FEDCO's SHG initiative SEFALI (Society’s Empowerment for Assuring Livelihood). A PPT on growth and progress.

1. Journey So Far…with
(Society’s Empowerment For Assuring Livelihood)

2. Comparison of Baseline Information
Total Geographical area
3890 Sq. Kilometres (including
about 310 Sq KM of Ranpur
block)
Blocks 8 Nos.
Gram Panchayats 159 Nos.
Total Consumers
FY-2012-13 FY-2015-16
1,37,049 1,58,414
Total No. of SHGs in FY
2012-13
159 SHGs (covering 159 GPs)
Total No. of SHGs in FY-
2015-16
139 SHGs (covering 159 GPs)
Nayagarh is the only
District where Women
Self Help Groups are
actively engage in MBC
activities.
Nayagarh Electrical Division.. in a Nutshell

3. Nayagarh Electrical Division…..WSHGs
The WSHGs cover a total of 1.5 Lakhs consumers in MBC activities
WSHGs - Women Self Help Groups

4. How We started…..
1. Team Formation
2. Rapport Building
Exercises
3. Bonding with the SHGs
4. Strengthening Capacity

5. Drivers……
A Specialized team with vast experience in the development sector was formed to
manage the SHGs
Dr. Debi Prasad Rath (Chief
Operation Officer)- 20 years
Experience in Environment Sector
(on several community based
issues)
Subhasmita Mishra (Deputy Manager) –
12 years Experience in Social Sector
Educational Sector ( with Children Slum
communities, Differently abled persons,
Third Genders and People Living with
HIV/AIDS, Drug Users)
Dilip Kumar Das (SHG Manager)-18 years
Experience in Educational Sector
Livelihood Urban Development
Promotion of SHG and Federations
(worked with tribal and urban women, slum
communities covering 25 districts in Odisha)
Sisira Kumar Samantaray (Asst. SHG
Manager) with 18 years
Experience in Social Development
Energy Awareness Waste Management
Plantation and Biodiversity Livelihood
Generation (with rural and tribal women
and community members).
Jnanindra Kumar Swain (Asst. SHG Manager) has 5 years
Experience in
-Social Development
-Awareness Generation
-Disaster Management
(Worked with children, women, adolescent girls and boys and females of
reproductive age group in slums)

6. Rapport Building Exercises
The SHG Managing team started building rapport
by meeting the SHGs individually as well as in
groups. 34 meetings were organised in all the 16
Sections of the Nayagarh Electrical Division before
signing of the 1st agreement.

7. Bonding with the SHGs
FEDCO signed up
Agreement with
142 SHGs in FY-
2013-14
In FY-2014-15,
139 SHGs signed
up Agreement
In FY-2015-16,
139 SHGs signed
up Agreement
151 SHG signed up
Agreement with CESU
in FY-2012-13
CESU handed over a list of 159 SHGs to FEDCO in 2013, where
4 SHGs had voluntarily withdrawn, 17 had been cancelled for
misuse of collection money/MR tampering.
During FEDCO’s Reign in FY-2013-2016,
• 5 SHGs had been temporarily suspended on
disciplinary ground and re-engaged later.
• 2 SHGs were terminated on disciplinary ground
• 3 New SHGs were engaged.
• 4 SHGs voluntarily withdrew because of personal
problems

8. Incentive Schemes before and after FEDCO’s
intercession
FY-2012-
13 (CESU)
FY- 2013-14 FY- 2014-15 FY- 2015-16 & 2016-17
Billing
Rs. 3/- per meter
reading
Rs. 3/- per meter
reading
Rs. 3/- per meter reading Rs. 3/- per meter reading
Rs.5/- per extra Bill generated above
the Base Line Billing Target
(BLBT).
Rs.5/- per extra Bill generated on the Base Line Billing Target.
Additional incentive of Rs.2/- per bill, for billing New Service Connections
(NSCs) released in same month (only for the first bill).
Collection
6% on Total
Collection
6% on Total
Collection
6% on Total Collection 6% on Total Collection
Extra 2% over Base Line Collection
Target (BLCT)
Additional 2%incentive on achieving collection efficiency greater than
100%.
Additional 1% incentive on net current collection from 80-100% of the
current billed amount
6,785
9,774
12,129
14,000
0
3,500
7,000
10,500
14,000
17,500
Avg. Income in INR per SHG per Month
FY-2012-13
(CESU)
FY- 2013-14 FY- 2014-15 FY- 2015-16
Peak Income
reached to INR 45000 for
SHG per Month

9. INCOME STATUS OF SHGs in FY 2015-16
52
60
19
6
2
0
15
30
45
60
75
0-10K 10K-20K 20K-30K 30K-40K > 40K
NumberofSHGs
Avg. Income of SHG per Month in INR

10. Impact of Incentive Parameters
Base Line Billing Target (BLBT)
– Reset after every six months.
– During 2015-16, 7500 additional bills generated,
Incentive amount Rs.37000
New Service Connection
– 4800 new connections added in Master data,
Incentive amount Rs.25000
Base Line Collection Target (BLCT)
– 83% SHGs in Q1, 92% each in Q2 & Q3 achieved
Collection Efficiency above 80%

11. Performance comparison Between FY-2013 &
2016
Parameter
FY-
2012-13
FY-
2013-14
FY-
2014-15
FY –
2015-16
Billing
Coverage 72% 76% 86% 93%
Collection
Coverage 59% 65% 74% 81%
Billing
Efficiency 55% 62% 64% 70%
Collection
Efficiency 88% 75% 98% 101%
AT & C Loss 58.8% 53% 39% 32%
SHG Income
in Lakhs
128.3 168.7 207 219*

12. Strengthening Capacity
Skill Building
Capacity Building
Motivational Initiatives
Continuous monitoring and hand holding support

13. Understanding the Agreement
Understanding Billing
List of Consumers in their area
Help to track Unbilled and Unpaid
consumers
SBM training
IR port Billing
Skill Building Exercises

14. Capacity building on Soft skills
Group Strengthening &
Conflict resolution
Equal benefit sharing mechanism
Facilitation of PAN Card & opening up
accounts in Core Banks
How to prepare invoice and keep accounts
42
84
132
124
0
35
70
105
140
Number of SHGs
with PanCards
Number of SHGs with
Core Bank Accounts
FY 2012-13 FY 2015-16
Saved Rs. 2
Laks from
TDS
Deduction
Resulted in
hassle free
transfer of
incentive

15. Motivational Initiatives
Better performance based incentive scheme
Extra Allowance for SHGs working in low
consumer density areas
CUG SIM card for better connectivity
Provision of Bags, Torches & Umbrellas
every year
Rewards & Recognition of star performers

16. Monitoring and Handholding Support
Through Monitoring of Daily Progress and Regular Monthly Review Meetings

17. Key Learnings
Issues Learnings
SHGs being blamed of charging consumers
with high bills as they did not have idea on
calculation of bills
Consumers , in groups and individually,
when met and explained of calculation of
bills, served the purpose.
Failure of SHGs in convincing consumers
about free connections and payment of
consumptions under the Govt.schemes
Consumers when approached and were
made clear about the Govt. schemes and
convinced them to pay regularly.
Dealing with disputed consumers was
difficult for SHGs. Consumers were not
paying pertaining to various issues.
Identification of such cases and provision
of necessary services resolves disputes.
Addressing the issues of the
communities directly at their
door step helped converting
non payers to payers

18. Formation of Community Engagement Division
(CED) & Linkage with FEDCO SEVA Activities
The experience of working with
communities in Nayagarh lead to
replicating the practices in other
Divisions
Hence the
formation of
CED
To move ahead in a
structured way
The SEFALI objective lead to link
FEDCO SEVA with CED activities
that focused mostly on rural areas.

19. Way forward
Focusing on the quality of performance
Improving consumer services

20. Improving the Quality of life of SHGs
Better income
Scooters for easy movement resulted
in improved efficiency
Alternate livelihood options of
members not engaged in MBC work
– candle making

21. Earned Accolades…
Consumers were
Happy to Know
about existence of
Such a Unit of
FEDCO
Convinced the
way they are
Counselled and
developed Faith
Had clear
understanding
on Calculation
of Bills
Expressed their
Satisfaction over
getting fast
Services

22. “We have the power within ourselves to create, nurture and transform”.
Thank You