From conception to competition, your robotics team has an exciting story to tell. It’s a story people want to hear and participate in. But how do you break through all the noise in social media and make your story heard? Yes, there are hundreds of robotics teams all building and competing at the same time as you. But your team still has a voice and flavor of its own. Learn how to pull back the curtain on your unique story in a way that will make others want to share it.

1. Social Media and Your Robotics Team

2. Connect with FIRST in Texas

3. Use Hashtags
#firstintexas#omgrobots

4. Hashtags: #FIRSTChamp

5. Social Media
& Privacy

6. WE LIVE IN A
DIGITAL WORLD
Privacy

7. Privacy
EVERYONE
IS LISTENING

8. Privacy
EVERYONE
IS WATCHING

9. Media and Technology
Innovation Award
Recognizes the team that develops and
implements the most outstanding digital
experience and marketing strategy to help
their team in fundraising and in sharing the
FIRST mission of encouraging science,
technology, engineering and math (STEM)
education with others.
Sponsored by Comcast NBCUniversal

10. Award Criteria
Students should think broadly, considering channels
(traditional sites, video applications, mobile, apps), devices
(smart phones, tablets), and content (social, rich, and viral*
media).
We are looking for excellence in expressing the FIRST mission
on the Internet and telling a story of who and what your team
is all about.
Be Imaginative and creative!

11. Strategy
• Teams must use at least two channels. More channels are
not necessarily better, but will be considered if
appropriate.
• Communicating a clear strategy on your website and on
your written submission.
• Setting and meeting clear objectives.
• Communicating a clear strategy on your website and on
your written submission.

12. Overall Experience
• Do content and channels fit together in look and feel?
• Are you promoting a positive impression of FIRST and
its mission?
• Do your website and other digital media have a
cohesive look? What is the overall digital user
experience?
• How does your overall story come together online? Do
you share a unified message and mission?
• Is the website intuitive and easy to navigate?
• Does the digital experience tell a story about the team
and its FIRST experience?

13. Engagement
• Did your digital media engage an audience to find out
more about your team or about FIRST and FIRST
Progression of Programs?
• How did you track the results?
• Did you leverage your site or digital media for
fundraising and/or other purposes outside of the
normal scope?

14. It Is About
more than a…

15. It Is About

16. WHAT?

17. It’s About Your Story

18. Its About How You Tell Your Story

19. It’s About How Your Fans Tell Your Story

20. Where Do I Start?

21. 2016 Winners: FRC3966 L&N Stempunks

22. Twitter

23. Facebook

24. YouTube

25. Instagram

26. Winning
Submission
http://lnstempunks.org/med
ia/resources/mediatech2016.
pdf

29. Sponsorship Ideas

30. SOCIAL MEDIA AND SPONSORSHIP
Create sponsorship packages
that include a social media
component.
Platinum Sponsor
Robot Branding • T-shirt Branding •
FTC/FLL Pit Sponsor Banner • Featured
Sponsor Blog Post • Web Logo •
Facebook LIVE Sponsor Interview •
Audio Interview • 5 Tweets/FB Posts per
Month • Tag on Twitter, Facebook,
Instagram •YouTube Promo Video •
Community Outreach Branding

31. Create fun
slideshow
videos
Highlight
Event,
Volunteers
Sponsors,
Special Guests

33. Advanced Strategies:
Third Party Management Tools
Content Calendar
Repurposing Content

34. Third-Party Management Tools
• HootSuite
• SproutSocial
• MavSocial
• Bit.ly
• Buffer
• SocialOomph

35. Content Creation/Editorial Calendar

36. Repurpose Content
Write a post, share
a picture or video
once.
Then a few days
later do it again in a
fresh new way.
Create collage
posts
Slideshow video

37. Idea Sharing

38. Ideas
Could your
robot have
a Twitter
account?
OR
Could your
robot take
over your
team Twitter
account?

39. Ideas
Does
your
team
listen to
music?

40. Ideas
Consider creating quick live videos that
tell bits and pieces of your story.
PeriscopeFacebook LIVE

41. ATTRIBUTION
FIRST in Texas
Social Media and Your Robotics Team
Creative Commons License: Attribution
You are free to share and adapt this work with appropriate credit.
http://creativecommons.org/licenses/by/4.0
Attribution of Non-Stock Photo Slide Images:
Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/
Team 3966 L&N STEMpunks site and social media http://lnstempunks.org
Instagram video by The SA Randomists http://instagram.com/thesa_randomists