The Wellness Institute of Greater Buffalo aims to promote community health through social media. Its goals are to improve reputation, connect with the community, and promote events and healthy living. The social media plan outlines tactics for Facebook, Instagram, and Twitter. Facebook tactics include sharing local articles and event photos/invites, with prime posting times of 8-10am and 5-8pm. Instagram focuses on high-quality photos from events using hashtags. Twitter emphasizes retweeting relevant groups and adding photos to tweets. A weekly posting calendar is also provided.

1. Wellness Institute Social Media Rough Plan:
Strategy: The current goal of the Wellness Institute of Greater Buffalo is to promote
and maintain a healthy community by informing the community of the different
positive environmental, social, human and economic aspects. Through an active
social media presence, these goals can be achieved by raising awareness, enhancing
reputation and increased event participation.
Goals:
 Reputation/Visibility
o To improve and enhance reputation and visibility of the Wellness
Institute of Greater Buffalo (WIGB).
 Relationship
o Create a more active social media presence to help improve the
connection with the Buffalo community.
 Task:
o Utilize social media to promote events and community involvement.
o Utilize social media to inform the Buffalo community on how to live a
healthy lifestyle.
o Utilize social media to increase awareness on local environmental
issues.
o Utilize social media to
Tactics:
Facebook:
 Share current and relevant articles about wellness, social, economic and
environmental issues
 Share articles from local sources such as: Artvoice, Buffalo Rising, Buffalo
News, WGRZ etc.
 Create pages for every event and promote them through Facebook
invitations and shares
 Promote local community events such as; local running events, farmer’s
markets, Canalside activities, sports events
 Follow and utilize different trends to maintain relevance
 Capture and post photos from each WIGB event
 Use giveaways to gather more followers and increase engagement. Example:
“Share this post and tag 3 people for a chance to win fitness classes/water
bottles, gift certificates.” Involve local businesses and restaurants.
 Prime times for posting- 8-10 AM, 5-8 PM
 Keep active in Winter- share articles from news/pop culture website sources,
promote Canalside and Ski resorts, In-house exercise strategies, free skates,
promote Buffalo Sabres, healthy diets, “ways to beat winter blues”

2.  Spring/Summer strategies- Take and post pictures at all events, Earth day
posts, Community environment events, economics, tree planting, urban
gardening, new upcoming restaurants, composting, grocery shopping, start
your own neighborhood cleanup, share from non-profits, entrepreneurship,
West Side Bizarre
 Proofread and condense statuses, try to attach picture or graphic
Instagram:
 Capture high-quality photos at each event and promote Buffalo photos and
events
 Source photos by “tagging” the original account who posted them
 Prime times for posting- 8-10 AM, 5-8 PM
 Update weekly, or more if you have important content or an event to
promote
 Use hashtags such as “#Buffalove”, “WellnessWednesday”, and anything
relevant to the content. Try to limit it to 5 hashtags maximum.
 Use location tags when at a notable place
 Use giveaways to gather more followers and increase engagement. Example:
“Share this post and tag 3 people for a chance to win fitness classes/water
bottles, gift certificates.” Involve local businesses and restaurants.
Twitter:
 Continue to utilize Twitter by tweeting relevant content such as; health and
wellness articles, event information
 Retweet important information from accounts such as the National Wellness
Institute, City of Buffalo, Health magazines, NY Times, National news outlets
 Post photos for more engaging tweets and utilize hashtags
Weekly Facebook Calendar:
Monday: Environment, Wellness
Tuesday: Economic
Wednesday: Environment, Social
Thursday: Wellness
Friday: Social, Wellness
Saturday: Social, Wellness
Sunday: Off-Day