Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Everest Auctions deck
1. An Innovative New Way to Lease
Commercial Real Estate through Online Auctions!
www.everestauctions.com 818.864.3164 Everest Auctions, LLC
2. 8 1 8 . 8 6 4 . 3 1 6 4
2www.everestauctions.com
Everest Auctions is an
online leasing platform for
commercial real estate. We
provide an entirely new way to
lease commercial real estate
through online auctions that is
Simple, Fast & Effective!
3. 8 1 8 . 8 6 4 . 3 1 6 4
3www.everestauctions.com
It’s Simple!
• Landlords post available spaces on the
Everest Auctions website
• Tenants bid on the available suites
• Highest bidder wins based on Net
Effective Rent
• Winning bidders sign a lease on the
terms of the winning bid
• All transactions are subject to credit
approval & finalizing a lease agreement
• Bidding is free; listing is free; landlords
pay a service fee of $1/SF ONLY if a
lease is executed
4. 8 1 8 . 8 6 4 . 3 1 6 4
4www.everestauctions.com
It’s Fast!
• Auctions are live for 45 days
• Can be automatically extended
• Auction time limit fosters
Increased Sense of Urgency
5. 8 1 8 . 8 6 4 . 3 1 6 4
5www.everestauctions.com
It’s Effective!
• Online marketing approach
reaches thousands of
prospective tenants
• Multiple targeted email blasts
delivered to prospects and
brokers
• Auction Mentality puts upward
pressure on rental rates
• Track record of successful
auctions continues to increase
6. 8 1 8 . 8 6 4 . 3 1 6 4
6www.everestauctions.com
Marketing Program – 6 Steps to Success
1. E-mail Blasts
– At least 3 Blasts to targeted tenants and brokers
– 2,000 - 20,000 contacts per blast
– Sent on Day 5, 20, and 35
2. Real Estate Websites
– www.everestauctions.com
– LoopNet (Premium Placement)
– Costar (Premium Placement)
– Craigslist
3. Ads (225 placements online)
– National (Wall Street Journal, New York Times etc.
– Regional (Los Angeles Business Journal,
L.A. Times etc.)
7. 8 1 8 . 8 6 4 . 3 1 6 4
7www.everestauctions.com
Marketing Program – 6 Steps to Success
4. Search Optimization
– Highly ranked search results linked to listings
– Priority keyword search results on Google, Bing,
Yahoo
5. Personal Meetings & Contacts
– Targeted Tenants
– Active Tenant Rep Brokers
– Brokers of competitive properties
– Trade Groups and Conventions
6. Competitive Properties
– Mailings to tenants in competitive properties
– Follow –up by phone and/or personal meetings
9. 8 1 8 . 8 6 4 . 3 1 6 4
9www.everestauctions.com
Listing a Property
Posting with Everest
• Landlord defines bidding
parameters
• Every bid could be a winner (bids
must fall within landlord approved
parameters)
• Brochures, site maps, floor plans
etc. uploaded
• Real time access to all bids and
Listing Summary always available
• Can augment or replace existing
marketing
11. 8 1 8 . 8 6 4 . 3 1 6 4
11www.everestauctions.com
Online Bidding
Increased Transparency
• All major deal points
displayed (terms,
brochures, site maps, links)
• Landlord reserve (minimum
acceptable effective rent)
NOT disclosed
• Place a bid or contact the
rep (generates lead tracking
email)
• Bidders get instant feedback
of their bid position
Auction Details
12. 8 1 8 . 8 6 4 . 3 1 6 4
12www.everestauctions.com
Landlord Advantages
• Increased Revenue due to quicker lease-up
(approximately 50% quicker; 45-90 days vs. 6
months with conventional methods)
• Snapshot summary of all bids & posting terms
• Ability to set reserve pricing
• Low service fee (only due if a lease is
executed)
• REITs achieve Increased Funds From
Operations due to faster lease-up times
• Special Servicers gain enhanced ability to
support bondholder payments
• Banks experience increased NOI which
translates to higher REO disposition prices
13. 8 1 8 . 8 6 4 . 3 1 6 4
13www.everestauctions.com
Broker Advantages
• Increased Commissions due
to greater transaction velocity
• Free marketing for you listing
• Landlord pre-approved
transactions mean less
unproductive negotiations
• Reduced marketing time
leverages your time to work
on more deals
14. 8 1 8 . 8 6 4 . 3 1 6 4
14www.everestauctions.com
Tenant Advantages
• Predictability: The space you
want when you want it at a
price you can afford
• Clear and Transparent
Pricing: Highest net effective
rent wins
• Lower Legal Fees: Due to
less lease negotiation
• Free to Bid & Simple to Use!
15. 8 1 8 . 8 6 4 . 3 1 6 4
15www.everestauctions.com
It Works!
• Simple: Online listing and bidding
streamlines the leasing process and
provides instant feedback with much more
transparency than conventional leasing
• Fast: Increased sense of urgency created
by auction time limits motivate bidders to
act now to secure desirable space
• Effective: Intensive 6 step Marketing
Program exposes each asset to a large
network of brokers and prospective
tenants; bidder competition pushes rental
rates higher
Everest Auctions, Your Vacancy Solution!
