1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
MobilizingyourEnterprise
Milano, 17 Marzo 2015 – VILLA NECCHI CAMPIGLIO

2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
20132006

3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Common Mobility use-cases
Seen across many regions and industries
Customer Engagement
Facilitate the customer- facing mobility
efforts of the business units and marketing
teams by establishing and sharing best
practices, guidelines including design/
implementation/deployment capabilities
Productivity for employees
Provide employee services , including
BYOD, that meet consumer-level
expectations while maintaining sufficient
control and keeping users accountable

4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Introducing workforce of tomorrow

5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What is driving the Mobility conversation in vertical markets?
AIRLINES
• Optimize pilot efficiencies in the air
and on the ground
• Modernise in-flight crew tasks
• Streamline communications with a
dispersed workforce
• Maximize ancillary revenues –
e.g. inflight shopping
• Delight customers
• Empower flight attendants with
detailed passenger information
• Provide a modern inflight
entertainment experience
RETAIL
• Delight customers
• Arm sales associates with detailed
product information
• Facilitate smooth cross-selling and
upselling
• Empower associates to close sales
efficiently
Increase efficiencies
Analyze customer buying patterns
• Communicate and collaborate
internally in real-time
• Streamline stocking and ordering
tasks
RETAIL BANKING
• Strengthen customer relationships
• Arm sales associates with detailed
product information and customer
data
• Simplify account opening and
maintenance processes
• Serve customers wherever they are
• Arm financial advisors with decision
support
• Increase efficiencies
• Deliver a single view of enterprise risk
• Liberate staff from their desks
HEALTHCARE
• Providing informed Medical decisions
• Delivering first class patient care and
treatment
• Maintaining patient data integrity
• Leveraging Medical technology to
deliver solutions and treatment across
areas of healthcare delivery
• Reduce patient waiting times
• Communicate and collaborate in real
time across all medical procedure
operations – e.g. A&E to Outpatient

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AIRLINE MOBILITY
TERMINAL
AIRLINE OPERATIONS
COCKPIT
ABOVE THE WING
BELOW THE WING
IN-FLIGHT ENTERTAINMENT (IFE)
Personalize passenger experiences
with modern In-flight
entertainment tools. Adopt flexible
IFE with simple deployment &
management
ONBOARD SERVICE
Help flight crew improve customer
service, boost productivity,
increase in-flight sales. Give crew
insight to passenger history &
preferences
MAINTENANCE
Maximize below-the-wing
maintenance & operational
efficiencies. Rugged devices.
Create efficiency with digital
forms, manuals and plans
ABOVE THE WING
ELECTRONIC FLIGHT BAG
Help pilots maximize efficiencies
on the ground and in the air.
Replace flight bags, EFB devices,
and laptops with thin, light
professional devices.
CURB SIDE EXPERIENCE
Deliver best-in-class customer
service to premium passengers.
Use insight to the profile of
passengers – history, preferences
etc.
QUEUE BUSTING
Connect with premium passengers
and provide a first class service.
Mitigate the waiting time for
passengers in check in or lounge
queues.
TERMINAL
CREW SCHEDULING
Ensure crew are provided with all
operational and flight details
ahead of time on mobile devices.
Provides access to passenger
manifest, route details etc.
FLIGHT INFORMATION DISPLAYS
Ensure clear and up to date
communication with your
passengers, either in the terminal
or in the Airline lounge
TERMINAL

7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
RETAIL MOBILITY
ASSISTED SALES
Provide instant access to product
information through associates’
devices. Give associates insight
into customers’ purchase history
and loyalty program data.
STORE OPERATIONS
Deliver real-time account and sales
data that reps need to maintain
brand appearance and keep
shelves stocked.
MOBILE POS (mPOS)
Reduce check-out wait times with
“line busting” mobile cashiers who
can scan barcodes and swipe credit
cards on the tablet.
POINT OF SALE
STORE ROOM
STORE OPERATIONS
Managers track and replenish
inventory from in store. Increase
store managers’ floor time and
monitor store KPI’s in real time.
F&B OUTLETS
Mobile devices can be used by
servers to help capture customer
orders and requests and feed real
time to the kitchen and also for
inventory management.
RETAIL EXECUITON
Grant seamless access to sales
history, inventory levels, and
warehouse availability. Enable “On
the Go” communication and
collaboration with LOBs.
SHOP FLOOR
BACK OFFICE
CUSTOMER SERVICE
CUSTOMER REFRESHMENT

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
RETAIL BANKING MOBILITY
WELCOME DESK
ASSISTED SERVICE
Personalized engagement with the
customer to review products and
offerings to suit customers needs.
Utilize touch screen capabilities.
TELLER SERVICE
Tellers are freed up from cash
handling and can focus more on
selling activities . Integrated with a
“360 Pop-up on Arrival” display
tailored to the customers profile
PERSONALISED SERVICE
1 to 1 personal experience for
more specific banking needs.
Leverage Mobile devices to display
customers financial profile –
ensure informed sell
DIGITAL SIGNAGE
Communicate directly and
dynamically with customers.
Update on latest offers, exchange
rates or general communications.
QUEUE BUSTING
“Meeter & Greeter” approach the
customer using a tablet device
capturing details from Bank Card
and then handled accordingly. High
net worth prioritized.
SELF SERVICE
Customer swiping their credit card
at a self service kiosk can then be
appropriately dealt with based on
identified customer type, profile
and transaction type.
ENTRANCE LOBBY
BRANCH WALLS
CUSTOMER SERVICE ZONE
TELLER ZONE
OPEN AREA

9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HEALTHCARE MOBILITY
OUTPATIENT
CLINICAN SCHEDULING
Providing Clinicians with a mobile
devices allows them to roam more
freely around a ward, always
ensuring they have real time
patient data and schedules
WARD MANAGEMENT
In A&E, mobile devices can be used
to capture patient data on arrival.
This data is then cascaded
throughout the treatment process
and follows the patient.
OPERATING THEATRE
Utilize tablets that can be
displayed or affixed in the OR to
give surgeons access to data,
manuals or input to other areas of
a hospital inc. real time notes.
BED SIDE SYSTEMS
Personalize patient experiences
with modern bedside
entertainment tools. Device can be
used to communicate out as well
as receive messages.
AFTER CARE
Clinicians can use real time patient
medical records (PACS) to call up
data on recovery periods,
medication and schedule further
visits.
MEDICAL RECORDS
Utilising a tablet, a care giver can
share with the patient on a more
personal basis their recovery
program, ailment notes etc. at a
bedside level
TREATMENT ENGAGEMENT
BEDSIDEOPERATING ROOM
WARD
PATIENT ARRIVAL

10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Mobility Maturity Model
Adoption of Mobility
Mobile Chaos
Mobile Silos
Mobile Business
Units
Mobile Enterprise
Opportunity
• No clear strategy
• Isolated,
experimental
projects
• Some departmental,
isolated mobile
strategies
• Structured projects
• Mobile strategy and
mobility programs at
BU level
• Test and release
automation in place
• Enterprise mobile
strategy supported by
enterprise architecture
• B2C/B2E mobile
programs aligned
across BUs
Minimized
Risks
• IT Integrity & Security
• Business Value Loss
Opportunities
• Enhanced Productivity
• Empowered Business
Processes
Some
Substantial
Severe
Optimal
Substantial
Some
Unexploited
Mobility tasks are outsourced Mobility is brought in-house

11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Technologies
Secure your
mobile
environment
Security
Mobile data
analysis and
protection
Data
Where to start
Today, HP has products, services and solutions in every area of mobility
Devices
Platform /
device
strategy
Develop
mobile
applications
Applications
Comprehensive unified
wired-wireless access
and management
solutions
Build security into
your mobile apps
Secure your network
and infrastructure
Assure UX – monitor
app performance and
infrastructure impact
Converged Cloud for
mobile service delivery
Business
intelligence and
insight
Data management
Tablets, notebooks and
convertibles
Mobile workstations
and printers
Let HP develop
engaging mobile apps
on multiple-platforms
Test for quality and
performance before
deployment
Manage the mobile
application lifecycle
Tools and technologies
to enhance/extend your
mobile apps
Devices
Deliver
mobile user
experience
Operations
Unified wired-
wireless
networking
Connectivity
Client and app
virtualization
Mobile office
communications
and printing
Employee
services
People
Develop a go-forward plan
Full enterprise strategic
analysis
Prioritize app opportunities
Build
mobility
strategy
Strategy
Simplified
authentication &
unified mobile
app access
Trusted
app access
Management
Mobility
management
Cloud-based app
and device mgmt.,
simplified
authentication, and
diversified app access

12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN BANKING
Mobile Banking
Enabling mobile banking services
• Online, mobile, and automated
banking
• Multi channel banking SOA
platform
• Integration to core banking
systems
“HP transformed our Internet banking platform
that helps us introduce new services rapidly and
effectively.”
Paulino Rodrigues
Chief Information Officer
Sicredi

13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN BANKING
Mobile Payments
Innovative brand image
• Mobile banking and payment
service
• Renew brand image
• Attract new customers
“Paying with a mobile phone creates the new
quality regarding easiness, availability, as well as
fulfilling customers’ needs. The combination of
mobile banking with mobile payment in one
application is a real breakthrough.”
Piotr Alicki
Chief Information Officer
PKO Bank Polski

14. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN CONSUMER INDUSTRIES
Mobile Campaign
Converting interactions to revenues
• Digital innovation
• Augmented reality app, geo-
tagged content
• Dynamic, social media content
sharing hubs
• 56,000+ vouchers downloaded
• 32,000 social media tags
• 74% redemption rate
• 1.1 million impressions in just 6
weeks
• 141% ROI

15. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
New and productive ways to leverage mobile technologies
Mobile Healthcare
MyHealth Mobile app
— Member engagement app
— Find a doctor
— Locate facilities
— Search drugs
— Shop plans
— Manage accounts
— Submit claims
— Set profile
Mobile RxReminder app
— Patient safety app
— Rx reminders
— Medication schedule
— Alert notifications
— Quantities prescribed
— Native device calendar
HCIS Mobile app
— Patient safety app
— Rx reminders
— Medication schedule
— Alert notifications
— Quantities prescribed
— Native device calendar

16. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN AIRLINES
Mobile CheckIn
Streamlining the check in process
• Mobile concierge service
• Stream lines check-in process
• Enables group check-in
• Facilitates queue busting
• Upsell airline services
• Mobile ticket printing

17. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN AIRLINES
Mobile InFlight
Enhancing in flight services
• Airline crew mobile assistant
• Seat maps and passenger lists
• Passenger profile information
• Flight information and meal
services
• In-flight services and
entertainment
• Cockpit and cabin crew
information

18. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Mobility solutions
Your single source for Mobility
HP Mobility – apply all HP’s strengths to your company
Solving your business challenge with the right technologies and the right people
We build custom apps and app architectures.
We know infrastructure and networking.
We build devices and will be building more.
We have the technology.
We have the people.
HP can replace a dozen small vendors in
building their connected mobility ecosystem
“Think device PLUS complete ecosystem”
ON YOUR DEVICES

19. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thankyou
Gabriele Giacomelli
OneHP Mobility Business Development
gabriele.giacomelli@hp.com