Primus Life's purpose is to create an elder-centric ecosystem through passionate people, robust processes, and intuitive technology to deliver bespoke senior care services. They focus on the financial, physical, emotional, and social well-being of seniors, which have often been neglected. Their services include keeping seniors indoors warm, ensuring daily exercise to avoid health issues from lack of activity, managing medication and regular check-ups, and providing aged care both in India and abroad to help seniors enjoy winter.