1. Who would be the audience for your
media product?
BY : Francesca Tutty
EVALUATION Q: 4

2. TO DETERMINE WHO
WOULD BE OUR TARGET
AUDIENCE WE CLOSELY
EXAMINED THE
PROPERTIES OF OUR
THRILLER OPENING AND
WHICH WOULD APPEAL TO
WHAT KIND OF PERSON.

3. WE FIGURED THAT OUR THRILLER
WOULD APPEAL MOSTLY TO AN
ADOLESCENT AND YOUNG ADULT
AUDIENCE AND BECAUSE OF THE
SUPERNATURAL AND HORROR
ELEMENT WE HAVE RATED OUR
THRILLER A CERTIFICATE RATING OF
15

4. GENDER
When deciding which gender our thriller
‘Room 21’ would appeal to we believe that
it would target both females and males.
As males would enjoy our opening as it
have three female protagonists and the
females may be able to relate to the girls
on the screen.

5. AGE
The age of our audience we believe would
be for teenagers and young adults as this
is the answer we received when we asked
people who they believed would watch
horror thrillers. We also know that
watching this type of film can be a social
event as we have gone to watch films
similar to ‘Room 21’ with our own friends.

6. CLASS
We agreed that these classes would prefer our own
thriller:
E – People at the lowest income
D – Working class
C2 – Skilled working class
C1 – Lower middle class
As the surroundings within the thriller would be
relatable to the audience, also the way the characters act
as they are working class.

7. LOCATION
Our final location for our thriller
would be national being people within
Britain and more specifically England.
As they will notice the similarities in
their own lives to the three main
protagonists. This would make the
thriller seem more realistic.

8. HOBBIES AND
INTERESTS
• People who have an interest in the
horror, thriller and even Sci-Fi genres
will prefer the supernatural element and
the unknown danger.
• People who favour spending time with
their friends and going to the cinema as
our film can be a social event.