Email Marketing Best Practices

1. Maciej Ossowski
Director of Education
London, 21 Nov. 2012 Implix / GetResponse

2. Email Marketing’s FAQ
?

3. How to avoid the spam folder

5. Never buy an email list!

6. Complaint rate
• Can hurt your deliverability!
• Might be reported via a Feedback Loop
• Decreases your reputation
• Is always evaluated
• Mustn’t exceed 0.2%

8. Watch what you say...

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Get the full list!
http://blog.getresponse.com/those-forbidden-spam-words.html

13. Avoid dirty tricks!
• Hashbusting: Inserting random characters in the subject line or content
to fool spam filters, e.g. “F.ree. p.r!z.e”
• Deceptive Subject Lines: Starting the subject line with “Re:” or “Fwd:”
to suggest an ongoing communication with the sender.
• Misleading Claims: Subject line stating that the recipient has won a
prize, while the copy lists conditions that have to be met in order to claim
it.
• Image Text: Concealing a text message in an image to fool spam
filters.

14. Get inbox privilege

16. Keep the FROM address in shape!

19. Team up with a reliable ESP

20. Monitor your deliverability

21. Thank you!
Mac Ossowski
Director of Education
Implix / GetResponse
GetResponse.pl
maciej.ossowski@ implix.com
twitter.com/maciej_ossowski
facebook.com/maciej.ossowski
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