1) The document provides step-by-step instructions for setting up a referral program using the Flyy platform. It outlines picking rewards, prompting users, and publishing a campaign. 2) Key steps include selecting cash or virtual rewards, creating user segments, defining referral events, setting a campaign budget and rules, and adding optional variants. 3) Campaign performance can be tracked through referral program reports on the Flyy dashboard.

1. How to Setup a Referral
Program!

2. I’m going to keep creating a referral program within Flyy, simple. All you have to do is
follow the 3Ps -
Pick
Let’s go further......
Prompt
Publish.

3. 1. Pick What to Reward

4. What makes users refer in the first place? Rewards! So let’s first understand how you can set
up rewards under the Flyy dashboard.
Step 1:
Log in to your Flyy
account and select the
‘Acquisition’ module on
top. After this, go to the
‘Currency’ option under
‘Settings’.

5. There are two ways you can set up rewards.
Cash rewards: In this case, you can select the
minimum amount you’d want a user to redeem.
Virtual currency: For this, you can either pick a
predefined virtual currency or choose your own,
followed by defining a value.

6. Step 2: How would your user redeem rewards? This is where ‘Vouchers’ and ‘Gift Cards’
come into play. Your users can redeem rewards via Vouchers/Gift Cards of various partner
brands.
To enable this, simply pick the gift card
you’d like to be displayed for your users
along with face value.
Great! Your rewards are now in place. But
wait, which users will you be rewarding,
and based on what action? Let’s set that
up, shall we?

7. 2. Prompt Users

8. Step 1: Which users do you want to run your referral program for? For this, go to ‘Segments’
under ‘Settings’ and click on ‘Create Segment’.
Choose a segment label and upload
a segment list based on the sample
file. This will contain External User
IDs which be alphanumeric, phone
numbers, email IDs, or anything
identifiable.
Step 2: In order to prompt users to
take an action, you need to create an
event. For this, go to ‘Events’ under
‘Settings’.

9. Next, you can either select a predefined event or create your own custom event by clicking
on the ‘Plus’ button at the bottom. This will ask you to input ‘Event Name’ and ‘Event Key’
which can be as per the action you want a user to take.
Post creation, you’ll see your newly
created event in the ‘Event List’
which will show as connected once
SDK is integrated and API triggers
have been set up.
Now comes the most interesting
part, setting up a campaign that trust
me, is as easy as setting up a
Facebook Ads campaign.

10. 3. Publish a Campaign

11. Once your reward, user segment, and event(s) are in place, you can create a gamified
challenge for your users.
Step 1: Under the ‘Refer and Earn’ section, go to ‘Create Campaign’. Herein, you’ve to select
the offer type as ‘Invite & Earn’.
Post this, you can choose the reward
type as either ‘Cash’ or ‘Virtual
Currency’. Let’s consider virtual
currency for the sake of your
understanding.
Next, select the event(s) to reward
and if you want to reward the referee
as well which we highly recommend
given the social risk factor.

12. Step 2: Once the offer, event, and reward types are defined, set a budget for your
campaign. Then you can define the ‘Reward Range’ for both referrer and referee as well as
set the ‘Average Reward’
This will set a reward
distribution probability
in such a way that the
average value is
maintained.

13. Step 3: You can let your creative
juices flow during this step. All you’ve
to do is pick a title, description and
details as per your refer and earn use
case, reward and event.
The same will reflect on your refer
and earn offer page.

14. Step 4: After this, it’s all easy peasy!
Upload a banner for your referral
program, pick a start and end date
and add the user segment you
created at the start.
In case you’d like to exclude any
users, you can do that too.

15. Step 5: Next, don’t forget to set rules for the maximum
number of scratch cards you want to generate for a user in
a day and lifetime.
Alongside, you can also set up refer and earn reminder
notifications and then click on ‘Save’.
We’re almost ready to launch but there’s one thing. Did I
tell you that you can add conditions to your referral
program?
Say you want to reward a user only when the first
transaction value is above ₹500. Then you can do the same
using ‘Referral Variants’.

16. Creating Variants

17. To set up variants, go to “Create Variants’ under the ‘Refer and Earn’ section.
Enter a variant name, and select the campaign and event. After this, add a condition
you want to put on the event value.
Based on this value, you can customize the reward range for both the referrer and
the referee.
Any transaction value outside the ₹100 - ₹500 range will reward the referrer and
referee based on the range mentioned during campaigning creation.

18. That’s it, there you it! Your
finely crafted referral
program. But how would it
look though in your
product post-launch? Take
a look.
Note: You can customize
your referral message
under the ‘App Links and
Share Text’ section of
‘Connect SDK’.

19. Put Your Referral
Program in Action

20. Step 1: Log in to the demo APK
provided by Flyy using your name
and phone number. Once your
referral campaign is LIVE, you will
be automatically directed to an
offers page.
Step 2: Upon clicking on the
‘Refer and Earn’ banner, you
will be redirected to the ‘Invite
and Earn’ page with all your
offer details and shareable
links.

21. Step 3: Rewards earned
can be checked by clicking
on ‘Rewards’. The ‘Wallets’
section under this will
reflect total earnings and
the same can be redeemed
under the ‘Gift Cards’
section by clicking on
‘Redeem’.

22. Campaign Reporting

23. Lastly, all your efforts flow into one tunnel - results. You can check the number of referrers,
referrals, reward value earned, type, cards scratched, redemptions made, events
performed, etc, all under one umbrella, ‘Reports’.

24. There you have it, your comprehensive guide on how to set up a referral program and boost
customer acquisition. Want to learn more from one of our Flyers?
Book a demo today.