1)Deliver Your Pitch in
Less than 30 Seconds
By best selling author Rick Frishman. Before attempting to get press for your
business, the very first thing you must do is to master your pitch. Can you
explain your brand and why it’s better than the competition in less than 30
seconds? Practice and perfect your sound-bite.
2)14 Free Resources for
Building a Media List
By Jeremy Porter. After you have the
perfect pitch, begin work on your
By Christine Kent. Finding names is one thing, but knowing how to
approach a journalist with your pitch is another. This article helps you
figure out how to build relationships, one e-mail at a time.
3)How to Befriend
on Social Media
By Alfred Cox. Social Media is a great way to communicate with
journalists. Some think Twitter is even better than e-mail. Use a tool
like FollowerWonk to search Twitter bios for journalists who may be
interested in your industry.
Help A Reporter Out (also known as HARO) connects journalists with
sources who can provide stories of interest. HARO sends out an email
with media opportunities 3 times a day. Over 30,000 reporters and
bloggers belong to this extremely popular service, which makes it an
incredibly resourceful network.
ProfNet is similar to HARO, but it is not free. The benefits of joining
ProfNet is the high caliber of journalists who use the service, including
those who write for the Boston Globe, Forbes Magazine, and
Entrepreneur Press. ProfNet also offers a free service, ProfNet Connect,
that allows you to network online.
By Janine Popick. Earning an award from a standard bearer in your
industry will attract positive press. Leveraging that award to generate
even more press for yourself is what will make you a super star. Follow
Part 1 and Part 2 by Carro Ford on how to squeeze every last drop of
promotion out of your winning.
By Dharmesh Shah. Avoid lengthy pitches. Journalists receive a huge
amount of daily email and mostly scan. Make your sentences punchy
By Agota Bialobzeskyte. E-books are an excellent way to circulate your
brand through the power of social media. Because e-books can be
produced cheaply, they are offered at a lower cost (or free of charge).
Writing an e-book automatically elevates your status to expert, which is what
you want when you promote yourself on services like HARO or ProfNet.
10)Start a Blog About
Be a resource for your industry and press will come to you.
11) Write a
Writing a white paper elevates your brand to expert status, and has the
opportunity to drive links back to you. This article provides good
information on how to write a compelling, in-depth white paper.
12)Speak at a
Speaking in front of a network of your peers or those who you’d like to
influence is a great way to get your name in the press. Search for local
conferences in your area that may host your company’s target
By David Waring. Press releases are a necessary evil. Though often
ignored, you never know who will pay attention to it, and decide to contact
you because of the interesting write-up. So, write a killer press release that
will be impossible to ignore.
14)5 Ways to Use Pinterest to
Boost Your Press Release
By Carrie Morgan. With over 70 million users, Pinterest is one of the
most popular social tools ever created. And it’s free. So, use it for your
benefit. The best way to get maximum results from your press releases
is through Pinterest, as outlined in this article.
Radio talk shows and podcasts are always looking for guests. Sign
up with this service to evangelize your brand to a new market.
By Brian Dean. Guest blogging on industry-relevant blogs can increase
awareness of your brand. This incredibly in-depth article by Brian
Dean gives you all the steps you need to guest blog for publicity.
Sometimes, the best buzz takes place offline. Meet up with local
Tweeters who share similar goals.
22)Host an Event
By Jessica Stillman. Invite the press to your event. It may be easier for
you to make connections and network at an event you host. Be sure to
follow up to keep the connection alive.
A fantastic way to introduce your business is through
sponsoring a local charity, especially for a fundraising event.
24)Write an Op-Ed in Your
By Trish Hall. All local newspapers offer an Op-Ed
section. Use this as a chance to indicate your brand
authority. Don’t be shy about voicing your opinion.
Although it may be polarizing, controversy often
attracts more attention than diplomacy.
25)Attend Local Chamber
of Commerce Events
Local press often attend chamber of commerce events. Be ready
with your business card and your succinct pitch.
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