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gene flanders gf I have freelanced for 15 years of my 28-year career because I find great satisfaction in solving clients’ short-term challenges. They are truly appreciative, which makes me feel great. I like to help. Professional achievements are mirrored in my personal life. I became one of the first single gay males in the country to have a child through surrogacy, and have been interviewed by The New York Times and Edge Magazine, and become an inspiration to others that would like to do the same. Even though I bring a sense of humor to my working relationships I have great passion for what I do and take my work seriously. I enjoy working in creative environments where colleagues share these values. My professional accomplishments are interwoven with my personal story, and, I believe, reflected in my portfolio of work. Call for help. 508 733 2722 • gflanders@me.com www.linkedin.com/in/geneflanders “A grid is the invisible structure that brings order to layout. This principle has been the foundation of my professional career.” I can help.
Experience with: • Banner Ads • Booklets • E-mails • Give-a-ways • Invitations • Letterhead • Logos • iPad Digital Assets • Postcards • Posters • PowerPoints • Signage gf campaigns
L O G O , I N V I T A T I O N , A N D B A N N E R A D gf FFAS 2013 Executive Forum Challenge: Create an upscale brand for Fidelity’s premiere executive event. Solution: A campaign that juxtaposed old versus new through the use of emblems, die-cuts, specialty paper, watermarks, contemporary photography, etched glass, metallics, and leather – perfectly reflected Fidelity’s conservative investing philosophy and first-to-market products and technology. L O G O , I N V I T A T I O N , A N D B A N N E R A D A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award Scott E. Couto, President of Fidelity Financial Advisor Solutions, invites you to attend this invitation-only event. February 6–8, 2013 The Ritz-Carlton, Naples, FL Join Fidelity senior leaders and your colleagues from across the industry for thought-provoking and engaging discussions. Please be on the lookout for your email invitation, arriving shortly. Gaining expert insight into the global agenda EF XIII EXECUTIVE FORUM You’re invited to the 2013 FFAS Executive Forum EF XIII For Investment Professionals Fidelity Investments & Pyramid Design is a registered service mark of FMR LLC. FIDELITY INVESTMENTS INSTITUTIONAL SERVICES COMPANY, INC. 634450.1.0 100 SALEM STREET, SMITHFIELD, RI 02917 1.953653.100 1212 EF Fidelity Financial Advisor Solutions EXECUTIVE FORUM FEBRUARY 6–8, 2013 Gaining expert insight into the global agenda EF XIII
gf A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award L O G O L O C K U P, D I E - C U T B O O K L E T , A N D L E T T E R EF December 2012 Dear [Personalized]: As 2012 ends, I want to thank you for a strong working relationship this year and wish you and your family a wonderful holiday season. I also want to take this opportunity to invite you to attend our premier client event, the 2013 FFAS Executive Forum – a unique opportunity for a select group of senior-level executives to network with peers, discuss top-of-mind issues impacting your business, and hear from Fidelity Investments’ senior management and the following speakers: • Erskine B. Bowles, Former Co-Chair, Commission on Fiscal Responsibility and Reform • Ian Bremmer, President, Eurasia Group • Ronald P. O’Hanley, President, Asset Management and Corporate Services, Fidelity Investments • Lisa Emsbo-Mattingly, Director of Research, Fidelity Investments • J.J. Johnson, Executive Vice President, Public Affairs and Policy Group, Fidelity Investments • C. Bruce Johnstone, Managing Director and Senior Marketing Investment Strategist, Fidelity Investments Your email invitation will arrive shortly. The FFAS team and I look forward to spending time with you in February. Sincerely, Scott E. Couto, CFA President, Fidelity Financial Advisor Solutions EF XIII RESORT MAP W E NS Gumbo Limbo Sand Bar Tennis Courts South Beach North Beach Beach House Tea Garden Boardwalk The Terrace Restaurant Center Court South Terrace The Bar Gift Shops Fitness Center Gourmet Shop vue Artisans Bites Fountain The Lobby Lounge Front Desk & Concierge Main Entrance Main Driveway The Grill Sushi Bar The Poolside Café Lap Pool Vanderbilt Courtyard Nature’s Wonders The Spa Cabanas Vanderbilt Ballroom The Ritz- Carlton Ballroom The Plaza Ballroom The Butterfly Rose Garden Family PoolKids’ Pool CLIENT ATTENDEES Patti Balthazor Bjork Director of Retirement Research, Aon Hewitt/Hewitt EnnisKnupp, Inc., An Aon Company Stuart Baritz Senior Vice President, MetLife Frederick Berretta Managing Director, Global Liquidity Investment Solutions, Bank of America Bryan Calder President, U.S. Bank, Corporate Trust Services John Carter President, NFS Distributors, Inc., Nationwide Financial H. Douglas Cooke, III Senior Vice President, National Sales, Ohio National Scott A. Curtis President, Raymond James Financial Services Frederick Thomas President & Chief Executive Officer, Life Financial Services Robert Adams Managing Vice President, Investments, ABC-RC John Smith Vice Chairman, Wealth Management & Securities Services, U.S. Bancorp James Dunigan Managing Executive, Investments, Liquity Nations Bank William Dwyer President, National Sales, LPL Financial Bruce Ferris Executive Vice President, Sales and Distribution, Annuities Prudential Annuities Elizabeth Forget Senior Vice President, Retail Annuity Products, Bank U.S. Gregory Fortuna Managing Director, State Street Global Markets Scott Grauer Executive Vice President, Wealth Management and CEO, BOSC, Inc., BOK Financial Wealth Management BOSC Doug Grove Vice President, National Sales Director, Retirement Services, Financial Group Daniel Peters Vice President and Head of Funds Management, Global Financial Group Joan Lincoln President & Chief Executive Officer, Bank Stock Transfer & Trust Company, LLC 76 EXECUTIVE FORUM Gaining expert insight into the global agenda EF XIII For Investment Professionals Fidelity Investments & Pyramid Design is a registered service mark of FMR LLC. FIDELITY INVESTMENTS INSTITUTIONAL SERVICES COMPANY, INC. 634450.1.0 100 SALEM STREET, SMITHFIELD, RI 02917 1.953653.100 1212 FFAS 2013 Executive Forum
gf A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award E T C H E D G L A S S F R A M E A N D T H A N K Y O U C A R D Thank you for joining us at the 2013 FFAS Executive Forum. We hope you enjoyed the event, the speakers, and connecting with your colleagues. It’s an opportunity we value, when we can exchange ideas and get to know each other better. Again, thank you for your time, your partnership, and your business. We look forward to seeing you throughout the year. Sincerely, Gaining expert insight into the global agenda EF XIII EF EFT H A N K Y O U EXECUTIVE FORUM FEBRUARY 6–8, 2013 EF FFAS 2013 Executive Forum
gf A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award P O W E R P O I N T S L I D E T E M P L A T E EFWELCOMEto the 2013 FFAS Executive Forum For investment professionals Not FDIC Insured • May Lose Value • No Bank Guarantee EXECUTIVE FORUM EF XIII Gaining Expert Insight into the Global Agenda Scott E. Coutu President, Fidelity Financial Advisor Solutions February 7, 2013 Individual slide headline EF Headline is 28 pt. Arial Bold, EF Royalty Purple Adjust size to 25 pt., if needed Body text set in 25 pt. Arial Bold, as a sentence or paragraph. • Bullet text is 22 pt. Arial Bold with (EF Royalty Purple) round bullets – Second level text is 22 pt. Arial Regular, with (EF Royalty Purple) dashes, indented a 1/2 inch • Third level text is 18 pt. Arial Regular, with (EF Royalty Purple) round bullets, indented 1 inch Callout heads are 25 pt. Arial Bold Callout text is set at 22 pt. Arial Bold or 22 pt. Arial Regular with a quarter inch clear space on all sides. FFAS 2013 Executive Forum
Fidelity Advisor 529 Campaign Challenge: Create a campaign that drove clients to advisor.fidelity.com to download the redesigned 529 brochure. Solution: A banner ad, email, and direct mailer with an unusual die-cut resulted in the most-downloaded brochure in 2015 – accounting for 34% of all downloads. D I R E C T M A I L C O V E R W I T H T H U M B N A I L F L A T S gf |––––––––––––––––––––––––––––––––––––FLAP––––––––––––––––––––––––––––––––––| with your clients this school year. Get CREATIVE with your clients this school year. FidelityInvestments InstitutionalServicesCompany,Inc. POBox673015 Dallas,TX75267-3015 NotFDICInsured•MayLoseValue•NoBankGuarantee NotNCUAorNCUSIFinsured.Maylosevalue.Nocreditunionguarantee. TheFidelityAdvisor529PlanisofferedbythestateofNew HampshireandmanagedbyFidelityInvestments.Ifyourclientor thedesignatedbeneficiaryisnotaNewHampshireresident,your clientmaywanttoconsider,beforeinvesting,whethertheirstate orthedesignatedbeneficiary’shomestateoffersitsresidents aplanwithalternatestatetaxadvantagesorotherbenefits. UnitsofthePortfoliosaremunicipalsecuritiesandmaybe subjecttomarketvolatilityandfluctuation. Forinvestmentprofessionalsonly. Thetaxandestateplanninginformationcontainedhereinisgeneralin nature,isprovidedforinformationalpurposesonly,andshouldnotbe construedaslegalortaxadvice.Fidelitydoesnotprovidelegalortax advice.Fidelitycannotguaranteethatsuchinformationisaccurate, complete,ortimely.Lawsofaparticularstateorlawswhichmaybe applicabletoaparticularsituationmayhaveanimpactontheapplicability, accuracy,orcompletenessofsuchinformation. Beforeinvesting,haveyourclientconsiderthePlan’sinvestment objectives,risks,charges,andexpenses.ContactFidelityor visitadvisor.fidelity.comforafreeOfferingStatement.Readit carefullybeforeinvesting. FIDELITyINvESTMENTS693361.1.0 INSTITUTIONALSERvICESCOMPANy,INC.1.9859771.100 500SALEMSTREET,SMIThFIELD,RI029170814 PRESORTED FIRST-CLASSMAIL U.S.POSTAGE PAID FidelityInvestments 45277 Get CREATIVE with your clients this school year. |––––––––OPEN––––––– –––––––––––––OPEN––––––––––––––| with your clients this school year. Get CREATIVE with your clients this school year. Take these important steps Most of your clients cannot cover 100% of college costs with savings alone, and investing with the future in mind is imperative for reaching higher education goals for their families. 1 Do your homework Review the benefits of a 529 plan, and accurately explain them to your clients – “Let’s review the tax advantages, control and flexibility, and broad access advantages that a 529 plan offers.” 2 Point out the potential For clients who want to reduce potential estate taxes, accelerated gifting is a huge win. Demonstrate how a couple filing jointly can gift up to $140,000 in assets – which are then immediately removed from their estate – to each beneficiary’s 529 plan. In order for an accelerated transfer to a 529 plan (for a given beneficiary) of $70,000 (or $140,000 combined for spouses who gift split) to result in no federal transfer tax and no use of any portion of the applicable federal transfer tax exemption and/or credit amounts, no further annual exclusion gifts and/or generation-skipping transfers to the same beneficiary may be made over the five-year period, and the transfer must be reported as a series of five equal annual transfers on Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return. If the donor dies within the five-year period, a portion of the transferred amount will be included in the donor’s estate for estate tax purposes. See the Offering Statement for more information. 3 Earn straight A’s Utilize the “Start investing today, be ready for college tomorrow” brochure with your clients to have a conversation about college planning and the benefits of a Fidelity Advisor 529 Plan. Fidelity Advisor 529 Plan Start investing today. Be ready for college tomorrow. FOR INVESTORS The Fidelity Advisor 529 Plan can help make a college education happen. For more information about building your Fidelity Advisor 529 business this school year: – Call 800-544-9999 – Visit advisor.fidelity.com/529 Don’t forget grandparents 90% report that, if asked, they would likely make a contribution to their grandchild’s 529 plan in place of other gifts.1 1. Fidelity’s Grandparents and College Savings Study presents the findings of an online survey consisting of 1,001 adults, 45 years of age and older. The survey respondents had at least one grandchild 18 years of age or younger. Interviewing for this survey was completed April 9-18, 2014 by ORC International, which is not affiliated with Fidelity Investments. The results of this survey may not be representative of all adults meeting the same criteria as those surveyed for this study. FidelityInvestments InstitutionalServicesCompany,Inc. POBox673015 Dallas,TX75267-3015 NotFDICInsured•MayLoseValue•NoBankGuarantee NotNCUAorNCUSIFinsured.Maylosevalue.Nocreditunionguarantee. TheFidelityAdvisor529PlanisofferedbythestateofNew HampshireandmanagedbyFidelityInvestments.Ifyourclientor thedesignatedbeneficiaryisnotaNewHampshireresident,your clientmaywanttoconsider,beforeinvesting,whethertheirstate orthedesignatedbeneficiary’shomestateoffersitsresidents aplanwithalternatestatetaxadvantagesorotherbenefits. UnitsofthePortfoliosaremunicipalsecuritiesandmaybe subjecttomarketvolatilityandfluctuation. Forinvestmentprofessionalsonly. Thetaxandestateplanninginformationcontainedhereinisgeneralin nature,isprovidedforinformationalpurposesonly,andshouldnotbe construedaslegalortaxadvice.Fidelitydoesnotprovidelegalortax advice.Fidelitycannotguaranteethatsuchinformationisaccurate, complete,ortimely.Lawsofaparticularstateorlawswhichmaybe applicabletoaparticularsituationmayhaveanimpactontheapplicability, accuracy,orcompletenessofsuchinformation. Beforeinvesting,haveyourclientconsiderthePlan’sinvestment objectives,risks,charges,andexpenses.ContactFidelityor visitadvisor.fidelity.comforafreeOfferingStatement.Readit carefullybeforeinvesting. FIDELITyINvESTMENTS693361.1.0 INSTITUTIONALSERvICESCOMPANy,INC.1.9859771.100 500SALEMSTREET,SMIThFIELD,RI029170814 PRESORTED FIRST-CLASSMAIL U.S.POSTAGE PAID FidelityInvestments 45277 Get CREATIVE with your clients this school year. Take these important steps Most of your clients cannot cover 100% of college costs with savings alone, and investing with the future in mind is imperative for reaching higher education goals for their families. 1 Do your homework Review the benefits of a 529 plan, and accurately explain them to your clients – “Let’s review the tax advantages, control and flexibility, and broad access advantages that a 529 plan offers.” 2 Point out the potential For clients who want to reduce potential estate taxes, accelerated gifting is a huge win. Demonstrate how a couple filing jointly can gift up to $140,000 in assets – which are then immediately removed from their estate – to each beneficiary’s 529 plan. In order for an accelerated transfer to a 529 plan (for a given beneficiary) of $70,000 (or $140,000 combined for spouses who gift split) to result in no federal transfer tax and no use of any portion of the applicable federal transfer tax exemption and/or credit amounts, no further annual exclusion gifts and/or generation-skipping transfers to the same beneficiary may be made over the five-year period, and the transfer must be reported as a series of five equal annual transfers on Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return. If the donor dies within the five-year period, a portion of the transferred amount will be included in the donor’s estate for estate tax purposes. See the Offering Statement for more information. 3 Earn straight A’s Utilize the “Start investing today, be ready for college tomorrow” brochure with your clients to have a conversation about college planning and the benefits of a Fidelity Advisor 529 Plan. Fidelity Advisor 529 Plan Start investing today. Be ready for college tomorrow. FOR INVESTORS The Fidelity Advisor 529 Plan can help make a college education happen. For more information about building your Fidelity Advisor 529 business this school year: – Call 800-544-9999 – Visit advisor.fidelity.com/529 Don’t forget grandparents 90% report that, if asked, they would likely make a contribution to their grandchild’s 529 plan in place of other gifts.1 1. Fidelity’s Grandparents and College Savings Study presents the findings of an online survey consisting of 1,001 adults, 45 years of age and older. The survey respondents had at least one grandchild 18 years of age or younger. Interviewing for this survey was completed April 9-18, 2014 by ORC International, which is not affiliated with Fidelity Investments. The results of this survey may not be representative of all adults meeting the same criteria as those surveyed for this study. with your clients this school year. Get CREATIVE with your clients this school year. FidelityInvestments InstitutionalServicesCompany,Inc. POBox673015 Dallas,TX75267-3015 NotFDICInsured•MayLoseValue•NoBankGuarantee NotNCUAorNCUSIFinsured.Maylosevalue.Nocreditunionguarantee. TheFidelityAdvisor529PlanisofferedbythestateofNew HampshireandmanagedbyFidelityInvestments.Ifyourclientor thedesignatedbeneficiaryisnotaNewHampshireresident,your clientmaywanttoconsider,beforeinvesting,whethertheirstate orthedesignatedbeneficiary’shomestateoffersitsresidents aplanwithalternatestatetaxadvantagesorotherbenefits. UnitsofthePortfoliosaremunicipalsecuritiesandmaybe subjecttomarketvolatilityandfluctuation. Forinvestmentprofessionalsonly. Thetaxandestateplanninginformationcontainedhereinisgeneralin nature,isprovidedforinformationalpurposesonly,andshouldnotbe construedaslegalortaxadvice.Fidelitydoesnotprovidelegalortax advice.Fidelitycannotguaranteethatsuchinformationisaccurate, complete,ortimely.Lawsofaparticularstateorlawswhichmaybe applicabletoaparticularsituationmayhaveanimpactontheapplicability, accuracy,orcompletenessofsuchinformation. Beforeinvesting,haveyourclientconsiderthePlan’sinvestment objectives,risks,charges,andexpenses.ContactFidelityor visitadvisor.fidelity.comforafreeOfferingStatement.Readit carefullybeforeinvesting. FIDELITyINvESTMENTS693361.1.0 INSTITUTIONALSERvICESCOMPANy,INC.1.9859771.100 500SALEMSTREET,SMIThFIELD,RI029170814 PRESORTED FIRST-CLASSMAIL U.S.POSTAGE PAID FidelityInvestments 45277 Get CREATIVE with your clients this school year.
Fidelity Advisor 529 Plan Start investing today. Be ready for college tomorrow. FOR INVESTORS Fidelity Advisor 529 Campaign E M A I L , B A N N E R A D , A N D B R O C H U R E gf Subject: Get creative with your clients this school year Accessing the following links constitutes your agreement to the advisor.fidelity.com Site IP User Agreement & Terms of Use. Get CREATIVE Helping clients invest with the future in mind is imperative for reaching higher education goals. Do your homework Review the tax advantages, control and flexibility, and broad access that a Fidelity Advisor 529 Plan offers and discuss each with your clients. Point out the potential Illustrate how a couple filing jointly can contribute up to $140,000 in assets – which is immediately removed from their estate – to each beneficiary's plan through accelerated gifting.1 Earn straight A's Remind clients that saving for college can be as simple as setting an investing schedule and sticking to it. Order now: Start investing today, be ready for college tomorrow brochure Learn more today: Call 800-544-9999 to speak to your Fidelity representative or visit advisor.fidelity.com/529. 1. In order for an accelerated transfer to a 529 plan (for a given beneficiary) of $70,000 (or $140,000 combined for spouses who gift split) to result in no federal transfer tax and no use of any portion of the applicable federal transfer tax exemption and/or credit amounts, no further annual exclusion gifts and/or generation-skipping transfers to the same beneficiary may be made over the five-year period, and the transfer must be reported as a series of five equal annual transfers on Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return. If the donor dies within the five-year period, a portion of the transferred amount will be included in the donor's estate for estate tax purposes. See the Offering Statement for more information. Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. The Fidelity Advisor 529 Plan is offered by the state of New Hampshire and managed by Fidelity Investments. If your client or the designated beneficiary is not a New Hampshire resident, your client may want to consider, before investing, whether their state or the designated beneficiary's home state offers its residents a plan with alternate state tax advantages or other benefits. Units of the Portfolios are municipal securities and may be subject to market volatility and fluctuation. For investment professionals. The tax and estate-planning information contained herein is general in nature, is provided for informational purposes only, and should not be construed as legal or tax advice. Fidelity does not provide legal or tax advice. Fidelity cannot guarantee that such information is accurate, complete, or timely. Laws of a particular state or laws that may be applicable to a particular situation may have an impact on the applicability, accuracy, or completeness of such information. Before investing, have your client consider the Plan's investment objectives, risks, charges, and Get CREATIVE Build your Fidelity Advisor 529 Plan business this school year. LEARN MORE
Asset Retention Campaign Challenge: Create a campaign that helped prevent asset outflows from a fund. Solution: A direct mailer with a barrel fold that slowly revealed a calming image helped reduce asset outflows by 5% gf E N V E L O P E , D I R E C T M A I L C O V E R , T H U M B N A I L F L A T S , A N D B A N N E R A D Not FDIC Insured • May Lose Value No Bank Guarantee Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. For investment professionals only. Total average annual returns as of 6/30/14 for FA Strategic Income CL A (POP) 1-yr 4.25%, 3-yr 4.07%, 5-yr 7.94%, 10-yr 6.81%. Morningstar category average returns as of 6/30/14 for Nontraditional 1-yr 3.11%, 3-yr 2.90%, 5-yr 6.00%, 10-yr 4.81%, for Multisector 1-yr 7.96%, 3-yr 5.89%, 5-yr 9.45%, 10-yr 6.64%. Current performance may be higher or lower than that quoted. Visit advisor.fidelity.com or call your investment professional for most recent month-end performance. Performance data shown represents past performance and is no guarantee of future results. Investment return and principal value will fluctuate, so you may have a gain or loss when shares are sold. Total returns are historical and include changes in share price and reinvestment of dividends and capital gains, if any. Class A shares have a maximum front-end sales charge of 5.75%, and a 12b-1 fee. POP (public offering price) returns include the effects of each class’ maximum sales charge, if any. Morningstar Averages represent the average return of all funds within their respective mutual fund investment category. The number of funds in each category periodically changes. Each Morningstar Average reflects the performance (excluding sales charges) of mutual funds with similar objectives. Foreign securities are subject to interest rate, currency exchange rate, economic, and political risks. Lower-quality bonds can be more volatile and have greater risk of default than higher-quality bonds. The fund can invest in securities that may have a leveraging effect (such as derivatives and forward- settling securities) that may increase market exposure, magnify investment risks, and cause losses to be realized more quickly. Before investing, have your client consider the funds’ investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus or, if available, a summary prospectus containing this information. Have your client read it carefully. FIDELITY INVESTMENTS 695687.1.0 INSTITUTIONAL SERVICES COMPANY, INC. 1.9858890.100 500 SALEM STREET, SMITHFIELD, RI 02917 0814 Transparency Having a clear view into your bond fund’s investment strategy A core fixed-income strategy that seeks to deliver strong total returns across market cycles. Diversification Offering exposure to multiple segments of the fixed-income market This diversified fund uses proprietary modeling and complex market and macroeconomic analysis to guide asset allocation decisions. The value of consistency through disciplined allocation 40% High-yield investments 15% Emerging-markets debt 15% Non-U.S. developed- markets debt 30% U.S. government and investment-grade securities Source: Morningstar, FMR. U.S. government bonds, emerging-markets debt, high-yield investments, non-U.S. developed markets, and U.S. stocks are represented by the Barclays U.S. Government Bond Index, JPM EMBI Global, BofA ML U.S. High Yield Constrained, CG Non-U.S. G-7 Index, and S&P 500® Index, respectively. It is not possible to invest directly in an index. All market indices are unmanaged. Index performance is not meant to represent that of any Fidelity mutual fund. Correlation Mitigating risk of equity market pullbacks Lowly correlated asset classes have reduced volatility and improved risk-adjusted returns. 10-YEAR CORRELATION (as of 6/30/14) U.S. govt. bonds EM debt 0.25 EM debt High yield -0.21 0.76 High yield Non- U.S. dev. mkts 0.37 0.60 0.40 Non- U.S. dev. mkts U.S. stocks -0.30 0.57 0.73 0.41 Low/negative correlation Moderate correlation High correlation Source: Morningstar as of 6/30/2014. Past performance is no guarantee of future results. Nontraditional Competitors A and B represent the largest funds in the Morningstar Nontraditional Bond category as of 6/30/2014. Cumulative returns for Multisector Bond and Nontraditional Bond represent the average for the respective Morningstar categories. Performance Attractive performance relative to peers and nontraditional competitors Diversification does not ensure a profit or guarantee against a loss. In general, the bond market is volatile, and fixed- income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer- term securities.) Fixed-income securities also carry inflation, credit, and default risks for both issuers and counterparties. Stock markets, especially foreign markets, are volatile and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments. FA Strategic Income CL A Nontraditional Competitor A NontraditionalCompetitor B US OE Multisector Bond US OE Nontraditional Bond CUMULATIvERETURN(%) -10 0 10 20 30 40 50 60 70 80 10/08 03/09 08/09 10/10 04/11 10/11 04/12 10/12 04/13 10/13 Some follow industry flows Others follow their own Path Path Some follow industry flows Others follow their own Transparency Diversification Correlation Performance StrategicIncome Fidelity Advisor Strategic Income Fund As a significant holder of the Fidelity Advisor Strategic Income Fund, you are already familiar with Joanna Bewick’s philosophy around the four key principles of a core bond fund. Since its inception 20 years ago, the fund has generated positive returns 95% of the time and has beaten the Morningstar® Nontraditional Bond category average across the 1-, 3-, 5-, and 10-year periods.†,‡ Some people follow industry flows. Others follow their own path. Visit advisor.fidelity.com to stay on your path with Fidelity Advisor Strategic Income Fund. † Class A shares (NAV), as of 6/30/14. Rolling 12-month returns reflect 213 positive periods out of 225 periods from the fund’s inception on 10/31/94 through 6/30/14. Down periods include 8/98–9/98, 2/99, and 9/08–5/09. Standard fund performance on back. Past performance is no guarantee of future results. ‡ The actual Morningstar Category average for this fund is the Morningstar Multisector Bond Average. Not FDIC Insured • May Lose Value No Bank Guarantee Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. For investment professionals only. Total average annual returns as of 6/30/14 for FA Strategic Income CL A (POP) 1-yr 4.25%, 3-yr 4.07%, 5-yr 7.94%, 10-yr 6.81%. Morningstar category average returns as of 6/30/14 for Nontraditional 1-yr 3.11%, 3-yr 2.90%, 5-yr 6.00%, 10-yr 4.81%, for Multisector 1-yr 7.96%, 3-yr 5.89%, 5-yr 9.45%, 10-yr 6.64%. Current performance may be higher or lower than that quoted. Visit advisor.fidelity.com or call your investment professional for most recent month-end performance. Performance data shown represents past performance and is no guarantee of future results. Investment return and principal value will fluctuate, so you may have a gain or loss when shares are sold. Total returns are historical and include changes in share price and reinvestment of dividends and capital gains, if any. Class A shares have a maximum front-end sales charge of 5.75%, and a 12b-1 fee. POP (public offering price) returns include the effects of each class’ maximum sales charge, if any. Morningstar Averages represent the average return of all funds within their respective mutual fund investment category. The number of funds in each category periodically changes. Each Morningstar Average reflects the performance (excluding sales charges) of mutual funds with similar objectives. Foreign securities are subject to interest rate, currency exchange rate, economic, and political risks. Lower-quality bonds can be more volatile and have greater risk of default than higher-quality bonds. The fund can invest in securities that may have a leveraging effect (such as derivatives and forward- settling securities) that may increase market exposure, magnify investment risks, and cause losses to be realized more quickly. Before investing, have your client consider the funds’ investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus or, if available, a summary prospectus containing this information. Have your client read it carefully. FIDELITY INVESTMENTS 695687.1.0 INSTITUTIONAL SERVICES COMPANY, INC. 1.9858890.100 500 SALEM STREET, SMITHFIELD, RI 02917 0814 Transparency Having a clear view into your bond fund’s investment strategy A core fixed-income strategy that seeks to deliver strong total returns across market cycles. Diversification Offering exposure to multiple segments of the fixed-income market This diversified fund uses proprietary modeling and complex market and macroeconomic analysis to guide asset allocation decisions. The value of consistency through disciplined allocation 40% High-yield investments 15% Emerging-markets debt 15% Non-U.S. developed- markets debt 30% U.S. government and investment-grade securities overnment gh-yield markets, y the dex, igh Yield dex, and in an index. . Index esent that y ses improved gh eld 40 Non- U.S. dev. mkts 73 0.41 High correlation Diversification does not ensure a profit or guarantee against a loss. In general, the bond market is volatile, and fixed- income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer- term securities.) Fixed-income securities also carry inflation, credit, and default risks for both issuers and counterparties. Stock markets, especially foreign markets, are volatile and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments. Some follow industry flows Others follow their own Path Some follow industry flows. Others follow their own path. Joanna Bewick talks to Ameriprise advisors. WATCH NOW
gf Experience with: • Annual Reports • Brochures • Flyers • Invitations • Magazine Inserts • Pocket Folder Kits • White Papers collateral
A W A R D 2 0 0 2 M u t u a l F u n d E d u c a t i o n A l l i a n c e S t a r A w a r d The Economic Growth and Tax Relief Act of 2001 Challenge: Fidelity needed to promote the new Act, which helped Americans save more for retirement. Solution: I wrote the slogan “make it matter” to stress the law’s importance and designed a film strip to showcase three age cohorts. A color photo highlights the mailing’s target audience. B R O C H U R E C O V E R A N D P O S T C A R D gf T h e E c o n o m i c G row t h a n d Ta x R e l i e f A c t o f 2 0 0 1 find out how you can make it matter T h e E c o n o m i c G row t h a n d Ta x R e l i e f A c t o f 2 0 0 1 find out how you can make it matter
A W A R D 2 0 0 2 I A B C S i l v e r Q u i l l A w a r d Caremark 401(k) Challenge: A company wanted to increase the participation rate in its 401(k) plan. Solution: A playful use of color and graphic retirement symbols were used as the main design elements for this campaign. These icons supported the savings plan theme “Your Prescription for Retirement.” B R O C H U R E C O V E R gf For more complete information about Fidelity mutual funds, including fees and expenses, call or write Fidelity for free prospectuses. Read them carefully before you make your investment choices. Fidelity Investments Institutional Services Company, Inc. 82 Devonshire St., Boston, MA 02109 www.401k.com 1-800-890-4015 135243.001 CAREMARK-EDBRO A20010427/0601 1.758510.100 P planning CARESAVE 401(k) RETIREMENT SAVINGS PLAN Retirement Planning Guide
Caremark 401(k) A W A R D 2 0 0 2 I A B C S i l v e r Q u i l l A w a r d B R O C H U R E S P R E A D gf 1 w work life Plan for what could be a financially healthy life after work As millions of employees have learned, saving for the future doesn’t have to be difficult, and the CareSave 401(k) Retirement Savings Plan [CareSave 401(k) Plan] is an easy and con- venient way for you to put money aside for your life after work. Even if you’ve never been very good at saving before, you’ll find that you can make the CareSave 401(k) Plan work for you. You can reach your financial retirement goals, and this is where it starts. Many financial experts recommend that you’ll need 60%–80% of your annual preretire- ment income (for each year in retire- ment) in order to enjoy a lifestyle similar to the one you have now. Your retirement income may be made up of all your personal savings, any pension plans, income from employ- ment (whether by choice or by neces- sity, many “retirees" work!), and Social Security, which was designed to supplement your retirement income but was never intended to be your only source of financial support. The CareSave 401(k) Plan gives you a way to save money and save on current income taxes at the same time. And by starting today and making regular contributions, your account balance can add up more quickly than you might imagine. The fact is, you can control your financial destiny, and the CareSave 401(k) Plan can show you the way. Plan for what could be a financially healthy life after work 1 A prescription for the future—and right now 2 Now is the time! 4 There’s an a.r.t. to designing your investment strategy 5 Asset classes: stocks, bonds, short-term investments 6 Risk: Try looking at it from a new perspective 7 Time is on your side 10 What kind of investor are you? 11 Now that you know, where do you go from here? 13 For more information 14 Index of basic terms 15 Whenever you see this symbol, you’ll find a Web site address that can help you plan for retirement. What’s Inside Sources of retirement income Yearly income from Social Security for a typical retiree may amount to less than you think. I 38% Social Security I 3% other I 20% savings and investments I 21% paycheck I 18% pensions Source: Social Security Administration, March 2000. “Income of the population 55 or older.”
A W A R D 2 0 0 2 I A B C S i l v e r Q u i l l A w a r d B R O C H U R E S P R E A D gf future 3 save 2 Saving made easy, and it’s practically painless! The CareSave 401(k) Plan makes it easy to save. Through automatic payroll deduction, you choose the amount to contribute to your account. You probably won’t even miss the money, because it goes straight into your account before you have the chance to spend it! Taking control of your investments can lead to a healthier financial future When you save through the CareSave 401(k) Plan, you are taking control of your future. And because you’re able to choose how your money is invested, you can change your investment strategy as your needs change. Consolidate investments by rolling over savings from your former plan If you still have savings in a former employer’s retirement plan, now might be a good time to move them to the CareSave 401(k) Plan. It’s easy to do, and consolidating your retire- ment savings in the CareSave 401(k) Plan can make it easier to track and manage your investments. In addi- tion, you’ll be able to take advantage of the investment options and services available through your new plan. For more information, call the Fidelity Retirement Benefits Line at 1-800-890-4015. In the example below, your money would have grown more in a tax- deferred account than if you had saved the same amount after income taxes, outside the plan. With the CareSave 401(k) Plan, you pay no income taxes until you withdraw the money—when you may be in a lower tax bracket. Note: Money withdrawn from the tax- deferred account is taxable as income when you withdraw it, at the tax rates in effect at that time. This hypothetical example assumes full reinvestment, no money taken out of the tax-deferred account, an 8% annual rate of return compounded monthly, and earnings from the taxable investment taxed annually at a 28% federal income tax bracket. In this example, contributions were made at the beginning of the month, the pretax account had the benefit of tax-deferred earnings and contributions, and a federal income tax rate of 28% has been with- held from the pretax account at the time of withdrawal. Your own plan account may earn more or less than the example. A prescription for the future—and right now Most of us have a lot of financial demands that make saving for the future seem less important than it really is. But your retirement account not only helps you save for your future, it helps you save right now. An immediate tax advantage When you invest in your plan, your contributions are deducted from your paycheck before income taxes are taken out—they’re tax deferred. This means your reported income is lower, so the amount the government deducts from your paycheck is lower. The illustration below compares saving $50 biweekly in the plan with saving the same dollar amount in a regular savings account (both by payroll deduction). The benefits of tax-deferred growth If you invested $100 a month in the plan, you could end up with more in your account than if you saved the same amount in a taxable account. $48,753 $68,930 after 25 years Contributing to the CareSave 401(k) Plan may lead to a healthy increase in your take-home pay Pretax plan account After-tax savings account Biweekly pay $769.23 $769.23 Biweekly savings $ 50.00 $ 50.00 Taxable income $719.23 $769.23 Federal income taxes at 28% $201.38 $215.38 Take-home pay $517.85 $503.85 The increase in biweekly take-home pay after contributions $ 14.00 After one year, that adds up to $364.00 This is a hypothetical example. Taxes on before-tax plan contributions will be due when you withdraw funds from the plan. Calculations are based on $20,000 annual salary. Pretax contributions may lower current income taxes— leaving more money in your paycheck! I Your savings in a taxable account I Your savings in a tax-deferred account Caremark 401(k)
A W A R D 2011 Marcom Awards Platinum Winner Fidelity Fiduciary Campaign Challenge: Fidelity needed to consolidate a variety of HR materials. Solution: A series of three brochures designed to simplify the contents created a cohesive set. Working within a branding system helped identify this as a Fidelity piece. B R O C H U R E C O V E R S gf Investment policy statement A guide to developing your document For PLAN SPoNSorS • Getting started • Investment options, menu design, and selection criteria • Communications and reporting Not FDIC Insured • May Lose Value • No Bank Guarantee Fiduciary obligations A guide to understanding your duties For PLAN SPoNSorS • ERISA fiduciary rules overview • Strategies for limiting liability Not FDIC Insured • May Lose Value • No Bank Guarantee ERISA Section 404(c) A guide to understanding the protection it offers For PLAN SPoNSorS • A broad range of investment alternatives • The opportunity to exercise control • Disclosure requirements Not FDIC Insured • May Lose Value • No Bank Guarantee
ScholarShare Advisor College Savings Plan Challenge: The client wanted a piece that stood out in the mail, yet worked within the existing brand. Solution: A post-it note with a message for advisors was created and attached to a brochure that their clients could keep. This case study followed three friends as they saved for college. B R O C H U R E C O V E R W I T H A D H E S I V E P U L L S H E E T gf Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. Fidelity Investments & Pyramid Design and Fidelity Advisor Funds are registered service marks of FMR LLC. The tax and estate planning information contained herein is general in nature, is provided for informational purposes only, and should not be construed as legal or tax advice. Fidelity does not provide legal or tax advice. Fidelity cannot guarantee that such information is accurate, complete, or timely. Laws of a particular state or laws which may be applicable to a particular situation may have an impact on the applicability, accuracy, or completeness of such information. Federal and state laws and regulations are complex and are subject to change. Changes in such laws and regulations may have a material impact on pre- and/or after-tax investment results. Fidelity makes no warranties with regard to such information or results obtained by its use. Fidelity disclaims any liability arising out of your use of, or any tax position taken in reliance on, such information. Always consult an attorney or tax professional regarding your specific legal or tax situation. The ScholarShare® Advisor College Savings Plan is offered by the ScholarShare Investment Board, an agency of the State of California, and managed by Fidelity Investments. If you or the designated beneficiary are not a California resident, you may want to consider, before investing, whether your or the designated beneficiary’s home state offers its residents a plan with alternate state tax advantages or other benefits. Units of the Portfolios are municipal securities and may be subject to market volatility and fluctuation. Neither the principal deposited nor the investment return is guaranteed by the State of California, the ScholarShare Investment Board, Fidelity Investments or any affiliate thereof, or the federal government or any agency thereof. Before investing, consider the Plan’s investment objectives, risks, charges, and expenses. Call or write to Fidelity or visit advisor.fidelity.com for a free Offering Statement. Read it carefully before investing. 515080.1 Fidelity Investments Institutional Services Company, Inc., 82 Devonshire Street, Boston, MA 02109 1.889649.100 0209 You, Your Advisor, and Fidelity. One goal – your financial success. Like the market, your investment needs may certainly change over time. Through our focus on insight, diversification, and dedicated support, you’ll know that your advisor and Fidelity have the same goal as you – your financial success. Experience leads to Insight Your advisor has the professional focus and mission for helping you achieve your financial goals. When you combine that knowledge with Fidelity’s 60 years of investment insights, it results in intelligent options for you. Investment choice leads to Diversification Your advisor understands that being properly diversified is critical to your long-term financial success – and diversification is the cornerstone of Fidelity’s philosophy. Supported by a global research team, Fidelity offers extraordinary breadth and depth of investment options across all asset classes, providing you and your advisor with the advantages of choice. Commitment leads to Dedicated Support Fidelity delivers the attention, responsiveness, and dedicated support necessary for your advisor and you, working together, to manage your assets the way you expect. With your advisor and Fidelity behind you, you can be confident about making well-conceived and informed investment decisions for today and tomorrow. 3FOR INVESTORS Things to do before going to bed Is saving for college on your to-do list tonight? ScholarShare® Advisor College Savings Plan ✓ Check their homework ✓ Make their lunches ✓ Write a note to the teacher Not FDIC Insured • May Lose Value • No Bank Guarantee ScholarShare Advisor
ScholarShare Advisor College Savings Plan B R O C H U R E S P R E A D gf Assumptions: All three children are born on January 1 and all contributions are made at the beginning of the month. Victor: $5,000 initial contribution and monthly contributions of $300 per month starting on January 1 at birth and ending 12/31 at age 18. Sarah: $300 monthly contributions starting January 1 at age 5 and ending 12/31 at age 18. Hannah: $500 monthly contributions starting January 1 at age 10 and ending 12/31 at age 18. All contributions earn a 7% annual rate of return compounded. POTENTIAL 529 PLAN SAVINGS WITH INVESTMENTS STARTING AT BIRTH, 5, AND 10 YEARS Your Advisor and Fi Helping California f Advantages include: Federal and California state incom when used for qualified higher ed Tax-deferred growth for any earn Systematic investment plan to he your savings plan on track Choice of 23 investment options including age-based, static alloca fund portfolios Talk to your advisor abo ScholarShare Advisor Col What would you like to see happen when your baby is ready for college? $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 1 2 3 4 5 6 7 8 9 Age 10 11 12 13 14 15 16 17 18 Victor Sarah Hannah $143,889 $84,228 $74,565 Fast forward to the future. V I C T O R Victor’s parents opened a 529 plan when he was born. They started putting in $300 every month and encouraged the grandparents to make a $5,000 gift to Victor’s 529 plan. As a result, today Victor’s 529 plan has $143,889 (the family’s contribution over the last eighteen years was $69,800), and they are happy that Victor will graduate without any debt. What a nice graduation gift that would be! S A R A H Sarah’s parents started a 529 plan when she turned five. Even though they contributed the same amount as Victor’s parents ($300 a month), their plan accumulated $84,228. Their total contribution was $50,400. Sarah will have to borrow the shortfall amount for her college expenses. She will graduate with some debt and she may have to support her expenses with additional income by working during her college years to fill the gap. H A N N A H Hannah’s parents started saving when she was ten. Even though they contributed $500 every month (for a total contribution of $54,000), the plan accumulated only $74,565. Hannah will have to take out student loans that she will have to pay back for many years after she graduates. She may also have to forego some opportunities such as the “study abroad” program or enrolling into a special music class. She will have to work her way through college to cover expenses. Meet Victor, Sarah, and Hannah, three freshmen at the same college. All three of them are bright, excited, and hopeful to start this exciting new chapter of their lives – with one significant difference: how they each will pay for college and how much debt they will have when they graduate. Take a look at where Victor, Sarah, and Hannah ended up Putting off saving be very costly. Don't pay the hig Local and state taxes, inflation, fees, and/or performance would have been lower. The en distributions will be used for qualified higher Any earnings on nonqualified distributions fr rate and are subject to a 10% federal penalty
Fleet Challenge: The client wanted a flexible kit to mail and hand out at job fairs. Solution: A brochure with a built-in step sheet pocket was created for hand-outs. These multi-functional step sheets could also be placed in a separate pocket folder mailed with other collateral. Employee images were placed on dimensional shapes reinforcing the tag line. B R O C H U R E C O V E R gf OpportunityWhatMattersToYou? InMattersOf Yours. Fleet values diversity. We are an Affirmative Action/Equal Opportunity Employer M/F/D/V. It’sAMatter OfPerspective:
S P R E A D W I T H P O C K E T F L A P F O R S T E P S H E E T S gf Fleet Fleet – A Financial Services Institution Where Your Perspective Matters No matter what your goals, you can count on Fleet for a diverse choice of professional opportunities that span virtually every aspect of the financial services arena; a wide range of flexible benefits; an environment of mutual respect where your talent, capabilities, and contributions are your keys to success; the technology to keep your skills on the cutting edge; and the resources to keep both your professional and personal life in the proper perspective. These are what matter to you most in your career. You’ll find it all at Fleet. As the world of business continues to change, Fleet contin- ues to welcome the diverse perspectives of our employees. After all, we never would have become the nation’s 11th largest bank by thinking only one way. It’s A Matter Of Meeting Your Needs – Professionally and Personally Y ou know what you want out of your career. You see yourself shaping the future of an industry leader while building your own. You also want to maintain an appropriate balance between your work life and personal life. Fleet can offer all this and more because we’re the nation’s 11th largest bank, with $85 billion in assets and more than 35,000 talented employees, the sixth- largest commercial lender, and third-largest small- business lender. Headquartered in Boston, Fleet is a national diversied nancial services company. We’re committed to building on our capabilities in consumer, small business, middle market, and investment services, and are focused on growing in geographic markets where we know the customers and have the products and distribution channels to meet their needs. Our rise to national leadership is a direct result of vision, teamwork and the successful implementation of a carefully formulated growth plan. We recognized early on that the consolidation of the banking industry would forever alter the competitive environment and redene customer relationships. What would emerge would be a handful of leaders capable of providing total nancial solutions to their customers. Keeping this perspective in mind, we made a number of strategic acquisitions that resulted in our expansion from a respected Rhode Island bank to a national nancial services powerhouse. Today, we are a premier nancial services provider with a long-range vision and a strategy for seeing it through to reality. By continuously expanding our services and maintaining our commitment to tech- nology, we’re securing a prominent position on the leading edge for the 21st century. – F L A P –|
gf Experience with: • Animated PowerPoints • Banner Ads • E-mails • Interactive PDFs • iPhone App Assets • Web Page Layout digital
Gerbies Challenge: A local business wanted a “clean” and simple site that showcased their carpet cleaning and power washing abilities. Solution: A two-sided layout was developed with images that illustrated a pulled-through motion to signify clean surfaces. W E B P A G E W I T H S U B - P A G E T H U M B N A I L S gf
Take Action Program Challenge: Update an existing program graphic to apply to a suite of materials. Solution: Vibrant colors and a gradient were added to the graphic that provided dimension. The web page was reorganized and given hierarchy which helped with readability. gf W E B P A G E A N D A N I M A T E D P O W E R P O I N T / D I G I T A L S I G N Client Services Sales Distribution Marketing Retirement Business Technology Learning Catalog Management Development Jen Fantozzi Director, Integrated Marketing Gene Morrison Institutional Portfolio Manager Adam Antonik Vice President Compliance & Risk Service Jed Webster Vice President Compliance & Risk Service FFASlearn Fidelity-wide trainingSearch My Learning Learning Transcript Compliance Training Calendar Other Resources Fidelity Learning Center Online Reference (OLR) FFASnet Advisor.fidelity.com Related Organizations Fidelity Institutional National Financial Institutional Wealth Services Fidelity Capital Markets Fidelity Family Office SearchFFASlearn intranetHome | Site Map | About FFAS L&D | Online Reference Take ACTion on your development Managers get ready to help your team take ACTION Loratius quatumquam harum quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic teseque namus, omnienda volorerum rep. „ Careers in ACTION Jed Webster Jed is Vice President of Channel Management within FFAS. He started his career at Fidelity as an analyst with FFAS Technology. „ A Assess First quatumquam haru quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic Self Assessment Worksheet Fidelity’s Success Profiles C Consult Next quatumquam haru quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic Identify Actions Discussion Guide Prepare for Discussion T Translate Finally quatumquam haru quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic Professional Development Financial Service Ed. FFAS Core Knowledge FCAT Library IT Training Tuition Reimbursement Interview Tips Translate Your Career Fidelity Job Search
gf Experience with: • Business Reply Cards • Merchandise Mailings • Postcards • Self Mailers direct mail
P O S T C A R D C A M P A I G N gf Fidelity Advisor 401(k) Challenge: Fidelity wanted to promote 401(k) investment products and services to gain higher plan participation rates. Solution: This campaign of six postcards used whimsical photos to grab the audiences’ attention and direct them to take action with measured results. A W A R D S 2 0 0 8 E d d y A w a r d 2007 American Graphic Design USA Awar d You can get there from here with a little strategy Discover how the right strategy could bring your goals within reach You can get there from here with a little help See how easy retirement planning can be with the right team You can get there from here with a little commitment Get your retirement goals in focus and go for it – starting with a 401(k) You can get there from here with a little hustle Give your retirement aspirations a lift with catch-up contributions You can get there from here with a little balance Get your retirement act together with the right investment mix You can get there from here with a little effort Put a little more into your workplace savings plan and see how it may grow
A C C O R D I O N F O L D M A I L E R A N D E N V E L O P E gf Fidelity Advisor 529 Challenge: Create a winter campaign reminding advisors to help their clients with 529 plans. Solution: Use of a playful accordion fold and unusual die-cut played off a holiday theme referencing how extended family members can help build a college education plan.
gf Experience with: • Adhesive Graphics • Backlit Graphics • Banners • Banner Stands • Display Booths • Elevator Wraps • Point of Purchase • Posters • Table Tents • Vehicle Signage environmental
E L E V A T O R W R A P gf 2006 Fidelity Company Meeting Challenge: Ensure a high level of attendance for an upcoming meeting. Solution: An elevator-wrap that was seen when the doors were closed was an unexpected surprise that helped generate excitement towards the event. A W A R D 2007 American Graphic Design USA Awar d HIGHLIGHTS Company FIISSave 2006 MEETING dateCompanySAVETHEDATE MEETING the date Save the FIIS Company Meeting Rhode Island Convention Center Providence, Rhode Island Tuesday, December 5, 2006 7:30 a.m. Breakfast 8:30–9:30 a.m. Meeting Register today!
Fidelity Income Replacement Fund Launch Challenge: A “view master” mailing that introduced a fund launch had been sent to advisors. The launch also needed to be promoted internally. Solution: A film strip was developed and used across a variety of formats and locations to remind internal employees of the new fund T H R E E - S T O R Y B A N N E R gf
Fidelity Income Replacement Fund Launch C E I L I N G B A N N E R S gf
Fidelity Income Replacement Fund Launch M U L T I - W A L L A D H E S I V E S T R I P gf
Fidelity Income Replacement Fund Launch W I N D O W A D H E S I V E G R A P H I C S gf
D I S P L A Y B O O T H A N D B U S S I G N A G E gf AFP Conference Boston Challenge: Fidelity was the sponsor for a financial conference in Boston and wanted a display booth that helped them stand out. Solution: I designed backlit posters, event graphics, and signage that used local landmark, business, and technology-focused imagery which represented the Fidelity brand.
L A R G E - F O R M A T E V E N T B A N N E R S gf 2005 Fidelity Company Meeting Challenge: Fidelity wanted to highlight an internal campaign labeled “insight, diversification, and dedicated support” that focused on customers. Solution: Photos of employees were used as the backdrop for this concept – reminding them how they were behind the success of this campaign.
Experience with: • iPhone Apps • Packaging • Stationery Systems • Uniforms • Vehicle Signage gf logos
L O G O gf Olde Towne Home Loans Challenge: The client wanted a logo based on a photograph he took of the front door from his early childhood home. Solution: Intricate etching from the face plate was pulled out as inspiration and other detail was used to accent the entire stationery system.
Olde Towne Home Loans B U S I N E S S C A R D A N D L E T T E R H E A D gf 6 Hartland Street, Dorchester, MA 02125 Phone: (617) 979-1199 Fax: (617) 822-0606 Open the door to your dreams at: www.oldetownehomeloans.com January 26, 2006 Mr. Robert Smith 10 Plantation Street Boston, MA 01601 Dear Mr. Smith: Ignit acing euguer sum exero deleniam, consendrerit augiam, secte velit dignis dolore exer ing eliquatet luptat. Lumsandio eu feum et nullan ute vel dolortis dit vendrem in cili quamet wissed dio con vullaoreet, quisi. Lesto el et iriurer inis augue doluptat, secte delent alit, quat ip el dolorperci ent aut accum del euisl elis molor suscidunt irilluptatie minim diat. Veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adiamco mmolore dunt aut iniscipiscin utpat doloboreetum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consectet, veraestie facidunt elis nos num autat. Gait luptate dolore consequ iscipissi ea faciduis estio commolor aut venis deliquis ea adi ate conse et ulla feu feuguer ostionsectem zzrilit eumsan et iustrud modolum quis exero et, veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adi- amco mmolore dunt aut iniscipiscin utpat doloboreetum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consec tet, veraestie facidunt elis nos num autat. Estisisi erit lum irilit adit aliquismod min heniam volor sed minim ad euisisi. Sincerely, Brian Keefe Mortgage Consultant Brian Keefe Mortgage Consultant 6 Hartland Street Dorchester, MA 02125 Phone: (617) 979-1199 Fax: (617) 822-0606 bkeefe@otloans.biz Open the door to your dreams at: www.oldetownehomeloans.com Brian Keefe Mortgage Consultant 6 Hartland Street Dorchester, MA 02125 Phone: (617) 979-1199 Fax: (617) 822-0606 bkeefe@otloans.biz Open the door to your dreams at: www.oldetownehomeloans.com
L O G O gf Nove Medi-Apps Challenge: The client wanted to use his favorite number nine – Nove in his native Portuguese – for the name of his company. Solution: Sheets of paper representing medical applications organized to represent a cubed nine. The nine triangles formed in the mark were mimicked in the custom typography.
B U S I N E S S C A R D , E N V E L O P E , A N D L E T T E R H E A D gf Nove Medi-Apps 1612 Worcester Rd., Suite 404A Framingham, MA 01702 508 302 1718 work 508 872 1669 fax novemedi.apps@yahoo.com January 26, 2006 Mr. Robert Smith 10 Plantation Street Boston, MA 01601 Dear Mr. Smith: Ignit acing euguer sum exero deleniam, consendrerit augiam, secte velit dignis dolore exer ing eliquatet luptat. Lumsandio eu feum et nullan ute vel dolortis dit vendrem in cili quamet wissed dio con vullaoreet, quisi. Lesto el et iriurer inis augue doluptat, secte delent alit, quat ip el dolorperci ent aut accum del euisl elis molor suscidunt iril luptatie minim diat. Veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adiamco mmolore dunt aut iniscipiscin utpat doloboree tum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consectet, veraestie facidunt elis nos num autat. Gait luptate dolore consequ iscipissi ea faciduis estio commolor aut venis deliquis ea adi ate conse et ulla feu feuguer ostionsectem zzrilit eumsan et iustrud modolum quis exero et, veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adiamco mmolore dunt aut iniscipiscin utpat doloboreetum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consec tet, veraestie facidunt elis nos num autat. Estisisi erit lum irilit adit aliquismod min heniam volor sed minim ad euisisi. Sincerely, Joao Santos Medicaid Consultant Joao Santos Medicaid Consultant 1612 Worcester Rd., Suite 404A Framingham, MA 01702 508 302 1718 work 508 872 1669 fax novemedi.apps@yahoo.com 1612 Worcester Rd., Suite 404A Framingham, MA 01702
A D D I T I O N A L L O G O S gf gaydar GARDENS PLUS S A W YE R S PIZZ A AN D F A M I LY D I N ER ◆ ◆ LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST StructureServices
gf Experience with: • CD-ROM Cases • Kits • Product Packaging packaging
P R O D U C T P A C K A G I N G gf Zoom Telephonics Challenge: Department stores were requesting their own unique packaging for the same product which diluted the Zoom brand. Solution: CMYK color blends were created that allowed Zoom to maintain a consistent look. The blends were altered – in this case from magenta to cyan – to fulfill each retailer’s needs.
B O O K L E T A N D C D - R O M P A C K A G I N G gf Parametric Technology Challenge: Create a CAD-CAM packaging series that each had a distinctive look yet still worked together as a cohesive set. Solution: Drawing elements from within the software were featured as packaging design treatments.
gf Experience with: • Journal Ads • Recruitment Ads • Trade Publications • Transportation Ads print ads
M A G A Z I N E I N S E R T gf ScholarShare Advisor College Savings Plan Challenge: The sponsor wanted to increase awareness of Fidelity- managed 529 products for California. Solution: The perfect image was found to match the headline for a magazine insert. It was sized smaller than the pages, allowing it to stand out in the publication. ScholarShare Advisor dream Help make a California Come True Tell parents about the ScholarShare® Advisor College Savings Plan
M A G A Z I N E A D gf Schick Challenge: The client wanted a recruiting ad that paralleled a product and logo launch. Solution: A campaign was developed that distinguished Schick as a wet shaving company. Water drops form a silhouette of the new razor, and a halo of light was added to the photography to mimic the logo rebranding. V i s i t o u r W e b s i t e a t : w w w . s c h i c k . c o m Stretch your imagination. Have a revolutionary idea. Engage in stimulating conversation. That’s what you’ll do in a typical day at Schick. As one of our engineers, you’ll be challenged to advance the science of shaving on a daily basis. And that means you have to be ready to innovate on a moment’s notice. After all, it’s the creativity of our engineers that gives our shaving products – including the Protector® , Tracer FX® , Silk Effects® and FT Disposable® brands – a commanding international presence, and an edge in the global marketplace. As a rapidly-growing division of Warner-Lambert, a diver- sied consumer products powerhouse, we can give you the freedom and exibility you need to turn your ideas into some of the most popular and unique shaving products in the world. And that means you’ll have everything you need to turn your career into the bright, rewarding future you’ve always envisioned. Join us at Schick and face the future in an opportunity that feels as good as it looks. ENGINEERING Design Engineers Manufacturing Engineers Product Engineers S/W Engineers We offer excellent salaries and benets, as well as advancement potential. For immediate consideration, please send your resume to: Human Resources, Schick, 10 Leighton Road, Milford, CT 06460. We are an equal opportunity employer who believes diver- sity gives us an edge in the global marketplace M/F/D/V. TM AndSMART. WeDesignOurOpportunitiesJustLikeOurProducts: Flexible, Innovative
T R A D E P U B L I C A T I O N A D gf Arte Limited Challenge: The client wanted an ad that was in keeping with the imported marble products that they sold. Solution: The tag line “Furniture That is Art” was used as the inspiration. Elegant typography was used to form the silhouette of an ornate table leg creating visual interest. • • • Pietra Dur en intarsio Furniture that is art Inspired by the beauty, charm and magic of the Renaissance, Baroque amd Classical eras. Arte Limited presents museum quality masterpieces in Marble & Majolica. a r t e L i m i t e D Inlaid Marble & Majolica Tables from Italy D i n i n g • O c c a s i o n a l • C o n f e r e n c e 811 Boylston Street, Boston, Massachusetts 02116 Telephone/Fax: 617 247 9606 Hamilton Market, Space 2303 910 884 4150 arte LimiteD
C O L O R N E W S P A P E R A D gf Planet Direct Challenge: The client was having trouble finding employees in a tough recruiting environment. Solution: I designed an ad that mimicked their logo, was shaped like an orbit, and enhanced the headline. The oval shape and angling of copy helped it stand out in a sea of boxed ads. Date AD Client AE/Office Writer Description Recycled/New Office/In Use 5/23/97 GF Data General PO/MA SG Ad New A CMG COMPANYA CMG COMPANYA CMG COMPANYA CMG COMPANY WEB DESIGNER WEB DESIGNER We are seeking a talented, creative Web designer capable of envisioning the next batch of features and functionality. This key contributor will help define the services look and feel, layout, navigation, and behavior. Your responsibilities will include eliciting suggestions, listening to user feedback, brainstorming, creating mockups, and describing functional- ity. To be successful, you should have knowledge of Web site design, requirements definition, interface principles, current Web technologies, and a BA/BS or relevant experience. MEMBER SER MEMBER SERVICES MANAGER VICES MANAGER You will have overall accountability to effectively retain mem- bership and generate service usage. This includes develop- ing analytic approaches to systematically test and measure retention and loyalty techniques, and overseeing the creative direction (art and copy) for all retention programs. To quali- fy, you must possess a Bachelor’s degree, 5+ years’ expe- rience in consumer direct response member services man- agement, experience in editorial or copy writing, and knowledge of communications and customer program development. Previous Internet experience desired. ASSOCIA ASSOCIATE WEB PRODUCER TE WEB PRODUCER Working on the content team, you will apply cre- ative flair, editorial experience, and knowledge of the online community to updating and maintain- ing a dynamic, inviting member-based Web site. To qualify, you must possess a BA/BS and 1-2 years’ experience in an editorial capacity. Excellent PC skills, familiarity with HTML and Web page design, and a high comfort level in technology in general is essential. Experience with online media and/or marketing/promotions helpful. CONSUMER ACQUISITION CONSUMER ACQUISITION MANAGER MANAGER You will have overall accountability to effectively acquire members in both indirect and direct channels. This includes developing analytical approaches to systematically test and measure acquisition techniques and other consumer call-to- action stimuli. In addition, you will oversee the creative (copy and design) for all acquisition stimuli. To succeed in this position, you must possess a Bachelor’s degree, 5+ years’ experience in consumer direct marketing acquisition management, experience in copywriting, and knowledge of communications and customer program development. Previous Internet experience desired. WEB COMMUNITY WEB COMMUNITY COORDINA COORDINATORTOR In this position, you will coordinate and encourage the interaction of Planet Direct members with one another and with the service itself in order to increase member retention, time spent on Planet Direct, and the devel- opment and integration of member-created content throughout the site. A Bachelor’s degree, 2+ years’ experience in marketing/promotion and/or media, and familiarity with HTML and Web page design required. Editorial or copywriting experience, online media experience, and experience work- ing within a community organization are pluses. Imagine a world that revolves around your interests and needs. Now discover it at Planet Direct. As one of CMG Information Services’ successful Internet start-ups, Planet Direct is custom- fitting the Web to the needs of each user. By uniting the expertise of CMG’s unrivaled portfolio of Internet companies, we’re enabling users to build a personalized cover page that’s tailored to their interests and location. That means users can surf the Web without ever having to leave Planet Direct. It also means that technical professionals looking to meet the challenges of developing the most bleeding-edge Internet technology need only look to Planet Direct for the opportunity to do so. And just like our Internet services, we’ve designed our opportunities to fit your career goals and aspirations. Discover what life is like on our planet. Join us today. CUSTOM-FIT LIFEON OURPLANET LIFEON OURPLANETIS CUSTOM-FIT TO YOUR INTERESTS WWW.PLANETDIRECT.COM W eoffer oneof the best com- pensation and benefits packages on the planet. For immediate consideration, please send your resume to: Planet Direct, 100 Brickstone Square, Andover, MA 01810; FAX: (508) 684-3630; E-mail: jobs@planetdirect.com. We are an equal opportunity employer who custom fits opportunity to meet every individual’s needs. Explore life on our planet: WWW.PLANETDIRECT.COM
N E W S P A P E R A D S gf Blue Cross Blue Shield Challenge: The client wanted to recruit employees that would fit within their unique corporate culture. Solution: A campaign that played off a numbered list of inspirational “Blue Rules” was developed. Through the shape of the photographs and the curving of copy, a silhouette of the particular number was called out. At Blue Cross and Blue Shield of Massachusetts, we guide change instead of letting change guide us. As the largest health services company in Massachusetts with over 2.1 million customers, we tap into the strategic thinking of our employees to ensure that we meet our customers’ ever-changing needs. For almost 60 years, the communities we serve have trusted us for peace of mind, convenience, technology, personalized quality care, a strong network of professionals, and a full range of choices. So join the company that’s changing the rules...and the future of health care: Blue Cross and Blue Shield of Massachusetts. IS Auditor Si meliora dies ut vina poemata reddit scire velim char tis pretium quotus arroget annus. Scriptor etu abhinc annos centum qui decidit inter perfectos veteresque referri debet an inter vilis atque etu novos. Excludat iurgia finis Est vetus atque probus etus centum qui perficit annos. Demo etiam sanc tum est etu vetus omne poema. Ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etusQuid, qui etusti et deperi it mit praesens et. Hos ediscit et hos arto stipata theatro spectat Roma potens habet hos numeratque poetas ad nostrum tempus Livi scriptoris ab aevo. Demo etiam sanctum est etu vetus omne poema. Ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etus. Systems Programmer Iste quidem veteres inter ponetur honeste qui vel mense brevi vel toto est iunior anno. Utoster per misso cau daeque pilos ut equinae etu paulatim vello unum. Demo etiam sanctum est etu vetus omne poema. ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etus. Interdum volgus rectum videt, est ubi pec cat. Si veteres ita miratur lau datque poetas, ut nihil anteferat nihil illis comparet, errat. Demo etiam sanctum est etu vetus omne poema. ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etussi quaedam nimis antique si per aque dure dicere credit eos ignave multa fate tur et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delen dave carmi na Livi esse reor memini quae. Iveteres ita miratur laudatque poetas, ut nihil anteferat nihil illis comparet, errat. Demo etiam sanctum est etu vetus omne poema. B l u e R u l e s # 2 2 Change Is Only As Good As Those Who Make It. PC Support Specialist Ennius et sapines et fortis et alter Homerus ut critici dicunt leviter curare videtur quo promissa cadant et somnia Pythagorea. Naevius in manibus non est et mentibus haeret paene recens. Adeo sanctum est vetus omne poema. ambigitur quotiens uter utro sit prior aufert Pacuvius docti famam senis Accius alti dicitur Afrani toga. Si quaedam nimis antique si peraque dure dicere credit eos ignave multa fatetur et sapit et mecum facit et Iova iudicat aequo. Aevius in manibus non est et mentibus haeret paene recens. Financial Services Generalist Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat nihil illis comparet, errat. Si quaedam nimis antique si peraque dure dicere credit eos ignave multa fatetur et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delen dave hos arto stipata theatro spec tat Roma potens habet hos numeratque poetas ad nostrum tempu. We offer an excellent benefits and compensation package, as well as a progressive work environment where individual achievements are recognized and rewarded. Please forward your resume to: Blue Cross and Blue Shield of Massachusetts, Inc., 100 Summer Street, Boston, MA 02110; FAX: (617) 832-4373; email: jobs@jwgnet.com. To learn more about us, visit our home page: http://www.bcbsma.com. No phone calls, please. We are strongly committed to the diversity of people and services, and are an equal opportunity employer. B l u e R u l e s # 8 The More You’re Recognized, The More You’re Respected. For almost 60 years, Blue Cross and Blue Shield of Massachusetts has defined the forefront of health care innovation. Today, people not only recognize us for our comprehensive insurance programs, but even more so for our reputation as the largest health services company in the state, with over 2.1 million customers. The respect we’ve earned over the years has inspired us to initiate and implement the dramatic changes taking place in health care today. Our focus reflects our communities’ needs: Physician Partners™ of New England, Seniors Division, New Health Ventures™ Division (to achieve a paperless environment), our new Health Information Service Center Kiosk (a multimedia virtual reality customer service center with video, sound and animation), and our new World Wide Web Home Page: http://www.bcbsma.com. So if you want to be recognized – and respected – as a leader, work for the company that’s changing the rules...and the future of health care: Blue Cross and Blue Shield of Massachusetts. Senior IS Auditor Leader, Health Services Administration Manager of Regulatory Affairs and Public Policy Manager, Provider - EDI Services We have diverse opportunities available at all levels. In addition to our excellent bene- fits and compensation package, we also offer a progressive work environment where individ- ual achievements are recognized and rewarded. Please forward your resume, indicating your area of interest, to: Blue Cross and Blue Shield of Massachusetts, Inc., 100 Summer Street, Boston, MA 02110; FAX: (617) 832- 4373; email: jobs@jwgnet.com. To learn more about us, visit our home page: http://www.bcbs- ma.com. No phone calls, please. We are strongly committed to the diver- sity of people and ser- vices, and are an equal opportunity employer. 8 Blue Cross and Blue Shield of Massachusetts is not only known as the largest health services company in the state, with well over 2.0 million customers, but also as one of the most technologically advanced. By hiring the best and the brightest talent, we’ve built a network of exceptional pro- fessionals. So if you want to work for the employer of choice, live by the rules of Blue Cross and Blue Shield of Massachusetts, where you’ll be empowered to change as much as technology does. IS Auditor Si meliora dies ut vina poemata reddit scire velim chars tis pretium quotus arroget annus. Scriptor etuse abhinc annos cen tums etu qui decidit inter perfectos veteresque referri debet an inter vilis atque etusers novos. Atque probus etus centum qui perficits decidit inte et perfectos veteresque referriannos. Centumi qui decidit probus etus inter. A reddit scire velim chars tis pretium quo tus arroget annus. Scriptor etus. B l u e R u l e s # 2 5 Technology Is Nothing Without People. Systems Programmer Iste quidem veteres inter ponetur honeste qui vel mense brevi vel toto est iunior anno. Utoster per misso caudaeque pilos ut equinae etu paulatim vello unum. Demos etiam sanctum est etusi vetus omne poema. Ambigitur quotiens misso caust daeque pilos ut equinae etu paulatim uter utro sit prior aufert Pacuvius docti u qui. Redit in fastos etus. Utoster per misso cau daeque pilos ut equinae etu paulatim vello unum. We offer an excellent benefits and compensation package, as well as a progressive work environment where individual achievements are recognized and rewarded. Please forward your resume to: Blue Cross and Blue Shield of Massachusetts, Inc., 100 Summer Street, Boston, MA 02110; FAX: (617) 832-4373; email: jobs@jwgnet.com. To learn more about us, visit our home page: http://www.bcbsma.com. No phone calls, please. We are strongly committed to the diversity of people and services, and are an equal opportunity employer. 5
gf Experience with: • Business Names • Campaign Tag Lines writing
C A M P A I G N T A G L I N E gf The Economic Growth and Tax Relief Act of 2001 Challenge: Fidelity needed to promote the new Act, which helped Americans save more for retirement. Solution: I wrote the slogan “make it matter” to stress the law’s importance. A W A R D 2 0 0 2 M u t u a l F u n d E d u c a t i o n A l l i a n c e S t a r A w a r d find out how you can make it matter find out how you can make it matter
B U S I N E S S N A M E gf Chop Chop Challenge: Create a business name for a food delivery service that focused on gourmet cuisine. Solution: Clever names hinted at the clients’ previous job as a state trooper, referenced his Italian heritage, love of family and faith, merged with the concept of quickly delivering high-quality food. ChopChop Forkovers Gathering-to-Go Traveling Table Braking Bread Moving Menu Silver Trays Tabella a Voi
B U S I N E S S N A M E gf Loaded Ladle Challenge: Create a business name for a company that sold gourmet soup at farmers markets. Solution: Names suggested the clients’ homemade soup was loaded with unusual ingredients that could be quickly reheated for a gourmet dinner option. LoadedLadle Souped Up Lovin’ Ladles Bowled Over Stew in a Few All in a Stew TableSwoons Soup to Guts

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GFlanders_Portfolio

  • 1. gf
  • 2. gene flanders gf I have freelanced for 15 years of my 28-year career because I find great satisfaction in solving clients’ short-term challenges. They are truly appreciative, which makes me feel great. I like to help. Professional achievements are mirrored in my personal life. I became one of the first single gay males in the country to have a child through surrogacy, and have been interviewed by The New York Times and Edge Magazine, and become an inspiration to others that would like to do the same. Even though I bring a sense of humor to my working relationships I have great passion for what I do and take my work seriously. I enjoy working in creative environments where colleagues share these values. My professional accomplishments are interwoven with my personal story, and, I believe, reflected in my portfolio of work. Call for help. 508 733 2722 • gflanders@me.com www.linkedin.com/in/geneflanders “A grid is the invisible structure that brings order to layout. This principle has been the foundation of my professional career.” I can help.
  • 3. Experience with: • Banner Ads • Booklets • E-mails • Give-a-ways • Invitations • Letterhead • Logos • iPad Digital Assets • Postcards • Posters • PowerPoints • Signage gf campaigns
  • 4. L O G O , I N V I T A T I O N , A N D B A N N E R A D gf FFAS 2013 Executive Forum Challenge: Create an upscale brand for Fidelity’s premiere executive event. Solution: A campaign that juxtaposed old versus new through the use of emblems, die-cuts, specialty paper, watermarks, contemporary photography, etched glass, metallics, and leather – perfectly reflected Fidelity’s conservative investing philosophy and first-to-market products and technology. L O G O , I N V I T A T I O N , A N D B A N N E R A D A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award Scott E. Couto, President of Fidelity Financial Advisor Solutions, invites you to attend this invitation-only event. February 6–8, 2013 The Ritz-Carlton, Naples, FL Join Fidelity senior leaders and your colleagues from across the industry for thought-provoking and engaging discussions. Please be on the lookout for your email invitation, arriving shortly. Gaining expert insight into the global agenda EF XIII EXECUTIVE FORUM You’re invited to the 2013 FFAS Executive Forum EF XIII For Investment Professionals Fidelity Investments & Pyramid Design is a registered service mark of FMR LLC. FIDELITY INVESTMENTS INSTITUTIONAL SERVICES COMPANY, INC. 634450.1.0 100 SALEM STREET, SMITHFIELD, RI 02917 1.953653.100 1212 EF Fidelity Financial Advisor Solutions EXECUTIVE FORUM FEBRUARY 6–8, 2013 Gaining expert insight into the global agenda EF XIII
  • 5. gf A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award L O G O L O C K U P, D I E - C U T B O O K L E T , A N D L E T T E R EF December 2012 Dear [Personalized]: As 2012 ends, I want to thank you for a strong working relationship this year and wish you and your family a wonderful holiday season. I also want to take this opportunity to invite you to attend our premier client event, the 2013 FFAS Executive Forum – a unique opportunity for a select group of senior-level executives to network with peers, discuss top-of-mind issues impacting your business, and hear from Fidelity Investments’ senior management and the following speakers: • Erskine B. Bowles, Former Co-Chair, Commission on Fiscal Responsibility and Reform • Ian Bremmer, President, Eurasia Group • Ronald P. O’Hanley, President, Asset Management and Corporate Services, Fidelity Investments • Lisa Emsbo-Mattingly, Director of Research, Fidelity Investments • J.J. Johnson, Executive Vice President, Public Affairs and Policy Group, Fidelity Investments • C. Bruce Johnstone, Managing Director and Senior Marketing Investment Strategist, Fidelity Investments Your email invitation will arrive shortly. The FFAS team and I look forward to spending time with you in February. Sincerely, Scott E. Couto, CFA President, Fidelity Financial Advisor Solutions EF XIII RESORT MAP W E NS Gumbo Limbo Sand Bar Tennis Courts South Beach North Beach Beach House Tea Garden Boardwalk The Terrace Restaurant Center Court South Terrace The Bar Gift Shops Fitness Center Gourmet Shop vue Artisans Bites Fountain The Lobby Lounge Front Desk & Concierge Main Entrance Main Driveway The Grill Sushi Bar The Poolside Café Lap Pool Vanderbilt Courtyard Nature’s Wonders The Spa Cabanas Vanderbilt Ballroom The Ritz- Carlton Ballroom The Plaza Ballroom The Butterfly Rose Garden Family PoolKids’ Pool CLIENT ATTENDEES Patti Balthazor Bjork Director of Retirement Research, Aon Hewitt/Hewitt EnnisKnupp, Inc., An Aon Company Stuart Baritz Senior Vice President, MetLife Frederick Berretta Managing Director, Global Liquidity Investment Solutions, Bank of America Bryan Calder President, U.S. Bank, Corporate Trust Services John Carter President, NFS Distributors, Inc., Nationwide Financial H. Douglas Cooke, III Senior Vice President, National Sales, Ohio National Scott A. Curtis President, Raymond James Financial Services Frederick Thomas President & Chief Executive Officer, Life Financial Services Robert Adams Managing Vice President, Investments, ABC-RC John Smith Vice Chairman, Wealth Management & Securities Services, U.S. Bancorp James Dunigan Managing Executive, Investments, Liquity Nations Bank William Dwyer President, National Sales, LPL Financial Bruce Ferris Executive Vice President, Sales and Distribution, Annuities Prudential Annuities Elizabeth Forget Senior Vice President, Retail Annuity Products, Bank U.S. Gregory Fortuna Managing Director, State Street Global Markets Scott Grauer Executive Vice President, Wealth Management and CEO, BOSC, Inc., BOK Financial Wealth Management BOSC Doug Grove Vice President, National Sales Director, Retirement Services, Financial Group Daniel Peters Vice President and Head of Funds Management, Global Financial Group Joan Lincoln President & Chief Executive Officer, Bank Stock Transfer & Trust Company, LLC 76 EXECUTIVE FORUM Gaining expert insight into the global agenda EF XIII For Investment Professionals Fidelity Investments & Pyramid Design is a registered service mark of FMR LLC. FIDELITY INVESTMENTS INSTITUTIONAL SERVICES COMPANY, INC. 634450.1.0 100 SALEM STREET, SMITHFIELD, RI 02917 1.953653.100 1212 FFAS 2013 Executive Forum
  • 6. gf A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award E T C H E D G L A S S F R A M E A N D T H A N K Y O U C A R D Thank you for joining us at the 2013 FFAS Executive Forum. We hope you enjoyed the event, the speakers, and connecting with your colleagues. It’s an opportunity we value, when we can exchange ideas and get to know each other better. Again, thank you for your time, your partnership, and your business. We look forward to seeing you throughout the year. Sincerely, Gaining expert insight into the global agenda EF XIII EF EFT H A N K Y O U EXECUTIVE FORUM FEBRUARY 6–8, 2013 EF FFAS 2013 Executive Forum
  • 7. gf A W A R D 2013 NEDMA Silver Awards, Graphic Design USA InHouse, and MEFA Star Award P O W E R P O I N T S L I D E T E M P L A T E EFWELCOMEto the 2013 FFAS Executive Forum For investment professionals Not FDIC Insured • May Lose Value • No Bank Guarantee EXECUTIVE FORUM EF XIII Gaining Expert Insight into the Global Agenda Scott E. Coutu President, Fidelity Financial Advisor Solutions February 7, 2013 Individual slide headline EF Headline is 28 pt. Arial Bold, EF Royalty Purple Adjust size to 25 pt., if needed Body text set in 25 pt. Arial Bold, as a sentence or paragraph. • Bullet text is 22 pt. Arial Bold with (EF Royalty Purple) round bullets – Second level text is 22 pt. Arial Regular, with (EF Royalty Purple) dashes, indented a 1/2 inch • Third level text is 18 pt. Arial Regular, with (EF Royalty Purple) round bullets, indented 1 inch Callout heads are 25 pt. Arial Bold Callout text is set at 22 pt. Arial Bold or 22 pt. Arial Regular with a quarter inch clear space on all sides. FFAS 2013 Executive Forum
  • 8. Fidelity Advisor 529 Campaign Challenge: Create a campaign that drove clients to advisor.fidelity.com to download the redesigned 529 brochure. Solution: A banner ad, email, and direct mailer with an unusual die-cut resulted in the most-downloaded brochure in 2015 – accounting for 34% of all downloads. D I R E C T M A I L C O V E R W I T H T H U M B N A I L F L A T S gf |––––––––––––––––––––––––––––––––––––FLAP––––––––––––––––––––––––––––––––––| with your clients this school year. Get CREATIVE with your clients this school year. FidelityInvestments InstitutionalServicesCompany,Inc. POBox673015 Dallas,TX75267-3015 NotFDICInsured•MayLoseValue•NoBankGuarantee NotNCUAorNCUSIFinsured.Maylosevalue.Nocreditunionguarantee. TheFidelityAdvisor529PlanisofferedbythestateofNew HampshireandmanagedbyFidelityInvestments.Ifyourclientor thedesignatedbeneficiaryisnotaNewHampshireresident,your clientmaywanttoconsider,beforeinvesting,whethertheirstate orthedesignatedbeneficiary’shomestateoffersitsresidents aplanwithalternatestatetaxadvantagesorotherbenefits. UnitsofthePortfoliosaremunicipalsecuritiesandmaybe subjecttomarketvolatilityandfluctuation. Forinvestmentprofessionalsonly. Thetaxandestateplanninginformationcontainedhereinisgeneralin nature,isprovidedforinformationalpurposesonly,andshouldnotbe construedaslegalortaxadvice.Fidelitydoesnotprovidelegalortax advice.Fidelitycannotguaranteethatsuchinformationisaccurate, complete,ortimely.Lawsofaparticularstateorlawswhichmaybe applicabletoaparticularsituationmayhaveanimpactontheapplicability, accuracy,orcompletenessofsuchinformation. Beforeinvesting,haveyourclientconsiderthePlan’sinvestment objectives,risks,charges,andexpenses.ContactFidelityor visitadvisor.fidelity.comforafreeOfferingStatement.Readit carefullybeforeinvesting. FIDELITyINvESTMENTS693361.1.0 INSTITUTIONALSERvICESCOMPANy,INC.1.9859771.100 500SALEMSTREET,SMIThFIELD,RI029170814 PRESORTED FIRST-CLASSMAIL U.S.POSTAGE PAID FidelityInvestments 45277 Get CREATIVE with your clients this school year. |––––––––OPEN––––––– –––––––––––––OPEN––––––––––––––| with your clients this school year. Get CREATIVE with your clients this school year. Take these important steps Most of your clients cannot cover 100% of college costs with savings alone, and investing with the future in mind is imperative for reaching higher education goals for their families. 1 Do your homework Review the benefits of a 529 plan, and accurately explain them to your clients – “Let’s review the tax advantages, control and flexibility, and broad access advantages that a 529 plan offers.” 2 Point out the potential For clients who want to reduce potential estate taxes, accelerated gifting is a huge win. Demonstrate how a couple filing jointly can gift up to $140,000 in assets – which are then immediately removed from their estate – to each beneficiary’s 529 plan. In order for an accelerated transfer to a 529 plan (for a given beneficiary) of $70,000 (or $140,000 combined for spouses who gift split) to result in no federal transfer tax and no use of any portion of the applicable federal transfer tax exemption and/or credit amounts, no further annual exclusion gifts and/or generation-skipping transfers to the same beneficiary may be made over the five-year period, and the transfer must be reported as a series of five equal annual transfers on Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return. If the donor dies within the five-year period, a portion of the transferred amount will be included in the donor’s estate for estate tax purposes. See the Offering Statement for more information. 3 Earn straight A’s Utilize the “Start investing today, be ready for college tomorrow” brochure with your clients to have a conversation about college planning and the benefits of a Fidelity Advisor 529 Plan. Fidelity Advisor 529 Plan Start investing today. Be ready for college tomorrow. FOR INVESTORS The Fidelity Advisor 529 Plan can help make a college education happen. For more information about building your Fidelity Advisor 529 business this school year: – Call 800-544-9999 – Visit advisor.fidelity.com/529 Don’t forget grandparents 90% report that, if asked, they would likely make a contribution to their grandchild’s 529 plan in place of other gifts.1 1. Fidelity’s Grandparents and College Savings Study presents the findings of an online survey consisting of 1,001 adults, 45 years of age and older. The survey respondents had at least one grandchild 18 years of age or younger. Interviewing for this survey was completed April 9-18, 2014 by ORC International, which is not affiliated with Fidelity Investments. The results of this survey may not be representative of all adults meeting the same criteria as those surveyed for this study. FidelityInvestments InstitutionalServicesCompany,Inc. POBox673015 Dallas,TX75267-3015 NotFDICInsured•MayLoseValue•NoBankGuarantee NotNCUAorNCUSIFinsured.Maylosevalue.Nocreditunionguarantee. TheFidelityAdvisor529PlanisofferedbythestateofNew HampshireandmanagedbyFidelityInvestments.Ifyourclientor thedesignatedbeneficiaryisnotaNewHampshireresident,your clientmaywanttoconsider,beforeinvesting,whethertheirstate orthedesignatedbeneficiary’shomestateoffersitsresidents aplanwithalternatestatetaxadvantagesorotherbenefits. UnitsofthePortfoliosaremunicipalsecuritiesandmaybe subjecttomarketvolatilityandfluctuation. Forinvestmentprofessionalsonly. Thetaxandestateplanninginformationcontainedhereinisgeneralin nature,isprovidedforinformationalpurposesonly,andshouldnotbe construedaslegalortaxadvice.Fidelitydoesnotprovidelegalortax advice.Fidelitycannotguaranteethatsuchinformationisaccurate, complete,ortimely.Lawsofaparticularstateorlawswhichmaybe applicabletoaparticularsituationmayhaveanimpactontheapplicability, accuracy,orcompletenessofsuchinformation. Beforeinvesting,haveyourclientconsiderthePlan’sinvestment objectives,risks,charges,andexpenses.ContactFidelityor visitadvisor.fidelity.comforafreeOfferingStatement.Readit carefullybeforeinvesting. FIDELITyINvESTMENTS693361.1.0 INSTITUTIONALSERvICESCOMPANy,INC.1.9859771.100 500SALEMSTREET,SMIThFIELD,RI029170814 PRESORTED FIRST-CLASSMAIL U.S.POSTAGE PAID FidelityInvestments 45277 Get CREATIVE with your clients this school year. Take these important steps Most of your clients cannot cover 100% of college costs with savings alone, and investing with the future in mind is imperative for reaching higher education goals for their families. 1 Do your homework Review the benefits of a 529 plan, and accurately explain them to your clients – “Let’s review the tax advantages, control and flexibility, and broad access advantages that a 529 plan offers.” 2 Point out the potential For clients who want to reduce potential estate taxes, accelerated gifting is a huge win. Demonstrate how a couple filing jointly can gift up to $140,000 in assets – which are then immediately removed from their estate – to each beneficiary’s 529 plan. In order for an accelerated transfer to a 529 plan (for a given beneficiary) of $70,000 (or $140,000 combined for spouses who gift split) to result in no federal transfer tax and no use of any portion of the applicable federal transfer tax exemption and/or credit amounts, no further annual exclusion gifts and/or generation-skipping transfers to the same beneficiary may be made over the five-year period, and the transfer must be reported as a series of five equal annual transfers on Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return. If the donor dies within the five-year period, a portion of the transferred amount will be included in the donor’s estate for estate tax purposes. See the Offering Statement for more information. 3 Earn straight A’s Utilize the “Start investing today, be ready for college tomorrow” brochure with your clients to have a conversation about college planning and the benefits of a Fidelity Advisor 529 Plan. Fidelity Advisor 529 Plan Start investing today. Be ready for college tomorrow. FOR INVESTORS The Fidelity Advisor 529 Plan can help make a college education happen. For more information about building your Fidelity Advisor 529 business this school year: – Call 800-544-9999 – Visit advisor.fidelity.com/529 Don’t forget grandparents 90% report that, if asked, they would likely make a contribution to their grandchild’s 529 plan in place of other gifts.1 1. Fidelity’s Grandparents and College Savings Study presents the findings of an online survey consisting of 1,001 adults, 45 years of age and older. The survey respondents had at least one grandchild 18 years of age or younger. Interviewing for this survey was completed April 9-18, 2014 by ORC International, which is not affiliated with Fidelity Investments. The results of this survey may not be representative of all adults meeting the same criteria as those surveyed for this study. with your clients this school year. Get CREATIVE with your clients this school year. FidelityInvestments InstitutionalServicesCompany,Inc. POBox673015 Dallas,TX75267-3015 NotFDICInsured•MayLoseValue•NoBankGuarantee NotNCUAorNCUSIFinsured.Maylosevalue.Nocreditunionguarantee. TheFidelityAdvisor529PlanisofferedbythestateofNew HampshireandmanagedbyFidelityInvestments.Ifyourclientor thedesignatedbeneficiaryisnotaNewHampshireresident,your clientmaywanttoconsider,beforeinvesting,whethertheirstate orthedesignatedbeneficiary’shomestateoffersitsresidents aplanwithalternatestatetaxadvantagesorotherbenefits. UnitsofthePortfoliosaremunicipalsecuritiesandmaybe subjecttomarketvolatilityandfluctuation. Forinvestmentprofessionalsonly. Thetaxandestateplanninginformationcontainedhereinisgeneralin nature,isprovidedforinformationalpurposesonly,andshouldnotbe construedaslegalortaxadvice.Fidelitydoesnotprovidelegalortax advice.Fidelitycannotguaranteethatsuchinformationisaccurate, complete,ortimely.Lawsofaparticularstateorlawswhichmaybe applicabletoaparticularsituationmayhaveanimpactontheapplicability, accuracy,orcompletenessofsuchinformation. Beforeinvesting,haveyourclientconsiderthePlan’sinvestment objectives,risks,charges,andexpenses.ContactFidelityor visitadvisor.fidelity.comforafreeOfferingStatement.Readit carefullybeforeinvesting. FIDELITyINvESTMENTS693361.1.0 INSTITUTIONALSERvICESCOMPANy,INC.1.9859771.100 500SALEMSTREET,SMIThFIELD,RI029170814 PRESORTED FIRST-CLASSMAIL U.S.POSTAGE PAID FidelityInvestments 45277 Get CREATIVE with your clients this school year.
  • 9. Fidelity Advisor 529 Plan Start investing today. Be ready for college tomorrow. FOR INVESTORS Fidelity Advisor 529 Campaign E M A I L , B A N N E R A D , A N D B R O C H U R E gf Subject: Get creative with your clients this school year Accessing the following links constitutes your agreement to the advisor.fidelity.com Site IP User Agreement & Terms of Use. Get CREATIVE Helping clients invest with the future in mind is imperative for reaching higher education goals. Do your homework Review the tax advantages, control and flexibility, and broad access that a Fidelity Advisor 529 Plan offers and discuss each with your clients. Point out the potential Illustrate how a couple filing jointly can contribute up to $140,000 in assets – which is immediately removed from their estate – to each beneficiary's plan through accelerated gifting.1 Earn straight A's Remind clients that saving for college can be as simple as setting an investing schedule and sticking to it. Order now: Start investing today, be ready for college tomorrow brochure Learn more today: Call 800-544-9999 to speak to your Fidelity representative or visit advisor.fidelity.com/529. 1. In order for an accelerated transfer to a 529 plan (for a given beneficiary) of $70,000 (or $140,000 combined for spouses who gift split) to result in no federal transfer tax and no use of any portion of the applicable federal transfer tax exemption and/or credit amounts, no further annual exclusion gifts and/or generation-skipping transfers to the same beneficiary may be made over the five-year period, and the transfer must be reported as a series of five equal annual transfers on Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return. If the donor dies within the five-year period, a portion of the transferred amount will be included in the donor's estate for estate tax purposes. See the Offering Statement for more information. Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. The Fidelity Advisor 529 Plan is offered by the state of New Hampshire and managed by Fidelity Investments. If your client or the designated beneficiary is not a New Hampshire resident, your client may want to consider, before investing, whether their state or the designated beneficiary's home state offers its residents a plan with alternate state tax advantages or other benefits. Units of the Portfolios are municipal securities and may be subject to market volatility and fluctuation. For investment professionals. The tax and estate-planning information contained herein is general in nature, is provided for informational purposes only, and should not be construed as legal or tax advice. Fidelity does not provide legal or tax advice. Fidelity cannot guarantee that such information is accurate, complete, or timely. Laws of a particular state or laws that may be applicable to a particular situation may have an impact on the applicability, accuracy, or completeness of such information. Before investing, have your client consider the Plan's investment objectives, risks, charges, and Get CREATIVE Build your Fidelity Advisor 529 Plan business this school year. LEARN MORE
  • 10. Asset Retention Campaign Challenge: Create a campaign that helped prevent asset outflows from a fund. Solution: A direct mailer with a barrel fold that slowly revealed a calming image helped reduce asset outflows by 5% gf E N V E L O P E , D I R E C T M A I L C O V E R , T H U M B N A I L F L A T S , A N D B A N N E R A D Not FDIC Insured • May Lose Value No Bank Guarantee Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. For investment professionals only. Total average annual returns as of 6/30/14 for FA Strategic Income CL A (POP) 1-yr 4.25%, 3-yr 4.07%, 5-yr 7.94%, 10-yr 6.81%. Morningstar category average returns as of 6/30/14 for Nontraditional 1-yr 3.11%, 3-yr 2.90%, 5-yr 6.00%, 10-yr 4.81%, for Multisector 1-yr 7.96%, 3-yr 5.89%, 5-yr 9.45%, 10-yr 6.64%. Current performance may be higher or lower than that quoted. Visit advisor.fidelity.com or call your investment professional for most recent month-end performance. Performance data shown represents past performance and is no guarantee of future results. Investment return and principal value will fluctuate, so you may have a gain or loss when shares are sold. Total returns are historical and include changes in share price and reinvestment of dividends and capital gains, if any. Class A shares have a maximum front-end sales charge of 5.75%, and a 12b-1 fee. POP (public offering price) returns include the effects of each class’ maximum sales charge, if any. Morningstar Averages represent the average return of all funds within their respective mutual fund investment category. The number of funds in each category periodically changes. Each Morningstar Average reflects the performance (excluding sales charges) of mutual funds with similar objectives. Foreign securities are subject to interest rate, currency exchange rate, economic, and political risks. Lower-quality bonds can be more volatile and have greater risk of default than higher-quality bonds. The fund can invest in securities that may have a leveraging effect (such as derivatives and forward- settling securities) that may increase market exposure, magnify investment risks, and cause losses to be realized more quickly. Before investing, have your client consider the funds’ investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus or, if available, a summary prospectus containing this information. Have your client read it carefully. FIDELITY INVESTMENTS 695687.1.0 INSTITUTIONAL SERVICES COMPANY, INC. 1.9858890.100 500 SALEM STREET, SMITHFIELD, RI 02917 0814 Transparency Having a clear view into your bond fund’s investment strategy A core fixed-income strategy that seeks to deliver strong total returns across market cycles. Diversification Offering exposure to multiple segments of the fixed-income market This diversified fund uses proprietary modeling and complex market and macroeconomic analysis to guide asset allocation decisions. The value of consistency through disciplined allocation 40% High-yield investments 15% Emerging-markets debt 15% Non-U.S. developed- markets debt 30% U.S. government and investment-grade securities Source: Morningstar, FMR. U.S. government bonds, emerging-markets debt, high-yield investments, non-U.S. developed markets, and U.S. stocks are represented by the Barclays U.S. Government Bond Index, JPM EMBI Global, BofA ML U.S. High Yield Constrained, CG Non-U.S. G-7 Index, and S&P 500® Index, respectively. It is not possible to invest directly in an index. All market indices are unmanaged. Index performance is not meant to represent that of any Fidelity mutual fund. Correlation Mitigating risk of equity market pullbacks Lowly correlated asset classes have reduced volatility and improved risk-adjusted returns. 10-YEAR CORRELATION (as of 6/30/14) U.S. govt. bonds EM debt 0.25 EM debt High yield -0.21 0.76 High yield Non- U.S. dev. mkts 0.37 0.60 0.40 Non- U.S. dev. mkts U.S. stocks -0.30 0.57 0.73 0.41 Low/negative correlation Moderate correlation High correlation Source: Morningstar as of 6/30/2014. Past performance is no guarantee of future results. Nontraditional Competitors A and B represent the largest funds in the Morningstar Nontraditional Bond category as of 6/30/2014. Cumulative returns for Multisector Bond and Nontraditional Bond represent the average for the respective Morningstar categories. Performance Attractive performance relative to peers and nontraditional competitors Diversification does not ensure a profit or guarantee against a loss. In general, the bond market is volatile, and fixed- income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer- term securities.) Fixed-income securities also carry inflation, credit, and default risks for both issuers and counterparties. Stock markets, especially foreign markets, are volatile and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments. FA Strategic Income CL A Nontraditional Competitor A NontraditionalCompetitor B US OE Multisector Bond US OE Nontraditional Bond CUMULATIvERETURN(%) -10 0 10 20 30 40 50 60 70 80 10/08 03/09 08/09 10/10 04/11 10/11 04/12 10/12 04/13 10/13 Some follow industry flows Others follow their own Path Path Some follow industry flows Others follow their own Transparency Diversification Correlation Performance StrategicIncome Fidelity Advisor Strategic Income Fund As a significant holder of the Fidelity Advisor Strategic Income Fund, you are already familiar with Joanna Bewick’s philosophy around the four key principles of a core bond fund. Since its inception 20 years ago, the fund has generated positive returns 95% of the time and has beaten the Morningstar® Nontraditional Bond category average across the 1-, 3-, 5-, and 10-year periods.†,‡ Some people follow industry flows. Others follow their own path. Visit advisor.fidelity.com to stay on your path with Fidelity Advisor Strategic Income Fund. † Class A shares (NAV), as of 6/30/14. Rolling 12-month returns reflect 213 positive periods out of 225 periods from the fund’s inception on 10/31/94 through 6/30/14. Down periods include 8/98–9/98, 2/99, and 9/08–5/09. Standard fund performance on back. Past performance is no guarantee of future results. ‡ The actual Morningstar Category average for this fund is the Morningstar Multisector Bond Average. Not FDIC Insured • May Lose Value No Bank Guarantee Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. For investment professionals only. Total average annual returns as of 6/30/14 for FA Strategic Income CL A (POP) 1-yr 4.25%, 3-yr 4.07%, 5-yr 7.94%, 10-yr 6.81%. Morningstar category average returns as of 6/30/14 for Nontraditional 1-yr 3.11%, 3-yr 2.90%, 5-yr 6.00%, 10-yr 4.81%, for Multisector 1-yr 7.96%, 3-yr 5.89%, 5-yr 9.45%, 10-yr 6.64%. Current performance may be higher or lower than that quoted. Visit advisor.fidelity.com or call your investment professional for most recent month-end performance. Performance data shown represents past performance and is no guarantee of future results. Investment return and principal value will fluctuate, so you may have a gain or loss when shares are sold. Total returns are historical and include changes in share price and reinvestment of dividends and capital gains, if any. Class A shares have a maximum front-end sales charge of 5.75%, and a 12b-1 fee. POP (public offering price) returns include the effects of each class’ maximum sales charge, if any. Morningstar Averages represent the average return of all funds within their respective mutual fund investment category. The number of funds in each category periodically changes. Each Morningstar Average reflects the performance (excluding sales charges) of mutual funds with similar objectives. Foreign securities are subject to interest rate, currency exchange rate, economic, and political risks. Lower-quality bonds can be more volatile and have greater risk of default than higher-quality bonds. The fund can invest in securities that may have a leveraging effect (such as derivatives and forward- settling securities) that may increase market exposure, magnify investment risks, and cause losses to be realized more quickly. Before investing, have your client consider the funds’ investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus or, if available, a summary prospectus containing this information. Have your client read it carefully. FIDELITY INVESTMENTS 695687.1.0 INSTITUTIONAL SERVICES COMPANY, INC. 1.9858890.100 500 SALEM STREET, SMITHFIELD, RI 02917 0814 Transparency Having a clear view into your bond fund’s investment strategy A core fixed-income strategy that seeks to deliver strong total returns across market cycles. Diversification Offering exposure to multiple segments of the fixed-income market This diversified fund uses proprietary modeling and complex market and macroeconomic analysis to guide asset allocation decisions. The value of consistency through disciplined allocation 40% High-yield investments 15% Emerging-markets debt 15% Non-U.S. developed- markets debt 30% U.S. government and investment-grade securities overnment gh-yield markets, y the dex, igh Yield dex, and in an index. . Index esent that y ses improved gh eld 40 Non- U.S. dev. mkts 73 0.41 High correlation Diversification does not ensure a profit or guarantee against a loss. In general, the bond market is volatile, and fixed- income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer- term securities.) Fixed-income securities also carry inflation, credit, and default risks for both issuers and counterparties. Stock markets, especially foreign markets, are volatile and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments. Some follow industry flows Others follow their own Path Some follow industry flows. Others follow their own path. Joanna Bewick talks to Ameriprise advisors. WATCH NOW
  • 11. gf Experience with: • Annual Reports • Brochures • Flyers • Invitations • Magazine Inserts • Pocket Folder Kits • White Papers collateral
  • 12. A W A R D 2 0 0 2 M u t u a l F u n d E d u c a t i o n A l l i a n c e S t a r A w a r d The Economic Growth and Tax Relief Act of 2001 Challenge: Fidelity needed to promote the new Act, which helped Americans save more for retirement. Solution: I wrote the slogan “make it matter” to stress the law’s importance and designed a film strip to showcase three age cohorts. A color photo highlights the mailing’s target audience. B R O C H U R E C O V E R A N D P O S T C A R D gf T h e E c o n o m i c G row t h a n d Ta x R e l i e f A c t o f 2 0 0 1 find out how you can make it matter T h e E c o n o m i c G row t h a n d Ta x R e l i e f A c t o f 2 0 0 1 find out how you can make it matter
  • 13. A W A R D 2 0 0 2 I A B C S i l v e r Q u i l l A w a r d Caremark 401(k) Challenge: A company wanted to increase the participation rate in its 401(k) plan. Solution: A playful use of color and graphic retirement symbols were used as the main design elements for this campaign. These icons supported the savings plan theme “Your Prescription for Retirement.” B R O C H U R E C O V E R gf For more complete information about Fidelity mutual funds, including fees and expenses, call or write Fidelity for free prospectuses. Read them carefully before you make your investment choices. Fidelity Investments Institutional Services Company, Inc. 82 Devonshire St., Boston, MA 02109 www.401k.com 1-800-890-4015 135243.001 CAREMARK-EDBRO A20010427/0601 1.758510.100 P planning CARESAVE 401(k) RETIREMENT SAVINGS PLAN Retirement Planning Guide
  • 14. Caremark 401(k) A W A R D 2 0 0 2 I A B C S i l v e r Q u i l l A w a r d B R O C H U R E S P R E A D gf 1 w work life Plan for what could be a financially healthy life after work As millions of employees have learned, saving for the future doesn’t have to be difficult, and the CareSave 401(k) Retirement Savings Plan [CareSave 401(k) Plan] is an easy and con- venient way for you to put money aside for your life after work. Even if you’ve never been very good at saving before, you’ll find that you can make the CareSave 401(k) Plan work for you. You can reach your financial retirement goals, and this is where it starts. Many financial experts recommend that you’ll need 60%–80% of your annual preretire- ment income (for each year in retire- ment) in order to enjoy a lifestyle similar to the one you have now. Your retirement income may be made up of all your personal savings, any pension plans, income from employ- ment (whether by choice or by neces- sity, many “retirees" work!), and Social Security, which was designed to supplement your retirement income but was never intended to be your only source of financial support. The CareSave 401(k) Plan gives you a way to save money and save on current income taxes at the same time. And by starting today and making regular contributions, your account balance can add up more quickly than you might imagine. The fact is, you can control your financial destiny, and the CareSave 401(k) Plan can show you the way. Plan for what could be a financially healthy life after work 1 A prescription for the future—and right now 2 Now is the time! 4 There’s an a.r.t. to designing your investment strategy 5 Asset classes: stocks, bonds, short-term investments 6 Risk: Try looking at it from a new perspective 7 Time is on your side 10 What kind of investor are you? 11 Now that you know, where do you go from here? 13 For more information 14 Index of basic terms 15 Whenever you see this symbol, you’ll find a Web site address that can help you plan for retirement. What’s Inside Sources of retirement income Yearly income from Social Security for a typical retiree may amount to less than you think. I 38% Social Security I 3% other I 20% savings and investments I 21% paycheck I 18% pensions Source: Social Security Administration, March 2000. “Income of the population 55 or older.”
  • 15. A W A R D 2 0 0 2 I A B C S i l v e r Q u i l l A w a r d B R O C H U R E S P R E A D gf future 3 save 2 Saving made easy, and it’s practically painless! The CareSave 401(k) Plan makes it easy to save. Through automatic payroll deduction, you choose the amount to contribute to your account. You probably won’t even miss the money, because it goes straight into your account before you have the chance to spend it! Taking control of your investments can lead to a healthier financial future When you save through the CareSave 401(k) Plan, you are taking control of your future. And because you’re able to choose how your money is invested, you can change your investment strategy as your needs change. Consolidate investments by rolling over savings from your former plan If you still have savings in a former employer’s retirement plan, now might be a good time to move them to the CareSave 401(k) Plan. It’s easy to do, and consolidating your retire- ment savings in the CareSave 401(k) Plan can make it easier to track and manage your investments. In addi- tion, you’ll be able to take advantage of the investment options and services available through your new plan. For more information, call the Fidelity Retirement Benefits Line at 1-800-890-4015. In the example below, your money would have grown more in a tax- deferred account than if you had saved the same amount after income taxes, outside the plan. With the CareSave 401(k) Plan, you pay no income taxes until you withdraw the money—when you may be in a lower tax bracket. Note: Money withdrawn from the tax- deferred account is taxable as income when you withdraw it, at the tax rates in effect at that time. This hypothetical example assumes full reinvestment, no money taken out of the tax-deferred account, an 8% annual rate of return compounded monthly, and earnings from the taxable investment taxed annually at a 28% federal income tax bracket. In this example, contributions were made at the beginning of the month, the pretax account had the benefit of tax-deferred earnings and contributions, and a federal income tax rate of 28% has been with- held from the pretax account at the time of withdrawal. Your own plan account may earn more or less than the example. A prescription for the future—and right now Most of us have a lot of financial demands that make saving for the future seem less important than it really is. But your retirement account not only helps you save for your future, it helps you save right now. An immediate tax advantage When you invest in your plan, your contributions are deducted from your paycheck before income taxes are taken out—they’re tax deferred. This means your reported income is lower, so the amount the government deducts from your paycheck is lower. The illustration below compares saving $50 biweekly in the plan with saving the same dollar amount in a regular savings account (both by payroll deduction). The benefits of tax-deferred growth If you invested $100 a month in the plan, you could end up with more in your account than if you saved the same amount in a taxable account. $48,753 $68,930 after 25 years Contributing to the CareSave 401(k) Plan may lead to a healthy increase in your take-home pay Pretax plan account After-tax savings account Biweekly pay $769.23 $769.23 Biweekly savings $ 50.00 $ 50.00 Taxable income $719.23 $769.23 Federal income taxes at 28% $201.38 $215.38 Take-home pay $517.85 $503.85 The increase in biweekly take-home pay after contributions $ 14.00 After one year, that adds up to $364.00 This is a hypothetical example. Taxes on before-tax plan contributions will be due when you withdraw funds from the plan. Calculations are based on $20,000 annual salary. Pretax contributions may lower current income taxes— leaving more money in your paycheck! I Your savings in a taxable account I Your savings in a tax-deferred account Caremark 401(k)
  • 16. A W A R D 2011 Marcom Awards Platinum Winner Fidelity Fiduciary Campaign Challenge: Fidelity needed to consolidate a variety of HR materials. Solution: A series of three brochures designed to simplify the contents created a cohesive set. Working within a branding system helped identify this as a Fidelity piece. B R O C H U R E C O V E R S gf Investment policy statement A guide to developing your document For PLAN SPoNSorS • Getting started • Investment options, menu design, and selection criteria • Communications and reporting Not FDIC Insured • May Lose Value • No Bank Guarantee Fiduciary obligations A guide to understanding your duties For PLAN SPoNSorS • ERISA fiduciary rules overview • Strategies for limiting liability Not FDIC Insured • May Lose Value • No Bank Guarantee ERISA Section 404(c) A guide to understanding the protection it offers For PLAN SPoNSorS • A broad range of investment alternatives • The opportunity to exercise control • Disclosure requirements Not FDIC Insured • May Lose Value • No Bank Guarantee
  • 17. ScholarShare Advisor College Savings Plan Challenge: The client wanted a piece that stood out in the mail, yet worked within the existing brand. Solution: A post-it note with a message for advisors was created and attached to a brochure that their clients could keep. This case study followed three friends as they saved for college. B R O C H U R E C O V E R W I T H A D H E S I V E P U L L S H E E T gf Not NCUA or NCUSIF insured. May lose value. No credit union guarantee. Fidelity Investments & Pyramid Design and Fidelity Advisor Funds are registered service marks of FMR LLC. The tax and estate planning information contained herein is general in nature, is provided for informational purposes only, and should not be construed as legal or tax advice. Fidelity does not provide legal or tax advice. Fidelity cannot guarantee that such information is accurate, complete, or timely. Laws of a particular state or laws which may be applicable to a particular situation may have an impact on the applicability, accuracy, or completeness of such information. Federal and state laws and regulations are complex and are subject to change. Changes in such laws and regulations may have a material impact on pre- and/or after-tax investment results. Fidelity makes no warranties with regard to such information or results obtained by its use. Fidelity disclaims any liability arising out of your use of, or any tax position taken in reliance on, such information. Always consult an attorney or tax professional regarding your specific legal or tax situation. The ScholarShare® Advisor College Savings Plan is offered by the ScholarShare Investment Board, an agency of the State of California, and managed by Fidelity Investments. If you or the designated beneficiary are not a California resident, you may want to consider, before investing, whether your or the designated beneficiary’s home state offers its residents a plan with alternate state tax advantages or other benefits. Units of the Portfolios are municipal securities and may be subject to market volatility and fluctuation. Neither the principal deposited nor the investment return is guaranteed by the State of California, the ScholarShare Investment Board, Fidelity Investments or any affiliate thereof, or the federal government or any agency thereof. Before investing, consider the Plan’s investment objectives, risks, charges, and expenses. Call or write to Fidelity or visit advisor.fidelity.com for a free Offering Statement. Read it carefully before investing. 515080.1 Fidelity Investments Institutional Services Company, Inc., 82 Devonshire Street, Boston, MA 02109 1.889649.100 0209 You, Your Advisor, and Fidelity. One goal – your financial success. Like the market, your investment needs may certainly change over time. Through our focus on insight, diversification, and dedicated support, you’ll know that your advisor and Fidelity have the same goal as you – your financial success. Experience leads to Insight Your advisor has the professional focus and mission for helping you achieve your financial goals. When you combine that knowledge with Fidelity’s 60 years of investment insights, it results in intelligent options for you. Investment choice leads to Diversification Your advisor understands that being properly diversified is critical to your long-term financial success – and diversification is the cornerstone of Fidelity’s philosophy. Supported by a global research team, Fidelity offers extraordinary breadth and depth of investment options across all asset classes, providing you and your advisor with the advantages of choice. Commitment leads to Dedicated Support Fidelity delivers the attention, responsiveness, and dedicated support necessary for your advisor and you, working together, to manage your assets the way you expect. With your advisor and Fidelity behind you, you can be confident about making well-conceived and informed investment decisions for today and tomorrow. 3FOR INVESTORS Things to do before going to bed Is saving for college on your to-do list tonight? ScholarShare® Advisor College Savings Plan ✓ Check their homework ✓ Make their lunches ✓ Write a note to the teacher Not FDIC Insured • May Lose Value • No Bank Guarantee ScholarShare Advisor
  • 18. ScholarShare Advisor College Savings Plan B R O C H U R E S P R E A D gf Assumptions: All three children are born on January 1 and all contributions are made at the beginning of the month. Victor: $5,000 initial contribution and monthly contributions of $300 per month starting on January 1 at birth and ending 12/31 at age 18. Sarah: $300 monthly contributions starting January 1 at age 5 and ending 12/31 at age 18. Hannah: $500 monthly contributions starting January 1 at age 10 and ending 12/31 at age 18. All contributions earn a 7% annual rate of return compounded. POTENTIAL 529 PLAN SAVINGS WITH INVESTMENTS STARTING AT BIRTH, 5, AND 10 YEARS Your Advisor and Fi Helping California f Advantages include: Federal and California state incom when used for qualified higher ed Tax-deferred growth for any earn Systematic investment plan to he your savings plan on track Choice of 23 investment options including age-based, static alloca fund portfolios Talk to your advisor abo ScholarShare Advisor Col What would you like to see happen when your baby is ready for college? $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 1 2 3 4 5 6 7 8 9 Age 10 11 12 13 14 15 16 17 18 Victor Sarah Hannah $143,889 $84,228 $74,565 Fast forward to the future. V I C T O R Victor’s parents opened a 529 plan when he was born. They started putting in $300 every month and encouraged the grandparents to make a $5,000 gift to Victor’s 529 plan. As a result, today Victor’s 529 plan has $143,889 (the family’s contribution over the last eighteen years was $69,800), and they are happy that Victor will graduate without any debt. What a nice graduation gift that would be! S A R A H Sarah’s parents started a 529 plan when she turned five. Even though they contributed the same amount as Victor’s parents ($300 a month), their plan accumulated $84,228. Their total contribution was $50,400. Sarah will have to borrow the shortfall amount for her college expenses. She will graduate with some debt and she may have to support her expenses with additional income by working during her college years to fill the gap. H A N N A H Hannah’s parents started saving when she was ten. Even though they contributed $500 every month (for a total contribution of $54,000), the plan accumulated only $74,565. Hannah will have to take out student loans that she will have to pay back for many years after she graduates. She may also have to forego some opportunities such as the “study abroad” program or enrolling into a special music class. She will have to work her way through college to cover expenses. Meet Victor, Sarah, and Hannah, three freshmen at the same college. All three of them are bright, excited, and hopeful to start this exciting new chapter of their lives – with one significant difference: how they each will pay for college and how much debt they will have when they graduate. Take a look at where Victor, Sarah, and Hannah ended up Putting off saving be very costly. Don't pay the hig Local and state taxes, inflation, fees, and/or performance would have been lower. The en distributions will be used for qualified higher Any earnings on nonqualified distributions fr rate and are subject to a 10% federal penalty
  • 19. Fleet Challenge: The client wanted a flexible kit to mail and hand out at job fairs. Solution: A brochure with a built-in step sheet pocket was created for hand-outs. These multi-functional step sheets could also be placed in a separate pocket folder mailed with other collateral. Employee images were placed on dimensional shapes reinforcing the tag line. B R O C H U R E C O V E R gf OpportunityWhatMattersToYou? InMattersOf Yours. Fleet values diversity. We are an Affirmative Action/Equal Opportunity Employer M/F/D/V. It’sAMatter OfPerspective:
  • 20. S P R E A D W I T H P O C K E T F L A P F O R S T E P S H E E T S gf Fleet Fleet – A Financial Services Institution Where Your Perspective Matters No matter what your goals, you can count on Fleet for a diverse choice of professional opportunities that span virtually every aspect of the financial services arena; a wide range of flexible benefits; an environment of mutual respect where your talent, capabilities, and contributions are your keys to success; the technology to keep your skills on the cutting edge; and the resources to keep both your professional and personal life in the proper perspective. These are what matter to you most in your career. You’ll find it all at Fleet. As the world of business continues to change, Fleet contin- ues to welcome the diverse perspectives of our employees. After all, we never would have become the nation’s 11th largest bank by thinking only one way. It’s A Matter Of Meeting Your Needs – Professionally and Personally Y ou know what you want out of your career. You see yourself shaping the future of an industry leader while building your own. You also want to maintain an appropriate balance between your work life and personal life. Fleet can offer all this and more because we’re the nation’s 11th largest bank, with $85 billion in assets and more than 35,000 talented employees, the sixth- largest commercial lender, and third-largest small- business lender. Headquartered in Boston, Fleet is a national diversied nancial services company. We’re committed to building on our capabilities in consumer, small business, middle market, and investment services, and are focused on growing in geographic markets where we know the customers and have the products and distribution channels to meet their needs. Our rise to national leadership is a direct result of vision, teamwork and the successful implementation of a carefully formulated growth plan. We recognized early on that the consolidation of the banking industry would forever alter the competitive environment and redene customer relationships. What would emerge would be a handful of leaders capable of providing total nancial solutions to their customers. Keeping this perspective in mind, we made a number of strategic acquisitions that resulted in our expansion from a respected Rhode Island bank to a national nancial services powerhouse. Today, we are a premier nancial services provider with a long-range vision and a strategy for seeing it through to reality. By continuously expanding our services and maintaining our commitment to tech- nology, we’re securing a prominent position on the leading edge for the 21st century. – F L A P –|
  • 21. gf Experience with: • Animated PowerPoints • Banner Ads • E-mails • Interactive PDFs • iPhone App Assets • Web Page Layout digital
  • 22. Gerbies Challenge: A local business wanted a “clean” and simple site that showcased their carpet cleaning and power washing abilities. Solution: A two-sided layout was developed with images that illustrated a pulled-through motion to signify clean surfaces. W E B P A G E W I T H S U B - P A G E T H U M B N A I L S gf
  • 23. Take Action Program Challenge: Update an existing program graphic to apply to a suite of materials. Solution: Vibrant colors and a gradient were added to the graphic that provided dimension. The web page was reorganized and given hierarchy which helped with readability. gf W E B P A G E A N D A N I M A T E D P O W E R P O I N T / D I G I T A L S I G N Client Services Sales Distribution Marketing Retirement Business Technology Learning Catalog Management Development Jen Fantozzi Director, Integrated Marketing Gene Morrison Institutional Portfolio Manager Adam Antonik Vice President Compliance & Risk Service Jed Webster Vice President Compliance & Risk Service FFASlearn Fidelity-wide trainingSearch My Learning Learning Transcript Compliance Training Calendar Other Resources Fidelity Learning Center Online Reference (OLR) FFASnet Advisor.fidelity.com Related Organizations Fidelity Institutional National Financial Institutional Wealth Services Fidelity Capital Markets Fidelity Family Office SearchFFASlearn intranetHome | Site Map | About FFAS L&D | Online Reference Take ACTion on your development Managers get ready to help your team take ACTION Loratius quatumquam harum quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic teseque namus, omnienda volorerum rep. „ Careers in ACTION Jed Webster Jed is Vice President of Channel Management within FFAS. He started his career at Fidelity as an analyst with FFAS Technology. „ A Assess First quatumquam haru quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic Self Assessment Worksheet Fidelity’s Success Profiles C Consult Next quatumquam haru quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic Identify Actions Discussion Guide Prepare for Discussion T Translate Finally quatumquam haru quas cus, quiasi ut quatum quiae volor autaturibus de reici voloruptat hit volupic Professional Development Financial Service Ed. FFAS Core Knowledge FCAT Library IT Training Tuition Reimbursement Interview Tips Translate Your Career Fidelity Job Search
  • 24. gf Experience with: • Business Reply Cards • Merchandise Mailings • Postcards • Self Mailers direct mail
  • 25. P O S T C A R D C A M P A I G N gf Fidelity Advisor 401(k) Challenge: Fidelity wanted to promote 401(k) investment products and services to gain higher plan participation rates. Solution: This campaign of six postcards used whimsical photos to grab the audiences’ attention and direct them to take action with measured results. A W A R D S 2 0 0 8 E d d y A w a r d 2007 American Graphic Design USA Awar d You can get there from here with a little strategy Discover how the right strategy could bring your goals within reach You can get there from here with a little help See how easy retirement planning can be with the right team You can get there from here with a little commitment Get your retirement goals in focus and go for it – starting with a 401(k) You can get there from here with a little hustle Give your retirement aspirations a lift with catch-up contributions You can get there from here with a little balance Get your retirement act together with the right investment mix You can get there from here with a little effort Put a little more into your workplace savings plan and see how it may grow
  • 26. A C C O R D I O N F O L D M A I L E R A N D E N V E L O P E gf Fidelity Advisor 529 Challenge: Create a winter campaign reminding advisors to help their clients with 529 plans. Solution: Use of a playful accordion fold and unusual die-cut played off a holiday theme referencing how extended family members can help build a college education plan.
  • 27. gf Experience with: • Adhesive Graphics • Backlit Graphics • Banners • Banner Stands • Display Booths • Elevator Wraps • Point of Purchase • Posters • Table Tents • Vehicle Signage environmental
  • 28. E L E V A T O R W R A P gf 2006 Fidelity Company Meeting Challenge: Ensure a high level of attendance for an upcoming meeting. Solution: An elevator-wrap that was seen when the doors were closed was an unexpected surprise that helped generate excitement towards the event. A W A R D 2007 American Graphic Design USA Awar d HIGHLIGHTS Company FIISSave 2006 MEETING dateCompanySAVETHEDATE MEETING the date Save the FIIS Company Meeting Rhode Island Convention Center Providence, Rhode Island Tuesday, December 5, 2006 7:30 a.m. Breakfast 8:30–9:30 a.m. Meeting Register today!
  • 29. Fidelity Income Replacement Fund Launch Challenge: A “view master” mailing that introduced a fund launch had been sent to advisors. The launch also needed to be promoted internally. Solution: A film strip was developed and used across a variety of formats and locations to remind internal employees of the new fund T H R E E - S T O R Y B A N N E R gf
  • 30. Fidelity Income Replacement Fund Launch C E I L I N G B A N N E R S gf
  • 31. Fidelity Income Replacement Fund Launch M U L T I - W A L L A D H E S I V E S T R I P gf
  • 32. Fidelity Income Replacement Fund Launch W I N D O W A D H E S I V E G R A P H I C S gf
  • 33. D I S P L A Y B O O T H A N D B U S S I G N A G E gf AFP Conference Boston Challenge: Fidelity was the sponsor for a financial conference in Boston and wanted a display booth that helped them stand out. Solution: I designed backlit posters, event graphics, and signage that used local landmark, business, and technology-focused imagery which represented the Fidelity brand.
  • 34. L A R G E - F O R M A T E V E N T B A N N E R S gf 2005 Fidelity Company Meeting Challenge: Fidelity wanted to highlight an internal campaign labeled “insight, diversification, and dedicated support” that focused on customers. Solution: Photos of employees were used as the backdrop for this concept – reminding them how they were behind the success of this campaign.
  • 35. Experience with: • iPhone Apps • Packaging • Stationery Systems • Uniforms • Vehicle Signage gf logos
  • 36. L O G O gf Olde Towne Home Loans Challenge: The client wanted a logo based on a photograph he took of the front door from his early childhood home. Solution: Intricate etching from the face plate was pulled out as inspiration and other detail was used to accent the entire stationery system.
  • 37. Olde Towne Home Loans B U S I N E S S C A R D A N D L E T T E R H E A D gf 6 Hartland Street, Dorchester, MA 02125 Phone: (617) 979-1199 Fax: (617) 822-0606 Open the door to your dreams at: www.oldetownehomeloans.com January 26, 2006 Mr. Robert Smith 10 Plantation Street Boston, MA 01601 Dear Mr. Smith: Ignit acing euguer sum exero deleniam, consendrerit augiam, secte velit dignis dolore exer ing eliquatet luptat. Lumsandio eu feum et nullan ute vel dolortis dit vendrem in cili quamet wissed dio con vullaoreet, quisi. Lesto el et iriurer inis augue doluptat, secte delent alit, quat ip el dolorperci ent aut accum del euisl elis molor suscidunt irilluptatie minim diat. Veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adiamco mmolore dunt aut iniscipiscin utpat doloboreetum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consectet, veraestie facidunt elis nos num autat. Gait luptate dolore consequ iscipissi ea faciduis estio commolor aut venis deliquis ea adi ate conse et ulla feu feuguer ostionsectem zzrilit eumsan et iustrud modolum quis exero et, veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adi- amco mmolore dunt aut iniscipiscin utpat doloboreetum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consec tet, veraestie facidunt elis nos num autat. Estisisi erit lum irilit adit aliquismod min heniam volor sed minim ad euisisi. Sincerely, Brian Keefe Mortgage Consultant Brian Keefe Mortgage Consultant 6 Hartland Street Dorchester, MA 02125 Phone: (617) 979-1199 Fax: (617) 822-0606 bkeefe@otloans.biz Open the door to your dreams at: www.oldetownehomeloans.com Brian Keefe Mortgage Consultant 6 Hartland Street Dorchester, MA 02125 Phone: (617) 979-1199 Fax: (617) 822-0606 bkeefe@otloans.biz Open the door to your dreams at: www.oldetownehomeloans.com
  • 38. L O G O gf Nove Medi-Apps Challenge: The client wanted to use his favorite number nine – Nove in his native Portuguese – for the name of his company. Solution: Sheets of paper representing medical applications organized to represent a cubed nine. The nine triangles formed in the mark were mimicked in the custom typography.
  • 39. B U S I N E S S C A R D , E N V E L O P E , A N D L E T T E R H E A D gf Nove Medi-Apps 1612 Worcester Rd., Suite 404A Framingham, MA 01702 508 302 1718 work 508 872 1669 fax novemedi.apps@yahoo.com January 26, 2006 Mr. Robert Smith 10 Plantation Street Boston, MA 01601 Dear Mr. Smith: Ignit acing euguer sum exero deleniam, consendrerit augiam, secte velit dignis dolore exer ing eliquatet luptat. Lumsandio eu feum et nullan ute vel dolortis dit vendrem in cili quamet wissed dio con vullaoreet, quisi. Lesto el et iriurer inis augue doluptat, secte delent alit, quat ip el dolorperci ent aut accum del euisl elis molor suscidunt iril luptatie minim diat. Veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adiamco mmolore dunt aut iniscipiscin utpat doloboree tum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consectet, veraestie facidunt elis nos num autat. Gait luptate dolore consequ iscipissi ea faciduis estio commolor aut venis deliquis ea adi ate conse et ulla feu feuguer ostionsectem zzrilit eumsan et iustrud modolum quis exero et, veliqui exero et, cor amconse quisit lum nullan vent lorerit atisit adiamco mmolore dunt aut iniscipiscin utpat doloboreetum del dolore miniamet vero conulla ndignit nullan ulput eril eugait vercinit la feummy nonsectet, quisim ipisit venim verci te digna consec tet, veraestie facidunt elis nos num autat. Estisisi erit lum irilit adit aliquismod min heniam volor sed minim ad euisisi. Sincerely, Joao Santos Medicaid Consultant Joao Santos Medicaid Consultant 1612 Worcester Rd., Suite 404A Framingham, MA 01702 508 302 1718 work 508 872 1669 fax novemedi.apps@yahoo.com 1612 Worcester Rd., Suite 404A Framingham, MA 01702
  • 40. A D D I T I O N A L L O G O S gf gaydar GARDENS PLUS S A W YE R S PIZZ A AN D F A M I LY D I N ER ◆ ◆ LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST LANDSCAPING FAUST StructureServices
  • 41. gf Experience with: • CD-ROM Cases • Kits • Product Packaging packaging
  • 42. P R O D U C T P A C K A G I N G gf Zoom Telephonics Challenge: Department stores were requesting their own unique packaging for the same product which diluted the Zoom brand. Solution: CMYK color blends were created that allowed Zoom to maintain a consistent look. The blends were altered – in this case from magenta to cyan – to fulfill each retailer’s needs.
  • 43. B O O K L E T A N D C D - R O M P A C K A G I N G gf Parametric Technology Challenge: Create a CAD-CAM packaging series that each had a distinctive look yet still worked together as a cohesive set. Solution: Drawing elements from within the software were featured as packaging design treatments.
  • 44. gf Experience with: • Journal Ads • Recruitment Ads • Trade Publications • Transportation Ads print ads
  • 45. M A G A Z I N E I N S E R T gf ScholarShare Advisor College Savings Plan Challenge: The sponsor wanted to increase awareness of Fidelity- managed 529 products for California. Solution: The perfect image was found to match the headline for a magazine insert. It was sized smaller than the pages, allowing it to stand out in the publication. ScholarShare Advisor dream Help make a California Come True Tell parents about the ScholarShare® Advisor College Savings Plan
  • 46. M A G A Z I N E A D gf Schick Challenge: The client wanted a recruiting ad that paralleled a product and logo launch. Solution: A campaign was developed that distinguished Schick as a wet shaving company. Water drops form a silhouette of the new razor, and a halo of light was added to the photography to mimic the logo rebranding. V i s i t o u r W e b s i t e a t : w w w . s c h i c k . c o m Stretch your imagination. Have a revolutionary idea. Engage in stimulating conversation. That’s what you’ll do in a typical day at Schick. As one of our engineers, you’ll be challenged to advance the science of shaving on a daily basis. And that means you have to be ready to innovate on a moment’s notice. After all, it’s the creativity of our engineers that gives our shaving products – including the Protector® , Tracer FX® , Silk Effects® and FT Disposable® brands – a commanding international presence, and an edge in the global marketplace. As a rapidly-growing division of Warner-Lambert, a diver- sied consumer products powerhouse, we can give you the freedom and exibility you need to turn your ideas into some of the most popular and unique shaving products in the world. And that means you’ll have everything you need to turn your career into the bright, rewarding future you’ve always envisioned. Join us at Schick and face the future in an opportunity that feels as good as it looks. ENGINEERING Design Engineers Manufacturing Engineers Product Engineers S/W Engineers We offer excellent salaries and benets, as well as advancement potential. For immediate consideration, please send your resume to: Human Resources, Schick, 10 Leighton Road, Milford, CT 06460. We are an equal opportunity employer who believes diver- sity gives us an edge in the global marketplace M/F/D/V. TM AndSMART. WeDesignOurOpportunitiesJustLikeOurProducts: Flexible, Innovative
  • 47. T R A D E P U B L I C A T I O N A D gf Arte Limited Challenge: The client wanted an ad that was in keeping with the imported marble products that they sold. Solution: The tag line “Furniture That is Art” was used as the inspiration. Elegant typography was used to form the silhouette of an ornate table leg creating visual interest. • • • Pietra Dur en intarsio Furniture that is art Inspired by the beauty, charm and magic of the Renaissance, Baroque amd Classical eras. Arte Limited presents museum quality masterpieces in Marble & Majolica. a r t e L i m i t e D Inlaid Marble & Majolica Tables from Italy D i n i n g • O c c a s i o n a l • C o n f e r e n c e 811 Boylston Street, Boston, Massachusetts 02116 Telephone/Fax: 617 247 9606 Hamilton Market, Space 2303 910 884 4150 arte LimiteD
  • 48. C O L O R N E W S P A P E R A D gf Planet Direct Challenge: The client was having trouble finding employees in a tough recruiting environment. Solution: I designed an ad that mimicked their logo, was shaped like an orbit, and enhanced the headline. The oval shape and angling of copy helped it stand out in a sea of boxed ads. Date AD Client AE/Office Writer Description Recycled/New Office/In Use 5/23/97 GF Data General PO/MA SG Ad New A CMG COMPANYA CMG COMPANYA CMG COMPANYA CMG COMPANY WEB DESIGNER WEB DESIGNER We are seeking a talented, creative Web designer capable of envisioning the next batch of features and functionality. This key contributor will help define the services look and feel, layout, navigation, and behavior. Your responsibilities will include eliciting suggestions, listening to user feedback, brainstorming, creating mockups, and describing functional- ity. To be successful, you should have knowledge of Web site design, requirements definition, interface principles, current Web technologies, and a BA/BS or relevant experience. MEMBER SER MEMBER SERVICES MANAGER VICES MANAGER You will have overall accountability to effectively retain mem- bership and generate service usage. This includes develop- ing analytic approaches to systematically test and measure retention and loyalty techniques, and overseeing the creative direction (art and copy) for all retention programs. To quali- fy, you must possess a Bachelor’s degree, 5+ years’ expe- rience in consumer direct response member services man- agement, experience in editorial or copy writing, and knowledge of communications and customer program development. Previous Internet experience desired. ASSOCIA ASSOCIATE WEB PRODUCER TE WEB PRODUCER Working on the content team, you will apply cre- ative flair, editorial experience, and knowledge of the online community to updating and maintain- ing a dynamic, inviting member-based Web site. To qualify, you must possess a BA/BS and 1-2 years’ experience in an editorial capacity. Excellent PC skills, familiarity with HTML and Web page design, and a high comfort level in technology in general is essential. Experience with online media and/or marketing/promotions helpful. CONSUMER ACQUISITION CONSUMER ACQUISITION MANAGER MANAGER You will have overall accountability to effectively acquire members in both indirect and direct channels. This includes developing analytical approaches to systematically test and measure acquisition techniques and other consumer call-to- action stimuli. In addition, you will oversee the creative (copy and design) for all acquisition stimuli. To succeed in this position, you must possess a Bachelor’s degree, 5+ years’ experience in consumer direct marketing acquisition management, experience in copywriting, and knowledge of communications and customer program development. Previous Internet experience desired. WEB COMMUNITY WEB COMMUNITY COORDINA COORDINATORTOR In this position, you will coordinate and encourage the interaction of Planet Direct members with one another and with the service itself in order to increase member retention, time spent on Planet Direct, and the devel- opment and integration of member-created content throughout the site. A Bachelor’s degree, 2+ years’ experience in marketing/promotion and/or media, and familiarity with HTML and Web page design required. Editorial or copywriting experience, online media experience, and experience work- ing within a community organization are pluses. Imagine a world that revolves around your interests and needs. Now discover it at Planet Direct. As one of CMG Information Services’ successful Internet start-ups, Planet Direct is custom- fitting the Web to the needs of each user. By uniting the expertise of CMG’s unrivaled portfolio of Internet companies, we’re enabling users to build a personalized cover page that’s tailored to their interests and location. That means users can surf the Web without ever having to leave Planet Direct. It also means that technical professionals looking to meet the challenges of developing the most bleeding-edge Internet technology need only look to Planet Direct for the opportunity to do so. And just like our Internet services, we’ve designed our opportunities to fit your career goals and aspirations. Discover what life is like on our planet. Join us today. CUSTOM-FIT LIFEON OURPLANET LIFEON OURPLANETIS CUSTOM-FIT TO YOUR INTERESTS WWW.PLANETDIRECT.COM W eoffer oneof the best com- pensation and benefits packages on the planet. For immediate consideration, please send your resume to: Planet Direct, 100 Brickstone Square, Andover, MA 01810; FAX: (508) 684-3630; E-mail: jobs@planetdirect.com. We are an equal opportunity employer who custom fits opportunity to meet every individual’s needs. Explore life on our planet: WWW.PLANETDIRECT.COM
  • 49. N E W S P A P E R A D S gf Blue Cross Blue Shield Challenge: The client wanted to recruit employees that would fit within their unique corporate culture. Solution: A campaign that played off a numbered list of inspirational “Blue Rules” was developed. Through the shape of the photographs and the curving of copy, a silhouette of the particular number was called out. At Blue Cross and Blue Shield of Massachusetts, we guide change instead of letting change guide us. As the largest health services company in Massachusetts with over 2.1 million customers, we tap into the strategic thinking of our employees to ensure that we meet our customers’ ever-changing needs. For almost 60 years, the communities we serve have trusted us for peace of mind, convenience, technology, personalized quality care, a strong network of professionals, and a full range of choices. So join the company that’s changing the rules...and the future of health care: Blue Cross and Blue Shield of Massachusetts. IS Auditor Si meliora dies ut vina poemata reddit scire velim char tis pretium quotus arroget annus. Scriptor etu abhinc annos centum qui decidit inter perfectos veteresque referri debet an inter vilis atque etu novos. Excludat iurgia finis Est vetus atque probus etus centum qui perficit annos. Demo etiam sanc tum est etu vetus omne poema. Ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etusQuid, qui etusti et deperi it mit praesens et. Hos ediscit et hos arto stipata theatro spectat Roma potens habet hos numeratque poetas ad nostrum tempus Livi scriptoris ab aevo. Demo etiam sanctum est etu vetus omne poema. Ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etus. Systems Programmer Iste quidem veteres inter ponetur honeste qui vel mense brevi vel toto est iunior anno. Utoster per misso cau daeque pilos ut equinae etu paulatim vello unum. Demo etiam sanctum est etu vetus omne poema. ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etus. Interdum volgus rectum videt, est ubi pec cat. Si veteres ita miratur lau datque poetas, ut nihil anteferat nihil illis comparet, errat. Demo etiam sanctum est etu vetus omne poema. ambigitur quo tiens uter utro sit prior aufert Pacuvius docti unum qui. Redit in fastos etussi quaedam nimis antique si per aque dure dicere credit eos ignave multa fate tur et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delen dave carmi na Livi esse reor memini quae. Iveteres ita miratur laudatque poetas, ut nihil anteferat nihil illis comparet, errat. Demo etiam sanctum est etu vetus omne poema. B l u e R u l e s # 2 2 Change Is Only As Good As Those Who Make It. PC Support Specialist Ennius et sapines et fortis et alter Homerus ut critici dicunt leviter curare videtur quo promissa cadant et somnia Pythagorea. Naevius in manibus non est et mentibus haeret paene recens. Adeo sanctum est vetus omne poema. ambigitur quotiens uter utro sit prior aufert Pacuvius docti famam senis Accius alti dicitur Afrani toga. Si quaedam nimis antique si peraque dure dicere credit eos ignave multa fatetur et sapit et mecum facit et Iova iudicat aequo. Aevius in manibus non est et mentibus haeret paene recens. Financial Services Generalist Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat nihil illis comparet, errat. Si quaedam nimis antique si peraque dure dicere credit eos ignave multa fatetur et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delen dave hos arto stipata theatro spec tat Roma potens habet hos numeratque poetas ad nostrum tempu. We offer an excellent benefits and compensation package, as well as a progressive work environment where individual achievements are recognized and rewarded. Please forward your resume to: Blue Cross and Blue Shield of Massachusetts, Inc., 100 Summer Street, Boston, MA 02110; FAX: (617) 832-4373; email: jobs@jwgnet.com. To learn more about us, visit our home page: http://www.bcbsma.com. No phone calls, please. We are strongly committed to the diversity of people and services, and are an equal opportunity employer. B l u e R u l e s # 8 The More You’re Recognized, The More You’re Respected. For almost 60 years, Blue Cross and Blue Shield of Massachusetts has defined the forefront of health care innovation. Today, people not only recognize us for our comprehensive insurance programs, but even more so for our reputation as the largest health services company in the state, with over 2.1 million customers. The respect we’ve earned over the years has inspired us to initiate and implement the dramatic changes taking place in health care today. Our focus reflects our communities’ needs: Physician Partners™ of New England, Seniors Division, New Health Ventures™ Division (to achieve a paperless environment), our new Health Information Service Center Kiosk (a multimedia virtual reality customer service center with video, sound and animation), and our new World Wide Web Home Page: http://www.bcbsma.com. So if you want to be recognized – and respected – as a leader, work for the company that’s changing the rules...and the future of health care: Blue Cross and Blue Shield of Massachusetts. Senior IS Auditor Leader, Health Services Administration Manager of Regulatory Affairs and Public Policy Manager, Provider - EDI Services We have diverse opportunities available at all levels. In addition to our excellent bene- fits and compensation package, we also offer a progressive work environment where individ- ual achievements are recognized and rewarded. Please forward your resume, indicating your area of interest, to: Blue Cross and Blue Shield of Massachusetts, Inc., 100 Summer Street, Boston, MA 02110; FAX: (617) 832- 4373; email: jobs@jwgnet.com. To learn more about us, visit our home page: http://www.bcbs- ma.com. No phone calls, please. We are strongly committed to the diver- sity of people and ser- vices, and are an equal opportunity employer. 8 Blue Cross and Blue Shield of Massachusetts is not only known as the largest health services company in the state, with well over 2.0 million customers, but also as one of the most technologically advanced. By hiring the best and the brightest talent, we’ve built a network of exceptional pro- fessionals. So if you want to work for the employer of choice, live by the rules of Blue Cross and Blue Shield of Massachusetts, where you’ll be empowered to change as much as technology does. IS Auditor Si meliora dies ut vina poemata reddit scire velim chars tis pretium quotus arroget annus. Scriptor etuse abhinc annos cen tums etu qui decidit inter perfectos veteresque referri debet an inter vilis atque etusers novos. Atque probus etus centum qui perficits decidit inte et perfectos veteresque referriannos. Centumi qui decidit probus etus inter. A reddit scire velim chars tis pretium quo tus arroget annus. Scriptor etus. B l u e R u l e s # 2 5 Technology Is Nothing Without People. Systems Programmer Iste quidem veteres inter ponetur honeste qui vel mense brevi vel toto est iunior anno. Utoster per misso caudaeque pilos ut equinae etu paulatim vello unum. Demos etiam sanctum est etusi vetus omne poema. Ambigitur quotiens misso caust daeque pilos ut equinae etu paulatim uter utro sit prior aufert Pacuvius docti u qui. Redit in fastos etus. Utoster per misso cau daeque pilos ut equinae etu paulatim vello unum. We offer an excellent benefits and compensation package, as well as a progressive work environment where individual achievements are recognized and rewarded. Please forward your resume to: Blue Cross and Blue Shield of Massachusetts, Inc., 100 Summer Street, Boston, MA 02110; FAX: (617) 832-4373; email: jobs@jwgnet.com. To learn more about us, visit our home page: http://www.bcbsma.com. No phone calls, please. We are strongly committed to the diversity of people and services, and are an equal opportunity employer. 5
  • 50. gf Experience with: • Business Names • Campaign Tag Lines writing
  • 51. C A M P A I G N T A G L I N E gf The Economic Growth and Tax Relief Act of 2001 Challenge: Fidelity needed to promote the new Act, which helped Americans save more for retirement. Solution: I wrote the slogan “make it matter” to stress the law’s importance. A W A R D 2 0 0 2 M u t u a l F u n d E d u c a t i o n A l l i a n c e S t a r A w a r d find out how you can make it matter find out how you can make it matter
  • 52. B U S I N E S S N A M E gf Chop Chop Challenge: Create a business name for a food delivery service that focused on gourmet cuisine. Solution: Clever names hinted at the clients’ previous job as a state trooper, referenced his Italian heritage, love of family and faith, merged with the concept of quickly delivering high-quality food. ChopChop Forkovers Gathering-to-Go Traveling Table Braking Bread Moving Menu Silver Trays Tabella a Voi
  • 53. B U S I N E S S N A M E gf Loaded Ladle Challenge: Create a business name for a company that sold gourmet soup at farmers markets. Solution: Names suggested the clients’ homemade soup was loaded with unusual ingredients that could be quickly reheated for a gourmet dinner option. LoadedLadle Souped Up Lovin’ Ladles Bowled Over Stew in a Few All in a Stew TableSwoons Soup to Guts