Behavioral player segmentation to maximize profit and improve engagement.

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Pixel Federation approach to monetization strategy based on examples from their game Diggy’s Adventure. Pixel Federation is looking into their journey from the earliest times of having a simple shop offer up until using highly segmented offers today. Come to learn how does the segmentation work, what data do we use, how do we test it and last but not least, what are our plans for the future (ML).

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Behavioral player segmentation to maximize profit and improve engagement.

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