2. A silhouette of someone in the middle of the letter connotes that one of the character is going to be in the middle of something, the main protagonist. A collage of ‘gangsters’ at the top of the poster shows that the film will involve gangsters. They are all wearing hoodies and bandanas symbolisng the gang culture The title ‘Shank’ is colloquial language which is often used by younger people meaning ‘knife’. This also shows the genre of the film being about gangs through the title. The title is in big bold letters which makes the title eye catching. Its also in the color red which symbolises blood and reflects on the genre of the film. The clothes that the characters are wearing in the image reflects on their age i.e. young people wearing hoodies and hats, also is iconographic to gang culture. Image of a large number of people behind shows that the main actors are getting chased by them, they are all wearing hoods and hats which connotes that they are gang members. Bashy is a famous grime artist which young people will know. With him being the main character it reaches out to the target audience of young people.
