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HOW TO
STAND
OUT
AS A
B2B MARKETER
A Presentation by
Geogy Samuel
Director, Corporate360
5 Tips to Close a Deal
 Tip 1 – Listen to the CLIENT
 Tip 2 – Don’t sell the process
BUT sell the OUTCOME
 Tip 3 – Best VALUE not lowest price
 Tip 4 – Recognize BUYING signals
 Tip 5 – Ask for the SALE
Tip 1
Listening to the client is the most important skill to
master closing more deals. When communicating
with a prospect, always ask open-ended questions to
learn more about their business needs. This makes the
client to feel like an individual which emphasizes the
fact that their business is important. Don’t forget to
ask follow-up questions to show that you have
listened to their business needs.
Listen to the CLIENT
Tip 2
Don’t sell the process BUT sell the OUTCOME
Many businesses may look similar on paper. Always
ask yourself: What makes my business unique? Why
would a client want to work with me than with my
competition? Always be ready to showcase your
product or service to the client that would help them
to evaluate you above the competition.
Tip 3
Best VALUE not lowest price
Most of the potential clients always values quality of
the product and level of service that will be
provided. This does not mean that clients always
looks for lowest price. Quality of the product and
service is very important. Always justify the rate to
your client, thereby emphasizing the quality of your
product and the level of service that will be
provided. This would make you standout as best
value proposition for their investment.
Tip 4
It is very important to recognize buying signals. Most
of the sales professionals fail to recognize this. Some
buying signals include:
 Asking about a specific product, product model, or
type of service
 Asking for the product support, payment mode
 Asking about the price, competitive comparision
 Frequent follow ups, meetings
Recognize BUYING signals
Tip 5
Ask for the SALE
This might seem very obvious to a lot of sales
professionals but it is very important to ask for the
sale. It is also very important to let your prospect
know that you would be delighted to do business
with them. If it is a positive response, then ask them if
they are ready to move forward with a contract or
payment. Don’t forget to follow-up with the client if
they don’t buy the product or your service right
away. Always come up with quick responses to
common objections like:
 No budget at this point
 Will have to review with the top management
This would enable you to engage more time with the
client and to win their confidence.
CONFIDENCE IN YOUR BUSINESS
WILL ALWAYS ENABLE YOU TO
SUCCESSFULLY CLOSE MORE DEALS

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5 tips to close a deal

  • 1. HOW TO STAND OUT AS A B2B MARKETER A Presentation by Geogy Samuel Director, Corporate360
  • 2. 5 Tips to Close a Deal  Tip 1 – Listen to the CLIENT  Tip 2 – Don’t sell the process BUT sell the OUTCOME  Tip 3 – Best VALUE not lowest price  Tip 4 – Recognize BUYING signals  Tip 5 – Ask for the SALE
  • 3. Tip 1 Listening to the client is the most important skill to master closing more deals. When communicating with a prospect, always ask open-ended questions to learn more about their business needs. This makes the client to feel like an individual which emphasizes the fact that their business is important. Don’t forget to ask follow-up questions to show that you have listened to their business needs. Listen to the CLIENT
  • 4. Tip 2 Don’t sell the process BUT sell the OUTCOME Many businesses may look similar on paper. Always ask yourself: What makes my business unique? Why would a client want to work with me than with my competition? Always be ready to showcase your product or service to the client that would help them to evaluate you above the competition.
  • 5. Tip 3 Best VALUE not lowest price Most of the potential clients always values quality of the product and level of service that will be provided. This does not mean that clients always looks for lowest price. Quality of the product and service is very important. Always justify the rate to your client, thereby emphasizing the quality of your product and the level of service that will be provided. This would make you standout as best value proposition for their investment.
  • 6. Tip 4 It is very important to recognize buying signals. Most of the sales professionals fail to recognize this. Some buying signals include:  Asking about a specific product, product model, or type of service  Asking for the product support, payment mode  Asking about the price, competitive comparision  Frequent follow ups, meetings Recognize BUYING signals
  • 7. Tip 5 Ask for the SALE This might seem very obvious to a lot of sales professionals but it is very important to ask for the sale. It is also very important to let your prospect know that you would be delighted to do business with them. If it is a positive response, then ask them if they are ready to move forward with a contract or payment. Don’t forget to follow-up with the client if they don’t buy the product or your service right away. Always come up with quick responses to common objections like:  No budget at this point  Will have to review with the top management This would enable you to engage more time with the client and to win their confidence.
  • 8. CONFIDENCE IN YOUR BUSINESS WILL ALWAYS ENABLE YOU TO SUCCESSFULLY CLOSE MORE DEALS