Micro Pulse: How small touches in social media impact the heartbeat of your brand. This was presented at InnoTech Oklahoma on November 4th, 2009.
Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand. Touchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. This makes every single touch with consumers, no matter how small, a crucial interaction.