1. Gary Diego
diegog2@unlv.nevada.
edu
(702) 469-7207

4.  Innovation
 What's Next
 Industry Players

5.  Dennison Pottery: John Dennison
 Simply Pure Salon & Spa: Anna Peterson
 Chocolatier Blue Omaha: Colton Steeve

6.  RFID Based
 Card
 Fob
 Phone
 Existed for many years
 EMV cards
 Tap to pay
https://www.hostmerchantservices.com/2012/02/visa-kicks-open-the-door-for-chip-cards/

7.  NFC
 Type of RFID
 Approx 4 cm range
 Integrated into many
phones
 More than just
payments
▪ Authentication
▪ FileTransfer
▪ Contact Information
Transfer Photograph by Chris Ratcliffe/Bloomberg
http://www.businessweek.com/articles/2012-05-25/mobile-payments-coming-to-a-loyalty-deals-app-near-you

8.  Liabilities
 Early lack of encryption
 New malware targets
 Strengths
 Encrypted financial data
 Less risk of secure data
being compromised at
the POS terminal
Square reader on the right includes
encryption (and has a battery for power)
http://venturebeat.com/2012/03/26/square-adds-encryption-to-its-square-reader/

9. Detailed view of user data available to merchants
http://www.quora.com/Square-product/Can-merchants-see-a-customers-tip-history-with-that-merchant

10.  More reliable card reader
 Some users carry 3-4 card readers just in case
one of them doesn’t work
 Applications not working correctly and you
lose a sell this way
 Offline transactions- saving customer data
 Connections to wi-fi

11.  Security
 Encryption
 Fraud detection
 VeriFone claimed that the square can be re-
programmed and client information can be
attained.

12.  Square offers Card Case, which acts like a
mobile wallet
 Point of Card Case is to speed up transactions
 Functions like a tab with a business you
frequent

13.  Using Square’s Card Case, the first time that
your card is used at the business, it will work
just like normal.
 In your receipt, you click a link and sign in
using your square account to set up Card
Case.
 Next time you come into the business, just
give your name.
 The merchant will then charge your tab.

14.  Safety measures include:
 Location checking to ensure you’re actually
present
 Email receipts for every transaction to ensure easy
tracking
 Easy cancellation of transaction via receipt
 Photo must be uploaded with your account so
merchant can check if it’s really you

15.  Small business owners definitely seem to
think so
 Interview – very successful
 Owners like:
 Lower, flatter rate fees
 Increased portability
 Modern look
 Do want to see more features, based on past
the future looks promising.

16.  Could be used for things like paying back a
friend that loaned a small amount of money or
other non-business transactions
 Doesn’t seem to be catching on as quickly as
some would like
 Hardware issues occasionally cause problems
 The fees are main deterrent – there are no fees to pay
someone with cash.
 With lower fees and future technology
improvements, the use of these payments could
eventually outpace the use of cash.