2. CONTENT
GET FOUND
p.02 1. Join a site with very high traffic
p.06 2. The perfect platform for your business
p.07 3. Translating your content multiplies your company’s
potential
CONVERT
p.08 1. Create a landing page to fit your image
p.10 2. Showcase your products
p.12 3. Your personal space: myEUROPAGES
ASSESS
p.14 1. Your detailed statistics
p.16 2. Accurate analysis tools
p.17 3. Certified statistics
OPTIMISE
p.18 1. Choose the best suited solution
p.20 2. Our complementary solutions: Banner & Skyscraper
p.22 3. Our complementary solutions: Sponsor & VIP
EUROPAGES 2013 • CONTENT 01
3. GET FOUND
Can you get by without the internet? With billions of people connected, the with the EUROPAGES marketing solutions, thousands of professionals enjoy excellent
internet offers immense potential to companies that decide to make the leap. The visibility to promote their business or website, making it easier for them to be spotted by
EUROPAGES B2B marketing solutions offer you a gateway to a network of hundreds serious, motivated visitors, most of them potential buyers from their target market. These
of thousands of professionals and the guarantee that, at last, you will get found on visitor numbers are mostly due to the EUROPAGES website’s excellent ranking. The
the internet. EUROPAGES teams are experts in search engine optimisation, allowing every member
company to enjoy unprecedented visibility on the leading global search engines (Google,
1.
Yahoo and Bing) as well as their regional counterparts, such as Yandex and Baidu.
JOIN A SITE
WITH VERY HIGH TRAFFIC EUROPAGES offers international visibility. Available in 26 different languages and
supported by an experienced translation team, the EUROPAGES website is visited by
With 4 million unique visitors and 5,000 businesses signing up each month during 2012, professionals and businesses from around the world, attracted by a site that lets them
EUROPAGES is above all a B2B platform with a massive audience. These results have consult company profiles in their own language. The majority of visitors to the
been achieved despite the difficult economic conditions and there is a good reason why: EUROPAGES website come from Europe, making the site a very attractive proposition for
suppliers looking to grow their business in the world’s largest market.
57.0 57.0 78% Europe
million million Almost 8 out of every 10 visitors are from Europe. The
visitors visitors
47.3 majority of visitors come from the largest economies 9%
million EUROPAGES of the EU: Italy (17%), France (15%), Germany (7%),
visitors 41.1 exceeds Spain (6%), the United Kingdom (3%) and the
5%
New website
million
visitors
5-million countries of eastern Europe (18%). 4%
monthly visits
launched
4 times 78% 4%
SEO:
9% Russia et Asia
search
Visitors from Russia and China, two of the largest
engine
economies in the BRICS grouping (Brazil, Russia,
19.1 optimisation
India, China and South Africa), account for just 9%
million
visitors of traffic, but these numbers are rising steeply: for
example, Russian visitor numbers were up 18%
2008 2009 2010 2011 2012 in 2012.
ANNUAL VISITS
5% South America
Source: comScore Digital Analytix, 2008-2012
2 03 EUROPAGES, which is available in Spanish and Portuguese, offers its clients exposure
5, throughout South America. Brazil alone, the world’s 8th largest economy, accounts
for 2% of all visitors to the EUROPAGES site.
4% North America
The United States and Canada represent a vast supply of potential visitors that
8
EUROPAGES is starting to actively target. In 2011, visits from the USA were up 20%,
90
with Canada up no less than 55%.
3,
1,835 1,575
1,464
4% Africa
In overall terms, the African economies remain under-represented, but there are signs
2008 2009 2010 2011 2012 of striking growth, especially with visitors from North Africa who are clearly looking for
MONTHLY SUBSCRIPTIONS European outlets (Tunisia +57%, Morocco +25% and Algeria +30%).
02 www.europages.com EUROPAGES 2013 • GET FOUND 03
4. VISITOR PROFILES: TWO OUT OF THREE USERS ARE
SMEs FROM THE 45% DECISION-MAKERS OR PART
INDUSTRIAL SECTOR Top management OF THE DECISION-MAKING
PROCESS
Although most users of solutions from EUROPAGES work in the industrial and 30%
manufacturing sectors, service industries are increasingly represented, reflecting Middle management It often takes over a month in B2B for
the rise in import-export activities. Whatever the details, one thing is sure: B2B
a purchasing decision to be taken. This
visitors are drawn to EUROPAGES. Retailers account for just 4% of visitors.
timeframe is shortened in cases where
decision-makers are involved in the
Industry 55%
25% buying cycle from the start. The majority
Over half of all users are from industry, with three sectors that stand out: construction and
Operational of users on EUROPAGES are authorised to
civil engineering, mechanical engineering and metallurgy and metal working.
take decisions about purchasing.
37%
AN AUDIENCE OF SMEs
Services 22% Most visitors to EUROPAGES are drawn
More and more visitors to the EUROPAGES website come from the services sector, which from the ranks of small businesses;
accounts for one-fifth of the site’s visitors. The services sector is the single most-searched
22%
almost 40% of them from very small
sector on EUROPAGES. companies (less than 20 employees),
the rest from small and medium-sized 14%
businesses (50%). 10% of users come
from companies that employ in excess 10% 10%
of 250 staff. 7%
Wholesale, distributors, sub-contractors, agents and representatives 19% <10 11-50 51-100 101-200 201-500 >500
Professional buyers, purchasing centres and distributors turn to EUROPAGES because
Source: comScore Digital Analytix, 2008-2012
it saves them time when they are looking for suppliers and manufacturers of finished NUMBER OF EMPLOYEES
products.
DYNAMIC SMEs 24%
One-in-two very small businesses on 19%
Retailers 4% EUROPAGES have a turnover in excess 15% 15% 15%
The retail category, mostly B2C, is not very well represented on EUROPAGES. Some of €2 million, a figure higher than the 13%
retailers, however, choose to deal directly with manufacturers and they use EUROPAGES average for firms of this size. One-in-four
to locate them. small- and medium-sized businesses
have a turnover in excess of €50 million,
<1M 1-2,5M 2,5-5M 5-10M 10-50M >50M
also higher than the average for
companies of this size. TURNOVER, euro millions
04 www.europages.com EUROPAGES 2013 • GET FOUND 05
5. 2. THE PERFECT PLATFORM
FOR YOUR BUSINESS
3. TRANSLATING YOUR CONTENT
MULTIPLIES YOUR COMPANY’S POTENTIAL
Using the EUROPAGES B2B marketing solutions is more than simply joining a community Of all possible B2B services, content translation is the secret weapon that enables
of professionals; above all, EUROPAGES offers the perfect platform for your business. To EUROPAGES to unlock its clients’ hidden potential, helping them to create a fully-fledged
ensure that every business finds the trade visitors it wants, EUROPAGES has created an international strategy. EUROPAGES translates its clients’ text descriptions and keywords
open-ended semantic-based system grouping business sectors and keywords. into 15 languages*.
Every company that registers with EUROPAGES chooses keywords to ensure that his No matter what their size or field of activity, translation is a powerful tool for our clients.
business is accurately positioned, side-by-side with other genuinely similar professionals. It enables them to speak to their customers and sales leads directly in their own language.
If the exact term is not available, the company is free to add a new, fully personalised This approach massively increases a company’s audience, making it far easier to search
keyword that will then be used to further enhance the EUROPAGES classification system. for sales leads and customers abroad and in identified target markets, at the same time as
improving search engine rankings.
With over 2 million registered businesses, EUROPAGES has compiled a very wide-ranging
and exhaustive database of terms, including descriptions of many highly specialised EUROPAGES doesn’t use robots or software to create its translations. In order to
manufacturing activities. Even if a company uses very specific expertise, the business guarantee a very high quality result, EUROPAGES has set up its own network of around
sectors, which are translated into 26 different languages, have been carefully designed 100 professional freelance translators based in Europe and around the world. All
to enable it to find its place alongside other professionals that uses similar techniques or translation projects are managed with the aid of a computer-assisted translation (CAT)
offer similar services. tool, which automatically stores all previous projects. Each time a new translation project
is created, the translation memory tool searches all previous translations and makes a
This finely calibrated positioning means that companies using B2B marketing solutions suggestion if a translation is available.
from EUROPAGES receive only serious enquiries, enabling them to maximise their sales
opportunities. * English, French, Italian, Spanish, German, Dutch, Danish, Swedish, Finnish, Portuguese, Greek, Russian, Simplified
Chinese, Polish and Turkish.
4,500 Customer choices – order Translation memory
headings
CAT tools
Analysis
100,000 keywords
Translator
to describe your activity
network
E*Page update
06 www.europages.com EUROPAGES 2013 • GET FOUND 07
6. CONVERT E*PAGE VIEWS IN 2012 79,870,132
It’s good to be seen, but making a sale is better. This is what EUROPAGES tools do, Contact space
they convert your audience. Don’t be satisfied with visitors, turn them into buyers.
1. CREATE A LANDING PAGE
TO FIT YOUR IMAGE
The E*Page is at the heart of EUROPAGES B2B marketing solutions. An E*Page is a
true Home Page for businesses to present key information such as their expertise, their
products and their trading zone. Because EUROPAGES is an expert in search engine Multimedia
optimisation, the E*Page is the first thing that potential partners see when searching the space
internet for businesses. It is also the first point of call for visitors using the search engine
on the EUROPAGES website.
E*Pages are fully customisable, they act as a virtual shop window displaying a business’
key details: the company name as well as all other data needed by potential customers,
such as the address, the geographical region served by the company and the languages
spoken. It is strongly advised to include some contact information, such as an email
address, phone or fax number. E*Pages are also a great way to promote your own
website, which might be an e-commerce site or a more comprehensive corporate website.
Lastly, an E*Page is a multimedia space where each company can post photos,
videos, and documents about its products and services. From a logo to a photo of
its installations, a video showing how its products are created to a complete product
catalogue, a well-designed E*Page quickly becomes a key sales tool.
Source: comScore Digital Analytix, 2012
E*Page
positioning space
Non binding picture
08 www.europages.com EUROPAGES 2013 • CONVERT 09
7. PRODUCT PAGE
2. SHOWCASE YOUR PRODUCTS
Display all your products or services on your E*Page
No matter if it is on the internet in general or on the EUROPAGES website in particular,
products are what professional buyers really want to see. A company that displays its
catalogue on its E*Page increases its chances of being selected. Better still, an optimised
page is created for each of its products, boosting its natural referencing and increasing its Quote request
chances of being spotted. space
Every page produced has its own URL with the product name and all content is indexed.
Your products retrieved automatically (web crawler)
The EUROPAGES B2B marketing solutions provide clients with a simple tool for retrieving
catalogues that are already online: you just have to provide the relevant URL and decide
how many products to show on the E*Page. EUROPAGES will then send a programme
to retrieve the product photos and descriptions before they are published on the E*Page.
What happens when you update your catalogues? The programme will spot the change
and automatically update your catalogue. For Flash websites or PDF documents a manual
product publication method is necessary.
Manual file retrieval (XML and Excel)
As well as the online crawler solution, EUROPAGES can publish product pages on an
E*Page from a file provided by the client (in XML or Excel formats). Clients may update
their catalogue by simply sending a new file.
Creating product pages (by an operator)
If the client’s website does not feature a catalogue, EUROPAGES can create product
pages from any other document format or media.
Non binding picture
10 www.europages.com EUROPAGES 2013 • CONVERT 11
8. myEUROPAGES
Non binding picture
3. YOUR PERSONAL SPACE:
myEUROPAGES
EUROPAGES provides all its clients with a wide range of complementary tools, including
E*Pages, multimedia content and keywords. The real strength of these tools lies, however,
in their adaptability. Members are able to manage each tool directly via their personal
space: myEUROPAGES.
Every element on the E*Page multimedia landing page can be modified and edited at will. Content creation
From the moment an E*Page goes online, the company it belongs to is issued with an space
access code for its myEUROPAGES account. Using this code, the company can logon at
any time and is able to alter all the elements of its E*Page. Whether it is simply updating
company details (address, contacts, email, website, etc.), adding new elements (text,
photos, videos, documents), or using keywords to describe its activities more accurately,
everything is easily accessible and extremely simple to update.
Space for assessing
Each client company is free to tailor its strategy by adding or deleting free or structured effectiveness
keywords, by choosing one of our complementary solutions and by suggesting additional
translations. All of this can be achieved effortlessly, without the need for any action by a
third-party: e-marketing has never been more flexible!
12 www.europages.com EUROPAGES 2013 • CONVERT 13
9. ASSESS mystats
Choosing solutions from EUROPAGES is not a matter of signing a blank cheque.
You are able to check your page views and click numbers at any time and you have
all the tools you need to track and identify your audience.
1. YOUR DETAILED STATISTICS
Space for
EUROPAGES solutions are based on a simple idea, the obligation to achieve results. tracking clicks
Thereby every client is capable of assessing the return on investment for himself, based
on reliable indicators available for consultation at all times. EUROPAGES has built a
comprehensive and regularly updated information system based on its statistical data, a
system that enables it to offer all its clients a powerful assessment tool: mySTAT.
With mySTAT, every member with a paid subscription enjoys exclusive, secure access
to all of their statistics. Working within this private area, clients are able to consult traffic
on their E*Page at any time of the day or night. This function provides clients with a fully
transparent way to check the effectiveness of the EUROPAGES tools.
Space for
tracking emails
received
Non binding pictures
14 www.europages.com EUROPAGES 2013 • ASSESS 15
10. 2. accurate analysis tools 3. CERTIFIED STATISTICS
EUROPAGES doesn’t just provide all of its clients with statistics: it also makes certain that As statistics lie at the core of the marketing tools offered by EUROPAGES, we make sure
they can be understood and easily exploited. Every month, 4 million visitors search, view that they are certified by an outside body: l’Office de la Justification de la Diffusion. The
and click on the E*Pages belonging to the two million companies listed on the site. These OJD, which is a member of the International Federation of Audit Bureaux of Circulations,
interactions represent tens of millions of pieces of information stored on the EUROPAGES checks every month that the statistics declared by EUROPAGES are a true indication of
servers. Every year we process and pass on a total of 5 teraoctets of information to our the number of visitors to its website. In essence, this means that the OJD authorises the
member companies in a fully transparent manner, (equivalent to 7,500 sets of a 15-volume use of a limited number of tools to count visits to the EUROPAGES websites. These tools
encyclopaedia). This is data that our member companies use to calculate their visibility include comScore Digital Analytix, used by EUROPAGES.
(E*Card Views and E*Page Views), count their website click throughs (Clicks), and add up
contacts and requests for quotations received (Emails) so that they are able to properly The OJD does more than simply authorise tools: it also audits the tag maps created by
assess their return on investment. the websites it certifies. These tags are the digital markers that identify and track visits to
websites. The OJD checks their placement and that they function correctly, guaranteeing
This process gives users of EUROPAGES solutions access to highly accurate information. that visitor number counts will be distortion-free.
They can check how many times an E*Page has been consulted, the number of click
throughs to the website(s) promoted on the E*Page and the number of emails received. Encompassing both the tools and the way they are used, OJD certification ensures the
EUROPAGES also indicates the geographical origins of visitors and potential partners for complete transparency of all data used by EUROPAGES.
every item of information recorded.
EUROPAGES offers its clients the ability to request more far-reaching studies, enabling
them to find answers to critical questions: who’s looking for what, who’s looking for
who, which keywords are used for a particular business, where are users based, which
companies have been viewed, what were the searches for and in which country did they
originate? This information is vital for businesses using the EUROPAGES solutions and
who want to elaborate and fine-tune their own e-marketing strategies.
ROI statistics Emails received mySTATS clicks
Logs
ROI modelling,
Client and
Ad Server ETL : Extrait,
Scoring prospects,
Datawarehouse Optimisation e-marketing Datamart internal reporting
Transforme
Client Database & Load
16 www.europages.com EUROPAGES 2013 • ASSESS 17
11. OPTIMISE
Marketing solutions from EUROPAGES are totally adaptable. You adjust your on its website. But although free registration is a good way to start building visibility and
content whenever it suits you, and accurately assess the impact of your decisions discover the advantages of the EUROPAGES website, a paid subscription is the best way
so you can constantly improve your visibility and, crucially, multiply your commercial to really boost visibility and internet visitor numbers. The visibility enjoyed by members
opportunities. with a paid subscription is on average 78 times greater than free members, with 22 times
more targeted views and up to 120 times more click throughs to their
own websites.
1. CHOOSE THE best suited
solution
The type of subscription purchased is a decisive factor in increasing our clients’ return on
investment: the greater the visibility, the higher the return on investment.
The EUROPAGES range of offers ensures there is a solution to suit every client.
The different E*Pages offers incremental visibility and prices, allowing clients to adjust
their investment and achieve optimal efficiency.
5,000
4,026
E*Page Views - Targeted visibility
m
4,000
iu
e
m
Pr
3,000
E*Card Views E*Page Views Clicks
bubble size : website click throughs
2,545
m
2,000 31,082 737 725
iu
1,677 e
d
M
ic
m
o
1,212 Ec on
x78
x22
x120
1,000
902 tr
y
En
642
ss
Acce
S t a rte
r
20,000 40,000 60,000 80,000 100,000 120,000
Source: comScore Digital Analytix, 2012
E*Card Views - Overall visibility
EUROPAGES’ thousands of clients receive millions of visits every month. There are three 401 33
6
main indicators used to assess their return on investment: E*Card Views (overall visibility),
E*Page Views (targeted visibility) and Clicks (click-throughs to their website). Free Paid Free Paid Free Paid
EUROPAGES invites trade users to register and join the 2 million businesses already listed membership membership membership membership membership membership
18 www.europages.com EUROPAGES 2013 • OPTIMISE 19
12. BANNER & SKYSCRAPER DISPLAYS IN 2012 213,757,963
2. OUR COMPLEMENTARY
SOLUTIONS
Banners
Banner & Skyscraper
Two further advertising options are available on the EUROPAGES website as a way
of increasing companies’ visibility: the Banner and the Skyscraper. The Banner* is a
horizontal rectangular advertisement and the Skyscraper** is a vertical rectangular
advertisement. These are designed as targeted advertising tools. Thereby, clients who
purchase a Banner or Skyscraper choose from the 4,500 business sector headings on the
EUROPAGES website and the advertisements only appear within these categories. This
type of contextual display enjoys a far higher click rate than similar advertisements usually
seen on the internet.
These tools adapt to seasonal variations. The advertisement display periods can be
configured to suit the fact that companies do not necessarily follow the same calendars.
Springtime? After summer is over? One, two or three times a year? For one, two or six Skyscrapers
months? EUROPAGES displays what clients choose.
* Leaderboard (728x90) or Full Banner (468x60). Jpeg, Png, Gif or Flash. 20kB maximum.
** Wide Skyscraper (160x600) or Classic Skyscraper (120x600). Jpeg, Png, Gif or Flash. 20kB maximum.
Non binding picture
Source: Neodata 2012
20 www.europages.com EUROPAGES 2013 • OPTIMISE 21
13. SPONSOR DISPLAYS IN 2012 5,033,204
3. OUR COMPLEMENTARY
SOLUTIONS
Sponsor & VIP
A Sponsor* is a large rectangular advertisement, a VIP** is a small rectangular
advertisement. They both appear on home pages and are permanent rather than
contextual displays. These are the ideal EUROPAGES formats for companies keen to
showcase their brand to the largest possible B2B audience.
For a Sponsor or VIP display, EUROPAGES is able to meet specific demands in terms
of the advertising period, which can be for one or more months’ display. The space Sponsors
reserved for Sponsor displays is sufficient for up to 4 client displays to be run alternately.
An exclusive option is also available for clients that wish to book the entire space: they will
be the only company display for the entire duration of the chosen period. The VIP space is
sufficient for up to 8 companies, displayed alternately across 4 spaces. It is also possible
VIP
to choose which language version of EUROPAGES will host the Sponsor and VIP displays.
* Sponsor (300x250). Jpeg, Png, Gif or Flash. 30kB maximum.
** VIP (120x60). Jpeg, Png, Gif or Flash. 30kB maximum
Non binding picture
Source: Neodata 2012
VIP DISPLAYS IN 2012 8,046,116
22 www.europages.com EUROPAGES 2013 • OPTIMISE 23
