How to Persuade People to Join Your Business by Geoffrey Byruch
1. H O W T O P E R S U A D E P E O P L E T O J O I N Y O U R B U S I N E S S
B Y G E O F F R E Y B Y R U C H
2. You have probably heard
the say that you are only as
good as your team.
If you are looking to scale your
startup into a viable and financially
fruitful business, it is absolutely
imperative that you have a driving
force behind your cause.
3. H AV I N G A S T R O N G T E A M O R
S E T O F E M P L O Y E E S C A N B E T H E
S O L E D E F I N E R B E T W E E N
FA I L U R E A N D S U C C E S S .
4. While this is true, you also
need to realistic.
Finding a group of smart,
creative, hardworking, and
driven individuals can be
incredibly difficult to find
especially for a startup.
5. H E R E , Y O U A R E FA C I N G A
VA R I E T Y O F H U R D L E S .
T H E F I R S T I S S I M P LY T H E
R I S K P E O P L E A R E W I L L I N G
T O TA K E T O Q U I T A
F I N A N C I A L LY S TA B L E J O B
W I T H B E N E F I T S T O G O
W I T H Y O U O N Y O U R
U N E X P L O R E D J O U R N E Y.
U N L I K E J E R RY M C G U I R E ,
Y O U R S TA RT U P D O E S N O T
G U A R A N T E E A H A P P Y
E N D I N G .
6. S O H O W C A N Y O U F I N D P E O P L E W H O A R E C A N B E A H U G E
A S S E T F O R Y O U R C O M PA N Y ? H O W C A N Y O U L U R E T O P TA L E N T
I N J O I N I N G Y O U R C A U S E ?
7. To begin, start by selling them a
dream. For individuals to leave a
comfortable position, they need
to be enticed that their move can
be impactful and influential.
By laying out your company’s
vision and goals, you will be able
to show them that they have an
opportunity to be bigger than
themselves.
In addition, be transparent with
them. Most cases, people are
enticed to join a cause because of
the individuals themselves.
Show them the ups and downs
that your company has faced and
discuss how they can attribute to
its success.
8. O N E Y O U A R E A B L E T O S E L L T H AT D R E A M ,
F O C U S O N T H E A S P E C T S O F R E C R U I T I N G .
K N O W W H AT T Y P E O F C A N D I D AT E S Y O U A R E
L O O K I N G F O R A N D W H I C H C A N D I D AT E S C A N
T R U LY B R I N G I N N O VAT I O N A N D C H A N G E I N T O
Y O U R C O M PA N Y.
H AV I N G A H I G H A C C E P TA N C E R AT E C A N O F T E N
D E T E R Y O U F R O M R E C E I V I N G T O P T I E R
C A N D I D AT E S . M A N Y C A N D I D AT E S W I T H
S T R O N G R E S U M E S WA N T T O B E I N V E S T E D I N A
C U LT U R E T H AT M AT C H E S O R G O E S A B O V E
T H E I R P E R S O N A L A N D P R O F E S S I O N A L
E X P E R I E N C E .
S H O W T H AT P E R S O N T H AT T H E P E O P L E H E O R
S H E W I L L B E W O R K I N G W I T H A R E T H O S E T H AT
W I L L A L L O W T H E M T O L E A R N , G R O W, A N D
D E V E L O P I N T H E B E S T WAY P O S S I B L E .
9. A S Y O U R E C R U I T, Y O U WA N T
T O A L S O O F F E R VA R I O U S
I N C E N T I V E S F O R T H E M T O
C H O O S E Y O U R O F F E R O V E R
O T H E R S .
F O R S TA RT U P S , A
C O M P E T I T I V E S A L A RY C A N B E
H A R D T O C O M E B Y.
T RY O F F E R I N G S T O C K
O P T I O N S O R P O RT I O N S O F
T H E C O M PA N Y T O S H O W T H AT
T H E Y A R E A L S O L O O K E D AT
A S A N I N V E S T M E N T.
L E T T H E M K N O W T H AT T H E Y
A R E WA N T E D .
10. Continue this idea by also laying out
a potential for success.
For startups, there are many
uncertain moments and bumps on
the road that the company as a
whole will endure as it tries to
establish itself within the field.
Show your prospective candidates
that they are investing into a
company that is planning for a
strong financial future.
11. L A S T B U T N O T L E A S T, S H O W
C O M PA N Y C U LT U R E .
F O R M A N Y M I L L E N N I A L
C A N D I D AT E S , I N D I V I D U A L S
A R E S A C R I F I C I N G T H E B I G
PAY O U T S F R O M VA R I O U S
I N V E S T M E N T B A N K S O R
H E D G E F U N D S T O W O R K I N A
S T R O N G E R A C C E P T I N G
C U LT U R E .
T H E I D E A O F W O R K I N G I N A
P O S I T I V E W E L C O M I N G
AT M O S P H E R E I S S O M E T H I N G
M A N Y P E O P L E H AV E
C O N S I D E R E D F O R T H E
W E L L N E S S O F T H E I R B E I N G .
B E S U R E Y O U A R E A B L E T O
TA L K A B O U T T H E C O M PA N Y
A S A W H O L E A N D W H Y W O R K
C U LT U R E M AT T E R S T O Y O U .