1. 11,790
Visits
Highlights
The 2015 WTTC Global Summit, back in Europe
for the first time in seven years, took full advantage
of its location to look at global issues of disruption
and reinvention with a European lens.
From the impact of financial recession and
economic austerity—radically changing the way
people use and book travel­—to the heightened
need for security and safety practices brought
about by natural and civil disasters, the Summit
reflected on how companies and destinations
deal with these changes, and then go on to
reinvent their products and ways of working, to
emerge stronger and more resilient to meet future
challenges head on. Sessions and discussions
made it clear that realising these opportunities will
require far greater levels of connectivity, openness
and leadership in the years to come.
HM Felipe VI
King of Spain
Taleb Rifai
World Tourism Org.
(UNWTO),
Secretary General
Gary Vaynerchuck
VaynerMedia,
Co-Founder
Jose Manuel Barroso
European Commission,
President (2004-2014)
Ana Botin
Banco Santander,
Executive Chairman
Survey Respondents Think That
Some Quotes from the Post-Summit Survey
Attendee BreakdownAttendees
0 200 400 600 800 1000
44 Sponsors and Media Partners
60+ Speakers
1000+ Attendees
EVP
Chairman,
Vice Chairman,
Founder
Director,
Vice-President
CEO, MD,
President
Board Director, other
C-Suite
46%
29%
14%
8%
3%
Public
sector
19%
14%67%
Media
Private
sector
The WTTC Global Summit is the most important event for
Travel & Tourism in the year. 78%
Importance of Summit for business networking
Meetings at the Summit will lead to future business
opportunities. 85%
Destination Perception Post Summit
83% are more likely to visit Madrid on a leisure trip
81% would consider doing business in Madrid
I met with 15 with people that I would normally have
to travel great distances to see.
Exchange of ideas of specific opportunities or
topics, possible partnerships, ideas around digital
discussion and some of the key note speakers worth
exploring further.
I met very high calibre business people that have
access to lots of big data.
Opening of new air line route.
People I met during the Summit have already
got in touch with me in order to analyse future
business opportunities.
From 13 April Until 19 April
From 15 April
From January
The Summit was excellent, especially in terms of enjoyment and value for time.
Why Delegates Attended the Summit
• Hear from high level speakers
• Networking opportunities
• Overall Programme Content
• Government engagement
Global Marketing Reach
Global Media Coverage
Spanish Media Coverage
Live Stream Views
Mentions
Online Impressions
Print Impressions
Radio Impressions
TV Impressions
Mobile App
Impressions
Publicity Value
12,487
1,402
246,441,000
26,711,000
2,559,000
14,263,000
2,551,787,972
US$861,701
0 10000 20000 30000 40000 50000 60000
Page Views
Unique Visitors
to 16 April
to April
19,7M
Impressions
4,6M
Reach
2,689
Tweets
19,7M
Impressions
4,6M
Reach
2,689
Tweets
INSIGHTS FROM
Private Sector By Senior Positions Public-Private Sector Representation