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Youth marketing is not about influencing the masses with the loudest, most creative campaign. It's about partnering with the market influencers. But who are the influencers in the youth market? How can brands reach to them?
Chris Burke, founder of Arnette and Von Zipper shares his experience in reaching out to market influencers
Host: Ghani Kunto
Covers: Chris Burke, Arnette, Von Zipper, Nike, Hurley, skating, snowboarding, surfing, culture, influence, frontline