1. UNIQUE OPPORTUNITY FOR
BRANDING

2. CURRENT CHALLENGES IN
BRANDING AND MARKETING
o Run of The Mill Ideas
o Too much Clutter
o Very Expensive Cost Per Impression
o Very Low Recall
o Have to cover Multiple Medium to achieve the desired Visibility

3. SOLUTION
oInnovation
oUnique
oPioneers
oTop of Mind Recall
oLow Per Impression Cost
oOne Window Operation

4. S CUBE COMMUNICATION
(PVT.) LTD.
PROUDLY ANNOUNCES,
FIRST TIME IN THE HISTORY
OF PAKISTAN
EXCLUSIVE RIGHTS
BRANDING THROUGH
PAKISTAN RAILWAYS

5. INTRODUCTION
S Cube Communication (Pvt.) Ltd is a Brand activation,
Marketing, Communication and Event Management
Company ( Company Profile attached separately).
S Cube have got the EXCLUSIVE RIGHTS to Brand
the Trains ( Both Inside and Outside) of Pakistan
Railways along with Branding the Railways Stations.
Potential Clients can book the space available for
Branding with S Cube and Take their Brand
Nationwide.
Visibility of Each Coach of Selected Trains is at least 15
Times more than Any Bill Board or Hoarding Placed in
a Metro City.
By advertising through this medium , Client will get
Nationwide reach covering all the SECs.

6. BRANDING OF
RAILWAY
TRAINS

7. SUMMARY
1. S Cube will be offering the following Trains for Branding in Phase 1:
1. Awam Express
2. Hazara Express
3. Karachi Express
4. Khyber Mail
5. Tezgam
2. Client will have the opportunity to Brand Both sides of each coach which
is part of the selected train.
3. To have top of Mind Recall and continuous hammering of Brand’s image,
Client will also be offered to Brand the selected spaces available for
Branding inside the Train.
4. Along with the visibility during travelling, additionally visibility will be
created through stoppages at different Railway Stations.

8. STOPPAGES OF SELECTED TRAINS
AWAM EXPRESS (56 STOPPAGES)
Travelling: 1672 Kms
Seats Available: 3312
Avg Passenger Per Day: 9950
Racks: 04
Coaches in Each Rack: 09
KARACHI CANTT ROHRI
KOT RADHA
KISHN
LANDHI PANO AKIL RAIWIND
BIN QASIM GHOTKI KOT LAKHPAT
JUNGSHAHI MIRPUR MATHELO LAHORE
JHIMPIR DAHARKI GUJRANWALA
KOTRI JN SADIKABAD WAZIRABAD
HYDERABAD JN RAHIM YARKHAN GUJRAT
TANDO ADAM KHANPUR LALA MUSA
SHAHDADPUR LIAQUATPUR JHELUM
SARHARI SAMASATA GUJAR KHAN
NAWABSHAH BAHAWALPUR RAWALPINDI
BANDHI SHUJABAD TAXILA CANTT
PAD IDAN MULTAN CANTT HASSAN ABDAL
BHIRIA ROAD KHANEWAL ATTOCK CITY
MAHRABPUR MIAN CHANNUN
JAHANGIRA
ROAD
SETHARJA CHICHAWATNI NOWSHERA
RANIPUR RIAYASAT SAHIWAL PESHAWAR CITY
GAMBAT OKARA
PESHAWAR
CANTT
KHAIRPUR PATTOKI

9. HAZARA EXPRESS (44 STOPPAGES)
Travelling: 1,602 Kms
Seats Available: 5,520
Avg Passenger Per Day: 16,600
Racks: 04
Coaches in Each Rack: 15
KARACHI CITY RAHIM YARKHAN SHAHINABAD
KARACHI CANTT KHANPUR SARGODHA
DRIGH ROAD LIAQUATPUR BHALWAL
LANDHI
DERA NAWAB
SAHIB
MALAKWAL
KOTRI JN MUBARIKPUR
MANDI BAHA-UD-
DIN
HYDERABAD JN SAMASATA DINGA
TANDO ADAM BAHAWALPUR LALA MUSA
NAWABSHAH LODHRAN JHELUM
PAD IDAN SHUJABAD GUJAR KHAN
BHIRIA ROAD MULTAN CANTT RAWALPINDI
MAHRABPUR KHANEWAL TAXILA CANTT
ROHRI SHORKOT CANTT KOT NAJIB ULLAH
PANO AKIL WARYAM HARIPUR HAZARA
MIRPUR
MATHELO
JHANG SADAR HAVELIAN
SADIKABAD SILLANWALI

10. KARACHI EXPRESS (11 STOPPAGES)
Travelling: 1,210 Kms
Seats Available: 2,760
Avg Passenger Per Day: 8,300
Racks: 02
Coaches in Each Rack: 15
KARACHI CANTT
HYDERABAD JN
NAWABSHAH
ROHRI
BAHAWALPUR
MULTAN CANTT
KHANEWAL
SAHIWAL
RAIWIND
KOT LAKHPAT
LAHORE

11. KHYBER MAIL (41 STOPPAGES)
Travelling: 1,672 Kms
Seats Available: 3,300
Avg Passenger Per Day: 9,950
Racks: 04
Coaches in Each Rack: 09
KARACHI CANTT
LANDHI
HYDERABAD JN
NAWABSHAH
KHAIRPUR
ROHRI
PANO AKIL
GHOTKI
MIRPUR MATHELO
DAHARKI
SADIKABAD
RAHIM YARKHAN
KHANPUR
LIAQUATPUR
DERA NAWAB SAHIB
SAMASATA
BAHAWALPUR
LODHRAN
SHUJABAD
MULTAN CANTT
KHANEWAL
MIAN CHANNUN
CHICHAWATNI
SAHIWAL
OKARA
PATTOKI
KOT RADHA KISHN
RAIWIND
KOT LAKHPAT
LAHORE
GUJRANWALA
WAZIRABAD
GUJRAT
LALA MUSA
JHELUM
RAWALPINDI
ATTOCK CITY
JAHANGIRA ROAD
NOWSHERA
PESHAWAR CITY
PESHAWAR CANTT

12. TEZGAM (27 STOPPAGES)
Travelling: 1,672 Kms
Seats Available: 3,300
Avg Passenger Per Day: 9,950
Racks: 03
Coaches in Each Rack: 10
KARACHI CANTT
HYDERABAD JN
TANDO ADAM
NAWABSHAH
MAHRABPUR
KHAIRPUR
ROHRI
RAHIM YARKHAN
KHANPUR
BAHAWALPUR
MULTAN CANTT
KHANEWAL
MIAN CHANNUN
CHICHAWATNI
SAHIWAL
OKARA
PATTOKI
RAIWIND
LAHORE
GUJRANWALA
WAZIRABAD
GUJRAT
LALA MUSA
JHELUM
GUJAR KHAN
CHAK LALA
RAWALPINDI

13. REFERRENCE
IMAGES

14. INTERNATIONAL
REFERRENCES

15. BEFORE BRANDING

16. AFTER BRANDING

17. BEFORE BRANDING

18. AFTER BRANDING

19. BEFORE BRANDING

20. AFTER BRANDING

21. POSSIBLE LOOK OF INTERIOR

22. RAILWAY STATION BRANDING

23. LIST OF STATIONS
In Phase 1, following Railway Stations will be Available for Branding,
Hyderabad
Karachi Cantt
Karachi City
Khanewal
Kot Lakhpat
Lahore
Lahore Cantt
Landhi
Multan Cantt
Peshawar Cantt
Quetta
Rawalpindi
Rohri
Wazirabad

24. POSSIBLE LOCATIONS FOR STATION BRANDING
At the selected Railway Stations, following locations can be explored for
Branding,
• Parking Area
• Main Entrance
• Ticketing Booths
• Pillars
• Sheds
• Walls
• Waiting Areas
• Corridors
• Roof Hangings
• LCD/LED Display
• Floor Branding
• Stair Case Branding (Double Sided)
• Bridge Panels
• Play Area Branding
• Placement of Branded Furniture and Umbrellas/ Sheds Etc

25. REFERRENCE IMAGES

26. BEFORE BRANDING

27. AFTER BRANDING

28. BEFORE BRANDING

29. AFTER BRANDING

30. BEFORE BRANDING

31. AFTER BRANDING

32. BEFORE BRANDING

33. AFTER BRANDING

34. BEFORE BRANDING

35. AFTER BRANDING

36. Costing
WILL BE SHARED SEPERATELY

37. THANK YOU