Value Proposition canvas- Customer needs and pains
Introduction of NGK Spark Plug_20221005.pdf
1. NGK SPARK PLUG Co., Ltd.
Introduction of our vision & activities
『N-FOREST』
A base that promotes our transformation, DX, new work styles, and innovation creation
Built at our Komaki Factory in Komaki City, Aichi Prefecture
N-FOREST
5TH Oct. 2022
Toru Matsui
CONFIDENTIAL
4. NGK Spark Plug
Aichi Prefecture,
Nagoya City
1936
Approx. 16,000
*Number as of March 2022
Established
Head
office
Employee
(Linking)
Financials
Company Overview
Sales Profit
CONFIDENTIAL 4
9. automobile division
40%
60%
18%
426.2 bil. yen
2040
2020 2030
82% 60% 40%
Internal
combustion
engine business
Non-internal
combustion
engine business
9
<NGK SPARK PLUG CO., LTD. All Rights Reserved>
Transformation of business portfolio
From the long-term management plan, Nittoku BX, announced in May 2020
CONFIDENTIAL
10. 10
<NGK SPARK PLUG CO., LTD. All Rights Reserved>
Our Vision
Vision.
Ceramic
Core Capabilities
Core Technology
Developed
Future
Worldview
2040
Reinterpreting our strengths and
reinterpretation of our strengths
Backcast from worldview
Extraction of future value areas
CONFIDENTIAL
11. Our Direction and Strategy
The Vision itself is still under
consideration, but in realizing it,
we will absorb more technologies
and connect them, so that there
is no waste and pursue some
approaches that will contribute
to the world.
CONFIDENTIAL 11
12. -Contribute to human wellbeing and natural environment via our
business activities
-To define the businesses that will exist and expand over the next
several decades
-Business that will occur in the future
-Not a stand-alone business, but a connected business
-Those businesses should contribute to natural environment and
society
-It would be best if we could use our own technology and assets,
but it would be better if they eventually become our technology
and assets through acquisitions, collaborations, etc.
Key Concept of Vision(draft)
CONFIDENTIAL 12
13. 2040 space and earth plan
Space
Earth
Circular Renewable Energy Solution
vibrant living environment
On-base telemedicine
Image of life on
the moon in 2040
Water circulation/energy
circulation system using
residue, excrement, etc.
food self-sufficiency system
Decentralized factory
High-mix low-volume
remote 3D printer factory
Decentralized city
Energy
Air Material/food
Water
Energy
Air Material/food
Water
CONFIDENTIAL 13
18. New products and solutions
A water quality sensor is used to ascertain the state of the water in the tank, and
based on actual aquaculture performance, we analyze the appropriate water quality
and propose work to the site.
Ozone generator
"Sumikaze"
Industrial Ozone Generator that Suppresses Bacteria, Viruses,
and Odors ~Utilizing Ceramic Technology for Ozone Generator~
Water quality control system for
land-based shrimp farming
Doctor Link
A service that proposes optimal maintenance time and content to automobile maintenance
shops / Garage using algorithms based on data on vehicle usage and maintenance history.
Minimally Invasive
Plasma Medical Device
“Minimally Invasive Plasma Hemostasis Device” Under
development for 2026 market launch
without burning body tissue
can stop bleeding
"Atmospheric pressure plasma
technology"
faster recovery after surgery
Providing "Gentle Surgery"
helium
with helium plasma
Forms a dense hemostatic
membrane from blood
18
CONFIDENTIAL
19. CO2 capturing solution
CO2
capture
unit
H2
production
unit
(SOEC)
Methane
(CH4)
productio
n unit
Control unit
Container
CO2 CH4
H2 SOFC
Electrical
power Electrical
power
The concept consists of a CO2 capture unit, a hydrogen production (SOEC) unit, and a methane
production (methanation) unit.
This project plans to start sales of some units around 2026 after conducting demonstration tests
both inside and outside the company.
19
CONFIDENTIAL
20. Regional CCU project
The FUSHIGIDANE PJ also considering a plan to expand the application of CCU
(Carbon Capture Utilization) to the region and build a large circulation system.
Factory
CO2 utilization
destination
Regional new electric power
(PPS)
Municipality
Residents
Regional CCU
Decrease
CO2 and
Energy
Decrease
CO2 and
regional
activation
Expensive
purchase
of surplus
electricity
Securing
renewable
energy
adjustment
capability
Securing CO2
and supplying
energy
Procurement of
CO2 that
contributes to
local communities
and the
environment
By optimally managing the amount of CO2
emissions/demand and the amount of renewable
electricity produced centering on the CCU, CO2,
hydrogen, methane gas, and electricity can be
exchanged and circulated within the region.
We will contribute to the realization of a carbon-neutral
society that takes advantage of local resources by
connecting a prosperous society to the next generation,
aiming for net zero CO2 emissions.
Regional
CCU
20
CONFIDENTIAL
21. The Hydrogen Society we are aiming for
From fuel cell (power generation) to hydrogen production and carbon neutrality
21
CONFIDENTIAL
22. New material development to
contribute to “carbon neutral”
Establish collaborative research laboratory with AIST for advanced inorganic
materials for carbon neutrality
22
CONFIDENTIAL
23. High-performance CO2 conversion
catalysts and reaction systems with high
thermal efficiency in CO2 resource
recovery and chemical recycling
More compact and lower cost than conventional
Building a high-speed material development
method that combines combinatorial
methods and machine learning
Mobility
Environment &
Energy
Digital transformation(DX)
Functional materials for EV motors
Construction of high-speed material
development method using DX
Chemical process components
CO2 separation & capture material
Theme Areas Addressed in Collaborative Research Lab.
Environment & Energy: Chemical process components, CO2 separation & capture material
Mobility: Functional materials for EV motors
> Utilize DX for these developments and acquire high-speed material development methods.
23
CONFIDENTIAL
24. NTK’s Solid State Battery
Features
Laminated oxide solid state battery
Multi-layer ceramics processing method
Nonflammable (safe)
Sulfide free
Utilizable at high temperature (105 degree C)
Laminated oxide solid state battery
Cathode layer
Li ion
conducting solid
electrolyte
Anode layer
Structure of solid state battery
Current collector
Technology
■Composite solid-state electrolyte material
Additive agent
Press
LLZ
■Sheet-processing (electrode, electrolyte) technology
Non-sintered
Laminated structure
NTK’s SSB has a non-sintered laminated structure, and the sheet process that has
been applied to other products is used for lamination.
CONFIDENTIAL 24