New media & political participation
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This document discusses how new media and social media can impact political participation. It summarizes a 2010 study that showed a political message to 61 million Facebook users, analyzing the effects on 6.3 million individuals. The study found that online political mobilization can be effective. The document also discusses differences in new media usage across age, gender, class, and the possibility of "echo chambers" where alternative views are underrepresented. It questions whether "clicktivism" constitutes real activism and if politics can be diluted as just one story in a newsfeed, but also notes potential positive impacts of meme culture.
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New media & political participation
- 1. New Media & Political Participation Frank Sale & Malakai Rahmaninof
- 2. Age • “A 61 million person experiment in social influence and political mobilization” • 61,000,000 Facebook users shown a political message in 2010 during midterms • Analysis of 6.3 million individuals through Facebook • ONLINE POLITICAL MOBILIZATION WORKS
- 3. Technological Digital Divide (Is there really one?) • YPP Study finds young people across racial and ethnic groups are connected online • Challenging perceptions • VICE/BUZZFEED – help participation • Importance of New Media Age 18-24 43% 25-34 54% 35-44 64% 45-54 72% 55-64 77% 65+ 78%
- 4. Gender • 60-70% of newspaper readers are male • 58-62% of social media users are female However • Only 17 women among the top 100 influential twitter users
- 5. Class • Sauti Mtaani (Voice in the Hood) • Allows people in Kenya to communicate with their elected representative free of charge
- 6. Political Echo Chambers • Online communities and forums where alternative views are underrepresented • ‘Britain First’
- 7. Types of Participation • Clicktivism: is it really activism? • Dilution of politics as just one more story on a newsfeed However • Meme culture • https://www.youtube.com/watch?v=BsAeT7n h5vE
Editor's Notes
- 60-70% of newspaper readers are male, whereas 58-62% of social media users are female suggesting that social media may remedy gender inequalities in political information access. However, despite making up the majority of twitter users females are not necessarily the most influential. ONS ranked just 17 women among the top 100 influential twitter users, with just 1 in the top 10.
- Digital divide not as prominent in the UK.
- Clicktivism is to activism as McDonalds is to a slow-cooked meal. Formerly and would-be socially engaged individuals who trusted digital organisations are coming away believing in the impotence of all forms of activism.