Why Up2Party over any other tool? What we solve and how? Market opportunity? Market barriers creation.

1. Organize – control – plan e Marry!

2. Gone! #MyWedding
• Difficulties/Needs to get married
• Web sites, Tools, available apps
– iCasei, Casamentos, Zankyou, the knot, ...
• Wedding planner – gets 10% of total spent
• Market
– 20Bi billing 2014 ( 25%)
– Potencial 1.9M weddings in 2015

3. Why Up2Party?!
• Proposal
– Mobile solution for organization and better
control
– Target audience: Class B and C
• Purpose
– Bring benefits, right tools, centralization of
contents and people integration
• Best organization experience
• Vision, Top-of-mind app for parties

4. Business Model
• Monetize throught the wedding planning cycle.
• Add-value funcionalities, full-filling user demands
(based on actual brides/grooms surveys)
– Change lay-out focus to “To-Do”
– To-Do list (Our specialty, best experience)
– Supplier registration system $ (self-service for
products/services registration)
– Market place $: impulsive products, payment
options
– Gift list $
$ = monetizing areas
0% 100%

5. • Stress, emotional side, knowledge, time and
expenses
• Content, tools/funcionalities

6. • Social network photos download $
• Gamefication benefits $
• Travel/hotel packages $
• Plataform customization $ (app and website)
$ = monetizing areas
0% 100%Business Model
Next developments

7. Investiment
• Round of US$ 75,000.00 for 15% equity
• Used for:
– App improvement (programming)
– Lawyer expenses
– Team
– Operation
• Operational by June 2015
0% 100%

8. 0
20000
40000
60000
80000
100000
120000
Users/Month
170K Active User/Year
60K Active User/Year
25K Active User/Year
User growth 0% 100%
Lay-out
To-do
Supplier
Gift list
Market
Place

9. Road Map
• Improvements
• Operation
• Income start
2015 2016 2017 2019
• Consolidation
• Expantion to
enforce market
barrier
• Platform base growth
• Web Site
• Market expansion to
debutant, bodas and
children party
0% 100%

10. Supporters
• Virtvs Group
• FbStart.com
• Founders Institute
0% 100%

11. Congrats, be happy!
www.up2party.com
0% 100%
I do!