Gamification tools like Flyy have helped brands like Pharmarack, Medisage etc solve exact such problems by helping build comprehensive campaigns. Would you like to fly to our product and learn more? Then go ahead and turn your healthcare app into a gamified one with Flyy. More Info : https://bit.ly/3YMVQOs

1. 3 Healthcare Gamification
Strategies to Increase Customer
Engagement

2. The day before my appointment!*
Ding! You have an appointment at Impala Dental Care tomorrow at 2:30 PM.
Me* “Great, I’m going to be there right on time!”
Few hours before my appointment!*
Your dental appointment is today at 2:30 PM.
Me* “Duh, I know! I’ll make it.”
The phone rings at the time of my appointment”
Me* Zzzzz

3. Was I someone who can’t keep up with appointments? Nope, not really. Be it catching a
flight, or reaching a place, I’m right on time actually. Then what happened here?
All right here’s the truth. When it comes to a doctor’s appointment, a tiny-teeny part of me
wants to avoid it. There, I said it!
There have also been times when I’ve missed my medication and delayed seeing a doctor.
Am I proud of it? No! Am I the only one who does it? Let’s find out.
That’s how I recently missed my dentist appointment. Was I happy about it? Of course not
as I’d been dealing with a toothache for weeks! So how did I miss it?

4. If there was prize money for every time we procrastinated or avoided a health commitment,
trust me we’d be rich.
Look at what I did, for example. I missed my dentist appointment and thought, “I can go
tomorrow.”
Now would I have done this if I were to go to a movie? Probably not and that’s because most
people don’t like to experience certain fears.
As per Psychologists, only 3% of the population has a fear of doctors — the majority feel anxious
due to the fear of the unknown.
Something similar happens when it comes to Smoking Cessation. Smokers procrastinate
quitting due to a lack of motivation and fear of withdrawal symptoms such as brain irritability.
Do you know why I’m talking about these two fears in particular? Because they were the ones I
saw the most while working in the healthcare domain.
That’s not all, they also helped me realize why healthcare brands find it challenging to engage
customers.
I’ll Start From Tomorrow!

5. Will you be coming for your appointment today?” I asked one of the students who’d booked a
counseling session on campus with a Psychologist.
Due to a bandwidth crunch, some of us had jumped in to help a colleague with appointment
reminder calls and mine turned out to be a no-show.
As a mental health startup, we were quite used to no-shows given the attached stigma but it
was the second time I understood that engaging customers for health and wellness, is no
cakewalk.
Upon asking participants of a smoking cessation campaign about the progress made, most
Still smoked the same number of cigarettes
Didn’t follow through on coach-assigned tasks we sent via email
The same happened during a wellness bucket and sleep improvement campaign where
participants wouldn’t fill their weekly activity and daily sleep trackers, respectively.
Result? A worried marketing team left wondering, “Where did we go wrong?”.
No-Shows and Low Participation!

6. Customer Engagement in Healthcare
Our campaign’s messaging was so catchy that we got a
good number of registrations
We used various channels to communicate and remind
We were targeting the right people
We were doing pretty much what it takes to get good results
1.
2.
3.
So what were we missing?

7. No-Shows and Low Participation!
A marketing campaign that doesn’t motivate customers to engage with it themselves is like
hitting an arrow in the dark.
And it’s not me who’s saying it. Stats suggest that just about 2% of the users actively engage
with their Health apps.
Why? Oh, come on, you know it! Let’s look at it this way. How often it is that we stick to a
healthy lifestyle? A 2019 study revealed that 64% of Indians don’t exercise.
Now I know that when the pandemic turned the tables, many understood the importance of
preventive wellness but let’s be honest, it’s not easy.
I’ve tried many apps for workouts, yoga, and meditation but I just couldn’t get into a habit of
sticking to them.
This is because research says that it actually takes an average of 66 days to form a habit and
neither did I have the motivation nor did the apps offer any.

8. No-Shows and Low Participation!
So every time these apps sent me notifications, I
felt like I was Chandler from F.R.I.E.N.D.S show
with these apps constantly hounding me like
Monika.
Fast forward to 2022, there did come an app in
my life that changed this and that was Impact - a
health, fitness, and charity app. How? Because
they were able to crack -

9. Gamification for Health and Well-Being!
With its awesome game-like elements such as turn-steps-into-charity-money, daily streaks,
badges, and leaderboard, Impact was able to hook me as a customer.
So much that I’ve even written an article about it here but my zeal to learn more about
gamification in healthcare didn’t end with it.
Hence, I continued my search and came across mySugr - a diabetes management app that
rewards patients for actions like meal entry and taming a diabetes monster.
Now, this was something. Take a look at 3 gamification examples for health and wellness.

10. 1. mySugr
- A Gamified Diabetes Management Health App

11. Based in Austria, this Diabetes Tracker Log app turns diabetes
into a monster and lets diabetics tame it by monitoring and
treating their condition.
With this, diabetics can log important therapy data such as
blood sugar, meals, activity, insulin, etc. But what motivates
them to do so?
Along with the app’s great features and user convenience, it is
their gamification - an encouraging little monster that motivates
users every step of their diabetes journey.

12. Story Behind mySugr Gamification
The diabetes monster added to give a face to the "invisible" chronic condition - diabetes
Someone diabetics want to yell at, but have as an ally provided they take care of it
Personally, I loved the diabetes monster idea and wanted to learn further. Upon searching, it was
quite interesting to note that
1.
2.
Additionally, the app turns the otherwise exhausting and time-consuming task of collecting and
managing diabetes data into points rewards.
As users make progress, a blue circle around their diabetes monster starts to reach 50 points
upon reaching this, they can tame the monster and take pride in looking after their diabetes daily.

13. 2. Pokémon GO
-Gamification of Wellness

14. For starters, the app was able to tap our inner child as it was built
around nostalgic Pokémons.
The app got immersive storytelling right. It turned the reality around
players into Pokémon Fantasy enabling them to lead and live their
own stories.
It brought together technology and health. All players had to do was
walk to find creatures and hatch eggs. Reward? Fitness!
With over 45 million active users, Pokémon GO become a huge craze in
2016. Why? Let’s find out.
1.
2.
3.
Jawbone, a wearable fitness tracker company found that users who
integrated the Pokémon GO app saw a 60% increase in daily steps log
with 43% of users mentioning losing an average of 3.2 pounds per day.

15. 3. Mango Health
- Medication Gamification

16. I’ve seen people miss
taking medication on
time, including myself.
The Mango Health app
solves this by
rewarding users for
medication adherence
via reminder alerts.
Here’s how -
1. A user enters
medication details
2. Sets reminders

17. 3. Review the medication
with other consumables
the user is taking
4. Earns points for taking
medication on schedule
5. Either redeem points
for gift cards or donate
them to charity
organizations
So cool, right? Well, that’s exactly why the Mango Health app became one of the runners-
up for the Useful Apps Club 2016.

18. But...
Gamification is not
Enough!

19. Our execution had frictions. We couldn’t bind all the steps together.
Communications weren’t personalized. If we got 10 responses, we’d send manual
reminders to fill out daily sleep trackers
We couldn’t create user segments to nudge those with low sleep scores with healthy
sleep habit tips
We even gave certificates to the top 3 winners and then guess what happened - the
engagement was still low.
Know why? Because
1.
2.
3.
And gamification tools like Flyy have helped brands like Pharmarack, Medisage, etc
solve exact such problems by helping build comprehensive campaigns.

20. Would you like to fly to our product and learn more? Then go ahead and turn your
healthcare app into a gamified one with Flyy.!
Book a demo today.