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Leveraging your data 
by building your 
own sales tools 
Sales Hackers Series Amsterdam 
Ewout Meijer 
Business Developer
Challenge: 
How to effectively target 
this new group of 
potential customers?
What will have the 
most impact?
Proving 2 it live, even 
over Doing it live 
AKA: Prove that it can Scale or let it Fail
3 Focus on small, lasting, 
scalable improvements, 
even over creating a big & 
bold project, and especially 
over growth hacking.
DATA:
How could we leverage 
the data we already have 
to create new leads?
Build:
Measure:
Build:
Measure:
Build:
Measure:
Build:
Ewout Meijer 
ewout@springest.com

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