1. IBD Gianni Mazzotta, Boston
Week: Sept 14 – Sept 20, 2014
 Wins
1. Set up amazing Patio Party event at Scoozi/Safar salon on Newbury St
2. Conducted staff training at Posto in Somerville.
3. Sold in Peroni to Itadaki (Japanese restaurant) on Newbury St!
 Challenges
1. Constant challenge with the local craft trend, even in Italian bar/restaurants
 Next Steps
1. Follow-up on potential Fount accounts
2. Follow up on target accounts, continue to set-up Aperitivos with Focus accounts
 Photos
 Some pictures from the start of the patio party at Scoozi/Safar salon..it got
better..pictures continued..!
1

2. Scoozi and Safar Salon event
Safar salon and Scoozi restaurant are co-owned and share a common entrance, one of the coolest
spots on Boston’s most fashionable street. DJ set-up, model search and fashion show.

3. Pictures continued

4. Pictures continued
It did not take long for the party to get going..!
Models everywhere and lingerie fashion show!

5. Safar Salon/Scoozi
Peroni a big hit throughout the night.
Boston’s top VIPs with Peroni in
hand..!
Minimal investment(10 cases), great
brand exposure and perfect alignment at
great Peroni account!

6. Media Coverage!
Local Nighlife Media coverage by
Dirty Water News!!

7. A great time had by
all and Peroni
everywhere!
After party held at
Bastille Kitchen (new
Boston hotspot and
Peroni account)!