2. How it works
User Expert
Browse Profiles Join Network
Book and pay for
appointment
Chat Mark available time on
calendar; post hourly
rate (or allow bidding)
3. The Opportunity
Trend 1 Trend 2 Trend 3
Celebrities are An increasing Video chat internet
becoming more number of mid-level technology is well
connected to celebrities who established on the
their followers would benefit from internet, but existing
a way to monetize solution does not protect
their following privacy
500,000 Twitter accounts with
5,000 or more followers Opportunity
Steven
The current trends
Levitt, Economist/
Phil
make today an ideal
Author
Gordon, Poker
Player
time to launch Expert
Insight
Jeff
Salzenstein, Former
Pro Tennis
Player/Tennis Coach
Nate
Silver, Political
Blogger
4. The Website
Booking Page
Video Conversation page
Homepage
5. High Priority Segments
Categories of Experts
Games Sports Fashion and Style
Poker Sports legends for major sports Fashion Experts/Critics
Chess (basketball, football, soccer) Hollywood makeup artists
Bridge Sports instructors: golf, tennis, etc and hairstylists
Other popular games Sports gambling Hollywood stylists
Sports coaching Runway models
Writers Fantasy sports picking Wedding planners
Authors - Fiction Current players from sports where Fashion designers
Authors - non-fiction athletes earn less (UFC) or are
Journalists unpaid
Bloggers Self Improvement/Counseling
(Gymnastics, Rowing, Track, etc.)
Writing Agents, Experts on Life Coaches
Mountaineering and Survivalism
Publishing Industry Alternative Psychology/New Age
Health + Wellness
Hollywood/Celebrities Sex + Relationship Counselors
Academia
B-List Hollywood Celebrities Pregnancy Counseling
Top international scientists
Reality TV Stars Child Psychology/Behavior
Social science experts
Hollywood Agents Animal Behavior
Area Experts- Middle
Gossip Specialists
East, Asia, Latin America
Teen Interest
Learning Social Media Stars (TILA, Hotforwords)
Tutoring
College prep
Language learning High penetration into chosen sub-
segments, with 40-50 experts in
each, will allow for more efficient
advertising spend
6. Categories of Experts (cont.)
Acting/Music Finance Politics
Broadway actors Oil + Gas Political bloggers
Famous musicians Alternative Energy Politicians (as fundraiser?)
Music critics Commodities
Record producers Hedge Fund Managers
Conductors/composers Quants Other
DJs Futurism
Songwriters
Business
Comedians
Entrepreneurs
Consultants
Food, Wine and Leisure Public Relations/Publicists
Chefs Restaurant/Hotel Operators
Food and Wine Critics
Sommeliers
Brewmasters
Travel Experts
7. The Existing Competition | Remote Expert Meetings
Possible Second Wave
Experts Business Consumer Pure
Network Type Technology
High End Low End High End Low End/
Customer Type Mass Market
In person appearance Celebrity Celebrity
booking agents booking agents
Asynchronous - Justanswer.com (tax Justanswer.com,
email/threaded and legal) iaskpro.com +
subscriptionsites like
experts-exchange.com
Technology
Chat Liveperson.com Liveperson.com ($13 Liveperson.com
(tax, legal, IT) million)
Phone Gerson& Lehman Ringadoc.com
($300 million), (medicine)
Global
Guidepoint
Video Expert Insight Expert Insight Myrealmd.com Skype, gotomeeting
(medicine)
Multiplatform Video
(Ipad, etc) Real competition is booking agents rather No player in high end consumer space;
than GLG; however offering may be little competition in expert networks in
complementary (partner with agency) video space
8. The Existing Competition | In-person appearances
Celebrity Booking Agents
Specialize in in-person appearances
High Frictional Cost
(travel time, air fare, hotels, etc)
15% Booking Fee for agent
9. Key Function: Expert Network Managers
The Expert Managers who have connections with one or several segments will be
selected to bring in the experts.
They will also manage "lines
of business" making sure
their experts are generating
enough revenue, that
relevant marketing is being
done to bring traffic to their
experts and to manage
customer service levels
towards users.
10. Key Revenue Drivers - 2015
$ per
expert
hour: $450 EI
commission
rate: 30%
Hours per
expert
per week:
1.5
Number of
experts: 1600
(40 segments)
