This document discusses Odysseus, a startup that acts as the merchant of record for other companies, taking on liabilities like customer support and refunds. It also covers financial processes like verification, compliance, and underwriting that Odysseus handles. Additionally, it provides tips for merchants on improving their credit card forms and checkout processes on websites and mobile apps. The document aims to educate startups on partnering with Odysseus to handle payment processing and liability.

1. George Kartakis – Manager of Startup Advisors
@gkartakis
@braintree_dev
2015.06.24
@2015 Paypal Inc. All rights reserved. Confidential and proprietary.

2. George Kartakis – Manager of Startup Advisors
@gkartakis
@braintree_dev
2015.06.24
@2015 Paypal Inc. All rights reserved. Confidential and proprietary.
Odysseus - The Entrepreneur
With a Credit Card walks in a bar!

3. Odysseus

4. Odysseus

5. Odysseus
Startup is
the Merchant
of Record
1. Liabilities

6. Odysseus
Startup is
the Merchant
of Record
a. Odysseus is the Merchant
of Record

7. Odysseus
Startup is
the Merchant
of Record
a. Odysseus is the Merchant
of Record
(1st recipient of money!)

10. Handling all the liabilities:!
- Customer Support!
- Refunds!
- etc!

11. Odysseus
Startup is
the Merchant
of Record
b. Odysseus is just
receiving a commission fee

12. b. Odysseus is just
receiving a commission fee
(not a Merchant of Record)

13. Handling all the liabilities:!
- Customer Support!
- Refunds!
- etc!

14. 2. Financial Processes

15. Verification

16. Verification Compliance

17. Verification Compliance Underwriting

18. a. Verification

27. b. Compliance

28. Verification

29. Verification

30. Verification

31. c. Underwriting

32. Compliance

33. Compliance

34. Compliance

35. Compliance

36. Compliance

37. Compliance

38. A Credit Card Form walks
into a bar……
A Talk on Credit Card Forms

39. !

40. A Credit Card Form walks
into a bar……

41. he says to the bartender,
“I’ve been having a hard time
meeting people”
the bartender says:
“Wait, aren’t you supposed to be
good at generating…”

42. “interest”

43. THANK YOU!

44. 6 Things
George thinks merchants
should not* do
when trying to make him
buy more stuff

46. 1. Add a Captcha

56. 2a. Ask users to
register…
before purchasing

57. Shoppers who have cited ‘not
wanting to create an account’
with merchant as reason for
cart abandonment.
Source: Fifth Gear
14%

68. 2b. Not allow me to
vault my
Credit Card
info

79. An American Express walks
into a bar in Moscow……

80. the bartender says,
“Sorry mate,
You aren’t allowed in
here without a ….”

81. “Visa”

82. 3a. Not
Autodetecting
Credit Card Type

86. *Blatant copy of Wikipedia!

91. jquerycreditcardvalidator.com/!

93. creditcardjs.com/!

97. 3b. No Validated
Credit Card # field
Inline

98. Luhn algorithm

100. 4217 6511 1111 1119

101. 4217 6511 1111 1119
9111 1111 1165 7124

102. 4217 6511 1111 1119
9111 1111 1165 7124
9212 1212 1260 7228

103. 4217 6511 1111 1119
9111 1111 1165 7124
9212 1212 1260 7228
14 + 6 + 11 + 19 = 50

104. 4217 6511 1111 1119
9111 1111 1165 7124
9212 1212 1260 7228
14 + 6 + 11 + 19 = 50
50 % 10 == 0?

105. http://zdfs.github.io/toscani/
paymentInfo/index.html!

109. 4. Not show appropriate
keyboard layouts

114. http://
mobileinputtypes.com/!

118. 5. Not provide me a
calendar view when
selecting dates

122. 6. Make it difficult to
enter Credit Card info
on a mobile device

129. Uber!

132. A Credit Card walks
into a bar……

133. the bartender says,
“I haven’t seen you in a while”
The credit card looks at him and says:
“Yeah, I had to go to jail. I was”

134. “Charged with bad humour”

135. We look after the next big
thing… Your Startup

138. ON
ON
OFF FUTURE
Payment Method
ON
ON

143. Never fear starting.
Fear never starting.
― Ryan Lilly

144. >Thank You!
@2015 Paypal Inc. All rights reserved. Confidential and proprietary.
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George Kartakis – Manager of Startup Advisors
@gkartakis
@braintree_dev