The blog discusses how Agile Testing approach can enable the retail sector by building robust and secure consumer interface and achieve next phase of growth.

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Can Agile Testing Assure Retail Sector the Next Phase of Growth?
Can you imagine driving through a retail store for your groceries? Or an Autobot delivering your orders at your doorstep? Retail
biggies have done unimaginable innovations to woo the right mix of customers, so anything on these lines is absolutely
imaginable.
Whether it is pop-up stores, magic mirrors, digital price tags, or engaging kiosks, it is becoming a task to keep up with the digital
revolution in the retail space. At the same time, it is impossible to stop working towards and investing in new ideas. There is no
chance that the sector can lose its charm after such humungous investments in setting it up.
While the opportunities are compelling, there are operational, security, and logistics related challenges that are immobilizing the
industry’s growth. Retail giants from America and Europe dominate the extensive list of names in the retail space.
Name any retail biggie across the globe – Wal-Mart Stores, Costco Wholesale Corporation, Kroger Company, Walgreens Boots
Alliance, Tesco PLC, Carrefour SA, Metro Group AG, The Home Depot, or Target, each one has a peculiar set of challenges to go
through.

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Can Agile Testing Assure Retail Sector the Next Phase of Growth?
Interestingly, this practice is being considered across various online brands who are setting up their customized physical stores.
GDP is growing and there is a rise in disposable income amongst the developing economies as well. Strikingly, the market
segmentation in terms of choices and other demographics is widening and further driving growth indicators for the Global Retail
industry. Industry figures (source: RESEARCHANDMARKETS) estimate a whopping $20, 002 billion in 2017 with a CAGR of 3.9%
over the next 6 years (2012-2017).
New payment gateways like m-wallet are adding up to the options in terms of shopping and pricing for customers. This is again
leading to concerns for the brick and mortar stores on how do they get the required footfalls to the store on any random day
during the week? Technology has always been an enabler on all fronts – online or offline. However, when technology comes into
play, there is a constant need for testing it and ensuring that it delivers the right experience.
Retail continues to grow as a sector with some real promises for all small and big brands. It is definitely an interesting space to
explore for the future. Digital Transformation is coming up as a way to relate to these changing phases in retail sector with focus
on activities related to Social, Media, Analytics, and Cloud (SMAC). Whether you are a brick and mortar store or an online portal
or both, there is no other option but to build a digital perspective.

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Can Agile Testing Assure Retail Sector the Next Phase of Growth?
In such a scenario, CIOs are turning out to be trusted advisors to the senior management for taking the venture through the
digital business transformation journey. They are expected to guide the businesses on technology adoption, acceptance, value
generation and overall building a robust digital foundation.
There is a serious need today to prioritize and enable technology investments for effective data management, eventually, create
value chains to make this data competitive to deal with volatile, unpredictable and taxing business environment.
Additionally, it is critical to build robust consumer interface and test them for uncertain scenarios and for customer satisfaction
in the digital space.
Agile Methodology has been empowering testing programs to bring flexibility in the overall QA approach. When it comes to agile
approach, the entire team gets responsible for the outcome. Testing teams and development teams work cohesively into units to
evaluate the code and commit.
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