2. Slogan

3. Origins of the word: Scottish Gaelic Sluagh = army Gairm = cry slogan comes from battle cry

4. A slogan is a memorable motto or phrase used in a political, commercial, religious or or .............. other context as a repetitive expression repetitive repetitive of an idea or purpose.

5. Romanian royal crest Slogan Nihil sine Deo = Nothing without God

6. Better Dead than Red — anti-Communist slogan Deeds Not Words — women rights movement, 1903 Ein Volk, ein Reich, ein Fuhrer (One people, one empire, one leader) – Nazi Germany Hasta la victoria siempre (There's always a victory to be achieved) — Che Guevara-associated .. ……………. Communist slogan Make love not war – slogan against the War in Vietnam Workers of the world, unite! – Communist slogan by Karl Marx

12. Types Functional Aspirational

13. Slogan Tagline Jingle

14. Why does it work?

16. Unique selling proposition

17. How to do it? What do you want to transmit? Values, benefits, way to use Who is your public? Parents, students? Do they speak English? What tone should you use? What are their values? What type of slogan will you use? Functional or Aspirational Will you use a poetic device? Metaphor, repetition, rhyme, play on words Double-check Is it memorable? Is it fun? Does it evoke other associations?

18. Excellence through total quality. Ames Rubber Eat Jimmy Dean. Jimmy Dean We put people in front of cars. Ford We’re chicken. Tyson Slogan Hall of Shame