An outlook of Digital Marketing and Social Media in the banking and financial industries. Who Am I ? An enthusiastic Digital Marketer learner at one of the Digital Social Media Agency in Jakarta Find me in Linkedin: http://linkd.in/ZYjJQW Twitter : http://bit.ly/13YTcpQ Find Muhammad Azhar " The Designer " Twitter : http://bit.ly/XeQwgK

1. DIGITAL MARKETING IN FINANCIAL
AND BANKING INDUSTRIES
Saturday, March 16, 13

2. Table of
Content
TABLE OF CONTENT
Market Stu Best Practices
mt ime Insights
dy C
ase
Ban k fro
to t ime
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3. THE EVOLUTION OF BANK
1.0 2.0 3.0
Correspondent Transaction Collaborative
Banking Banking Banking
Mid 1970s Late 1990s Mid 2010s
“Automated the telex” “Make it more efficient ” “Banking made simple”
- Long list of correspondents -Created smaller networks -Customers triggers banking
sign of importance -Centralised global service
-About automating the telex transaction -Integrated with client
with large network of banks channel and customer service
provider
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4. Banking is no longer something you
go to but rather something you do
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5. ut
ho )
it g
w in
ng uild
ki b
an k (
b n
o a
D ab
This makes banking is no longer
banking that we used to know
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6. Bank 3.0
Something that they do
mobile, anywhere and
anytime
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7. Saturday, March 16, 13

8. -Customer wanting a
seamless banking
experience
-A non banking
institution can do
MARKET INSIGHTS what a bank do
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9. Its not just the change of the technology that
the banks are facing, but also the shifting
CUSTOMER BEHAVIOR
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10. Saturday, March 16, 13

11. Facebook and twitter
ALONE its just the tips of
the iceberg..
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12. STUDY CASE
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13. IMPACT
OVERVIEW
-AMEX and twitter let you pay with -Good endorsement by the twitter users
and consider as an inovative bank
a hashtag. Which will made AMEX
twitter account a shopping cart -Opening a new streamline of B2B
partnership
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14. OVERVIEW IMPACT
-The bank would like to re-educate the market - A significant growth on the number of
about the financial matters due to the economic fans and an increasing number of
downturn. They do live streaming financial talk engagement due to great amount of
show through facebook discussion during the live streaming show
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15. OVERVIEW IMPACT
-Chase want to generate awareness towards its - A significant growth on the number of
presents in online community by having a fans and the growth of the fans surpass
sweepstakes for those who LIKE their fanpage other banks
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16. OVERVIEW IMPACT
-The enable users to linking their bank account - On 2012, South Africa is the home of 4,7
to facebook profile. The users could buy millionsand 150,000 out of them are FNB
airtime, SMS Bundles or data bundles from fans and most of them are customers
their bank account synced facebook profile
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17. OVERVIEW IMPACT
- Bank of wachovia explain and serve their - This create Wachovia twitter account as a
customers through DM on twitter whose credible channel of sources information
having a hard time with online banking and for the customers
other related financial products
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18. BEST PRACTICE
Social
Networks
Bank 3.0
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19. THANK YOU
Presented by Designed by
@andrewjgunawan @ayieazhars
andrewjasongunawan.com ayiesinaga.deviantart.com
Jakarta Jakarta
Indonesia Indonesia
Saturday, March 16, 13