Constantly adapting to meet the changing demands of our customers Heyn Handling Solutions has long been recognised as a high quality, professional, and innovative company since 1823. Heyn's online presence was a combination of four different sales models supported by multiple domains. The challenge was to combine these elements and deliver an overall, easy to use, ecommerce website that would increase sales online and provide a modern web experience, across a broad range of products, for all of their customers.
1. Measurable Results
INCREASE IN
ORDERS
+11%
INCREASE IN
ONLINE REVENUE
+22%
Constantly adapting to meet the changing demands of our customers Heyn
Handling Solutions has long been recognised as a high quality, professional, and
innovative company since 1823. Heyn's online presence was a combination of four
different sales models supported by multiple domains. The challenge was to
combine these elements and deliver an overall, easy to use, ecommerce website
that would increase sales online and provide a modern web experience, across a
broad range of products, for all of their customers.
Brief
Client
Heyn Handling Solutions UI and UX Design
Responsive Web Design
Database Design
Kentico CMS Integration
Payment Gateway Integration
eCommerce Development
Responsive Checkout Process
Multi-Site Environment (UK &
Ireland Version)
Multiple Currencies
Reports and Statistics
Technology Used
Client Testimonial
Heyn has been working with Flint for a number of years, the advice and support that they
provide are second to none and they understand the requirements of our business and our
commitment to providing our customers with simple, easy to use online services in order to
remain ahead of the competition. The team are at all times professional, yet personable and
have helped solve issues and handle requests that are at times last minute. Flint Studios have
provided us with a visually pleasing, fully functional ecommerce platform that is designed to
grow our online offering across the UK & Ireland. We have seen satisfying growth since the
platform launched six months ago which is a credit to the design, functionality, service and
attention to detail that Flint provides. These things combined make them an excellent partner
to our business.
Kim Moore - Digital Marketing Executive, Heyn Handling Solutions
+44 028 9045 5554 info@flintstudios.co.uk flintstudios.co.uk
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eCommerce Development
Solution
This development solution offers a flexible, feature-rich
eCommerce environment that addresses a wide range of
business needs with mobile device support. The introduction
of product purchase variables in the CMS means Heyn can
manage orders, create new products from scratch and review
any of the core forms or e-commerce functions available on
the website.
Kentico CMS Integration
The content managed (CMS) was developed in asp.NET using
the Kentico eCommerce platform with rich customisable
features. Kentico is a powerful and easy to use CMS
particularly suited to web projects that anticipate further
development. We were able to configure the out of the box
functionality to support complex order processing and custom
reporting. The Kentico tracking facility is particularly suited to
sales measurement for lead generation that can be tailored to
the customer's needs. This unique combination of features
and benefits made Kentico was the ideal solution for this
project.
User Experience Design
To ensure a modern web experience for customers the site
was designed with user experience in mind, on a responsive
framework, to support the vast bulk of devices. The engaging
product slider is an powerful way to draw visitors to products
pages on the website. The drop down mage menu Perfect for
sites with a large number of pages or products, a mega menu
improves navigation and usability. The call-to-action is an
invitation for the user to respond. The website has compelling
calls-to-actions to guide the user towards task completion.
Multi Region. Centrally
controlled.
We developed Heyn’s website site centrally controlled while
being projected out over two locations, with prices and text
specifically tailored to that county.