2. It’s so obvious that it’s always worth remembering: the
opportunities that arise in the food industry sector
are directly correlated with population growth on
the planet. Therefore, the winds are in favour, despite
structural instability of agricultural markets! In 2015, the
world population was estimated at 7.4 billion earthlings.
In 2030, it should reach 8.5 billion. The milestone of nine
billion would be reached in 2050.
The demographic motor is twofold. On one side, a still
galloping birth rate in some regions. On the other, the
increaseinlifeexpectancy.Impact:Thedailybalanceofthe
number of births over deaths reached 227000. In parallel,
economic development also carries opportunities for
the food industry (and their agricultural, producers and
distributors partners). By 2030, more or less three billion
people in emerging countries will swell the ranks of the
middle class, adopting its way of life, drinking habits,
including food. It will go along with heavy evolving way
of living: urbanization, lifestyles, working women, etc.
These markets also give a geopolitical dimension power
to be reckoned with.
While the competition is global and recently
local, the concept of competitiveness in the food
industry is multidimentional. There is certainly a
huge competitiveness about cost, which is the most
obvious, but there are also competitiveness «out of
costs». This latter is about meeting the expectations of
customers (segmentation, various guarantees, origin,
reinsurance elements) with more relevant offers and
more transparency. First, always knowing better their
expectations and needs. Then, by investigating different
value creation trends.
TECHINGROCERY
THE GLOBAL GROCERY INDUSTRY IS
GROWING AT AN ASTONISHING RATE
TO FACE THESE CHALLENGES,
DISCOVER THE 10 MOST
PROMISING TRENDS IN THE
GROCERY INDUSTRY
TECHINGROCERY REPORT • 01
Out of the 10 proposals, some are operational ,
and can sometimes be implemented immediately.
Others remain above all a mindset shift, possibly
cultural, and require a larger vision to be applied.
Beyond the proposals, the review aim to highlight
some remarkable initiatives, inspiring the entire
food value chain.
Facing new trends, young leaders will disrupt the
corporate institution at all levels especially through the
organizational structure and the business culture. We
expect retailers to be able to create new retail «worlds»
to change the way people consume grocery products. It
will be done by bringing transparency in the production
process, allowing competition in a geographic spring
multiplied and creating new intermediaries in the value
chain. This disruption will answer different purposes:
• Tackling established situations
• Offer a range of new products or services
• Capture a share of increasingly wide margins in a sector
• Impose its model at a global scale
3. 5. FOOD MARKET 2.0
Imagine the best of the city and put it
together under a same roof (local chefs,
fresh food and drinks, wine, cocktails...).
6. NEW DELIVERY
More and more people define themselves
«foodies» with no time to cook. It leads to
new business models supported by cutting
edge technology!
3. NANO FOOD TECH
Nano technology has the power to
rethink what food or beverage can be or
do. Personalizing food texture and taste,
collect big data, improve the value chain
traceability.
4. FOOD WASTAGE
SOLUTION
Discover new business models that are
shared value based and profitable to
reduce food wastage.
1. 3D FOOD PRINTING
3D food printing is a technology that is
changing completely how food is desig-
ned, processed and distributed.
2. AI IN FOOD
Robot associated with AI are the next
revolution. They’ll create autonomous
kitchens and reinvent service while
destroying 140 millions jobs by 2025.
7. INTERNET OF THINGS
IoT can enables a better experience in
store, at home.
8. VIRTUAL &
AUGMENTED REALITY
Augmented reality penetrate always more
the business. This latter market will reach
nearly USD$ 140 billions by 2020.
9. CONNECTED BEAUTY
Beauty industry is developing the new
concepts of « smart beauty » and « smart
makeup » to take advantage from it.
10. DIRECT TO
CONSUMER
02 • TECHINGROCERY REPORT
Nowadays the online world has become a
space in which brands can directly engage
and sell to consumers eliminating the
need for physical stores or online retailers.
TABLE OF CONTENTS
4. TECHINGROCERY REPORT • 03
I. FOOD TECH
small start up. Today instead, more and more companies
haveunderstoodthebigpotentialofthismarketdeciding
to invest on this development area. Among them there
are big and leading companies who are investing in it
such as Nestle, Philips, Barilla and Nasa.
CONSUMERS CAN CUSTOMIZE THEIR MEAL
The big advantage of printing food is that final users can
decide both shape and ingredients they want for their
foods. This is an extremely advantage. No food company
today is able to offer this due to high the complexity
and low flexibility of production plants. Moreover, once
the shape is decided the machine is able to duplicate
it very quickly as many times as wanted. In the end, a
3D food printer is faster and more flexible both than a
householder and a production plant.
HEALTHIER
Traditional manufacturing plants add in the food making
process preservatives, colorants, sugars and sometimes
modified fats in order to make it more attractive to
customers. A 3D printer instead cooks directly from fresh
ingredients that household have firstly selected and
pre-cooked. In this way no additives are in the process
and a same recipe can be cooked easily in different
shapes. Individual needs and preferences are prioritized,
enhancing a final high quality outcome.
A SUSTAINABLE MARKET
A snack, a common prepared food, needs to pass through
different layers of the supply chain before arriving to the
final retailer and then the consumer. This includes often
several manufacturing processes operated by different
suppliers, waste of raw materials, high CO2 emissions
and lots of resources invested. By using a 3D printer
instead no packaging is involved, food doesn’t need to
be processed several times and there are high savings
involved. Taken all together is a very sustainable practice
and is playing an important role in the development,
spread and usage of this technology.
3D FOOD PRINTING
On the eve of a tsunami into kitchens
ARTIFICIAL INTELLIGENCE
AI disrupt food and jobs
NANO TECH FOOD
Reshaping traceability and marketing
3
2
1
Foodini3D food printer
1. 3D FOOD PRINTING
EXPONENTIAL GROWTH
3D Food printing is a technology that is changing
completely how food is designed and processed. Back
in 2012, it was first started being developed only by few
5. 2. ARTIFICIAL INTELLIGENCE IN
FOOD
AI DISRUPT FOOD
• Robot associated with artificial intelligence are creating
autonomous kitchens where recipes are designed by
software and service provided by robots. So, tomorrow,
you will never eat horse despite you because you will
scan this piece of meat and check it composition. You’ll
compose your dinners in the cloud and organize your
lunches in the first 3 stars restaurant led by a robot. In
the Food industry, AI is not only invading food prep,
it is also encroaching upon customer service, with
restaurants using iPads ordering and AI-driven food
servers.
• Chatbot fever has taken over the world. Facebook
chatbot can connect with your Pizza Hut account, in the
aim to list your past orders and comes up with a set of
innovative new functionality.
AI DISRUPT FOOD EMPLOYMENT
• The ramp-up of artificial intelligence have
consequences on economic growth, employment
and more broadly on the overall management of our
societies. This technology is a real “disruption” in a way
it automates a lot of valueless added job. While large
retailers begin to employ armies of chatbots and real
bots to answer millions of queries ranging from the silly
to the convoluted, customer service will lose its human
touch.
• Nevertheless call centre employees are the “most
unhappy and isolated group of office workers.” In fact,
a 2013 survey found that these employees experienced
the poorest interpersonal relationships compared to
other professions and workplaces (Dailymail). For the
McKinsey Institute, the loss of skilled jobs could reach
up to 140 million jobs globally by 2025. With that said,
artificial intelligence has the potential to eliminate
foodservice labour force at a scale never seen before.
Pizza Hut chatbot
TECHINGROCERY REPORT • 04
6. 3. NANO TECH FOOD
UNLIMITED OPPORTUNITY
There seems to be no limit to what food technologists are
prepared to do to our food and nanotechnology will give
them a whole new set of tools to go to new extremes.
Nano technology has the power to rethink what food or
beverage can be or do. Nano technology concerns all the
food industry stakeholders and by exploring unknown
fields, matches science, design, engineering & industry.
Let’s take a look at the potentially beneficial effects
nanotechnology-enabled innovations could have on our
foods and, subsequently, on our health.
PERSONNALIZED FOOD
Nanotechnologycantotallyredesigntheuserexperience:
whether it is related with shape, taste or even smell.
With the outstanding breakthrough of 3d Food Printing,
Nanotechnology seems to be the ultimate tool for
redesigning and empowering the sensory experience.
USAGE OF BIG DATA
Nanotechnology can extract and embed data for
different purposes. Some applications, bound with AI,
already learn how ingredients are used in different styles
of cuisine, food chemistry and human taste preferences.
Also, it can be truly useful in the agriculture, while using
nanosensors to detect animal and plants pathogens or
using nanocapsules for delivery of pesticides, fertilizers
etc.
Nano technology in grocery
SAFETY & TRACEABILITY
To face the next challenges coming and the new
international trade regulation, food industry value chain
must be redisigned. Nanotechnology can add value to
the food and beverage industry while providing new
traceability and authenticity methods.
MARKETING ASSETS
Nanotechnology is not compulsorily related with food, it
can also reach packaging. Indeed some alcoholic brands
already think to use nanotechnology to redesign their
bottle and modify the light structure. Imagine a liquid
color changing according to the external light...clubs
would love it!
Nanotechnology market ($Bn)
TECHINGROCERY REPORT • 05
7. 06 •TECHINGROCERY REPORT
Ugly fruits & vegetables
4. FOOD WASTAGE SOLUTION
A GLOBAL PROBLEM
The United Nations Food and Agriculture Organization
(FAO) estimates that one third of the edible part of
the food for human consumption is lost or wasted
worldwide. This represents 1.3 billion tonnes per year,
which means more than 160 kg per year per capita. The
direct cost of 1.3 billion tonnes of food lost or wasted is 1
000 billion dollars (143 dollars per person). According to
a 2010 study by the European Commission, the homes
are the cause of 42% of food waste in Europe, neck and
neck with the food industry (39%), restaurants and other
food services (14 %) and the trade and distribution (5%).
INTERMARCHÉ UGLY FRUITS & VEGETABLES
• The truth is these products are discarded due to
anomaly in fruits and vegetables. This is related to the
esthetical education we face when it’s a matter to fill our
own cart in supermarket. Indeed, fruits and vegetables
are the more often discarded because of uncalibrated
products, dull colors or odd aspect. Hopefully, some
retailers have already started the food wasting fight.
• Intermarché, third biggest French retailer, used
common sense to put these uncalibrated products
on the spot. Their operation named “The ugly fruits &
vegetables”, first allowed consumers to experience and
taste these products through soup and orange juice.
SELLING BEFORE EXPIRATION WITH «STARTAPP»
• Optimiam, a French start up application, allows users
to geo localize food products up to 10 kilometres
around them. After choosing the offer that interests
them, the merchant gives a code associated with the
establishment, the customer need to tap it on his
smartphone and enjoy reduced price with happy
consciousness. Increasingly, in supermarkets, the price
of these foods are“broken”.
WHEN GROCERY STORE IS SELLING FOOD WASTE
• In Copenhagen, a new kind of supermarket selling
food waste opened. It’s called Wefood and has received
the support of Princess Mary of Denmark, who
participated at the inauguration. The store is selling
food waste products with a discount between 30% and
50% of their usual price in traditional supermarkets
with, for example, products near expiration date
(or already expired) and damaged items. Appealing
both low-income consumers with tight budgets
and environmentally conscious shoppers Appealing
both low-income consumers with tight budgets and
environmentally conscious shoppers.
II. TECH IN
FOOD WASTAGE SOLUTION
New business opportunities
FOOD MARKET 2.0
The fresh market is back
NEW DELIVERY SERVICES
Reinvent the delivery pattern
6
5
4
Food wastage in value chain
GROCERY
8. 07 •TECHINGROCERY REPORT
5. FOOD MARKET 2.0
IS THE FOOD MARKET COMING BACK IN OUR CITY?
In the 1990s, modern grocery trade were booming,
HypermarketsandSupermarketswerewidelyconsidered
as the supreme model. Decline of the traditional food
markets were total, as supermarkets are cheaper, quicker
to shop in one store and provide the convenience of
parking and opening hours. As Hypermarkets and
supermarkets have grown in size and quantity they
have also adopted all things that customers like about
markets. But in this race, they forgot one of the most
important thing from markets: Experience, markets
are our oldest form of exchange. People spend more
money in leisure, are more urbanized, smarter, digital,
addicted to social media and sharing economy. We even
speak about the 4E of Marketing replacing the old 4P’s.
Facing this shift, Global retailers are struggling to grow
profitably in their home country and in many emerging
markets. They are now focusing on convenience, local
and healthy solutions. On the other side, traditional trade
has proved remarkably resilient.
BEING PART OF THE NATION’S CULTURAL
TRADITION
Over the last decade, farmers’ markets have helped
bring a new vibrancy to the market scene. We assess the
further dimension they can bring, and how they interact
with shoppers.
In France, Les Capucins in Bordeaux and OrTor Kor Market
in Bangkok, fresh Products are selected among the best
found in the entire countries. Shoppers’strongly prefer to
buy from local farmers than a chain or global industrial.
ADOPTING A CITY BASED STRATEGY
Located in Rotterdam city centre, the famous Markthal
is an example of smart urban development. The mega
“archway”structure opened in 2014 and includes a classy
covered food market with organic produce and healthy
cooking restaurants along with 250 flats, a parking
and even a supermarket in the basement below. This
successful creation with the local authorities participated
to the regeneration of the town centre, remaining an
important element of the economy, local employment
and business start-up opportunities.
LEVERAGING THE NEW TECHNOLOGIES:
As millennials, our favourite is still the Time Out Market
in Lisbon. Because it’s the first time we see this concept:
an e-influencer opening a Food Market. They smartly
used big data and locals journalist advices to create the
Food Market 2.0. They got the best of the city and bring
it together under one roof (Local chefs, fresh food and
drinks, wines...). As we presented, the result is impressive,
since the opening in 2014, they receive two million
visitors per year and became the number one tourist
attraction in Lisbon. Time Out plans to open more 2.0
markets across the world.
Time out Market
9. 08 •TECHINGROCERY REPORT
6. NEW DELIVERY SERVICES
People are changing the way they eat. Global
macroeconomics trends are redefining completely the
industry. Stagnant income, rising household possession
of smartphones and fast growth of single households
have determined the prioritization of convenience while
at the same time maximizing at most a high quality
experience. Mobile delivery is positively increasing year
in year and this is due to the fact that more and more
people define themselves“foodies”with no time to cook.
Players are competing in this growing market through
the development of new business models:
BRICK AND MORTAR
US bakery café brand Dominique Ansel opened in Tokyo
in 2015 a new store concept that effectively captures and
address new consumers’ demands. This brand sells high
quality and luxury meals in a café atmosphere. Most of
the people didn’t have time neither to stop in the café to
experience the full service neither the willingness to pay
the premium price for it.The group was losing customers,
that’s the reason of a development of a new store
concept. On the first floor a normal café environment
is kept, while on the ground floor a take away concept
is integrated. On the ground floor, consumers with little
time can easily grab and pay premium pastries with a
very competitive price.
Robotic cart delivery - Deliveroo
MOBILE
The most used and fast growing category is mobile
delivery. In China remote purchases by mobile is higher
than purchases by PC and tablet together. Startup are
hugelycompetinginthisnicheandwhileinthepastyears
the UK based Deliveroo was leading the market, today
new business models are emerging and threatening
leadership positions.
In US a new weekly subscription model (such as Freshly.
com) is having a huge success. Households can decide
weekly from a menu which meals they prefer daily. Then
they will have delivered it daily with a very competitive
price and with time savings in decision making.
RETAILERS
Food delivery is impacting hugely and at most retailers
that see shrinking more and more their store food sales.
For these reasons, Carrefour opened in June 2016 its
first Eat & Shop in Italy. In this innovative store concept,
consumers eat in-store healthy and fresh foods directly
prepared with Carrefour products or grab them to eat
outside.
10. 7. INTERNET OF THINGS
CONNECTED HEALTH
The future of the market of health and nutrition is linked
to the connected platforms and applications which
could help the brands to innovate and to highly develop
their market shares. Intel is working with New Balance
on an Android Wear fitness watch that is due out next
holiday season. Nestle with Samsung are developing
a new digital health platform to provide individuals
with more personalized recommendations around
nutrition, lifestyle, and fitness. IBM and Under Armour
are integrating the Watson supercomputer with the
Connected Fitness network to analyse data and provide
real-time coaching on health and fitness.
Think the future of Food
09 • TECHINGROCERY REPORT
CONNECTED HOME
Smart kitchen gadgets are the new rising trends in
homes, as its convenient simple and standardized.
Everything from an app to turn on your coffee maker (See
Prodigio) to a pan that monitors heat on your iPhone to
cook the perfect steak is so close we can taste it. Amazon
is massively investing in this area with Dash expanding
in UK: The new connected devices allow customers to
automatically order everything from vitamins to dog
treats by pushing a button. In addition, with Amazon
Echo, consumers can simply use voice commands to
make purchases from their home. In London, John Lewis
is to unveil a smart home section at its 1000 square foot
Oxford Street store as consumer interest in IoT products
grows. Among the products displayed Samsung fridge,
can order food itself from grocery stores through an app
and the user can access the fridge from anywhere on his
mobile. Samsung also tracks the food habit of the family
and sends alert messages when required.
CONNNECTED STORES
IoT can enables a better experience in store with
many solutions. We saw this year the proliferation of
M-Payment with Apple Pay, Carrefour Pay, Android
Pay, CVS Pay, Walmart Pay - Allowing consumers to pay
directly with their smartphone: Rather than money or
hardware, the M-payments battle is a fight for ownership
of the customers. The system has flipped. Security
is still relevant, but data has become everything. In
today’s world, credit cards, loyalty programs and mobile
payments are all driven by data, and the most powerful
brands are the ones that own that data rather than
simply facilitate transactions. With IoT, retailers and
suppliers would be able to evaluate and optimizer theirs
commercial effort on All Channels.
III. BRANDS 4.0
INTERNET OF THINGS
Smart devices invades our lifes
AUGMENTED & VIRTUAL REALITY
Targeting mass market
CONNECTED BEAUTY
A new trend on the move
DIRECT TO CONSUMER
Selling beyond retail
9
8
7
10
11. 8. AUGMENTED & VIRTUAL REALITY
AUGMENTED REALITY TAKES THE LEAD
Recent mass success of Pokemon Go officially started
the ball rolling and revealed that AR gaming can
targets larger public by creating interaction between
virtual and reality. As we said in July, Pokemon Go had
more downloads in its first week in U.S than any other
app in history. The Nintendo’s game could be a fad but
its success could generate a tsunami of investments in
this technology. As brands need to deliver good mobile
experience to shopper, shopper insights show that there
is a big opportunity with mobile as people would like to
shop anytime and anywhere. AR could actually fill this
gap with many solutions:
• Driving engagement with Entertainment (Video,
quizzes, competition, games)
• Driving consideration with Utility (Education, buy now,
coupons)
• Driving awareness with Promotion (CTA, social media,
in-store, events, blogger)
• Although engagement rate with AR is very high, we
must remain careful on how to use it and keep in line
with the target. Couponing with Pokemon Go could
create negative impact on the brand as users don’t
want ads. Most of the retailers used Pokemon Go to
attract people close to their stores and products, such
as Unilever with Cornetto in Italy or Monoprix in Paris,
in order to drive awareness or increase foot traffic.
10 • TECHINGROCERY REPORT
Augmented reality for packaging
VIRTUAL REALITY FOR IMMERSIVE COMMERCE
Virtual reality is also an interesting trend to consider,
more immersive and specific than Augmented Reality, it
needs headset to works. It can be used with HQ headset
like Oculus Rift (Facebook) or a simple fold-out cardboard
viewer (like Google Cardboard), by placing a smartphone
into the back. More and more HiTech giants are investing
into VR like Facebook, Samsung or Xiaomi. Recently
Alibaba claims that they are selling each month 300,000
VR helmets on the marketplace. Even if the act to be
totally isolated from the real world attracts a very specific
target (For games, movies) we still think it can be part of
the future of grocery. For professionals, VR has the ability
to transport person in a real/virtual environment. There
are already companies that are using it in merchandising,
for which distributors and suppliers have the ability
to visualize their potential activity (Implementation of
linear, planogram, new POSM ...).
A/V reality revenue forecast ($Bn)
12. 9. CONNECTED BEAUTY
SMART BEAUTY/MAKEUP
While many people still haven’t heard about the Internet
of Things, Gartner is predicting as many as 25 billion
connected things will hit consumer shelves by 2020,
and the beauty industry which is known for its high
innovation and competitiveness will certainly be part
of it. Nowadays the terms “smart beauty” and “smart
makeup” usually refers to multi-benefits products,
such as BB and CC creams or all in one shower gels.
Therefore, those terms are quickly becoming linked with
“connected beauty” – in other words, the mix of beauty
and technology. The market leader, L’Oréal, is quickly
adapting to this new trend and being a pioneer in smart
and connected beauty products.
L’ORÉAL’S SMART SKINCARE IS ON THE MOVE
When you’re lying on the beach and enjoying your
summer it’s always difficult to know when you need
to apply more sunscreen. You follow the guidelines on
the bottle, but you still wonder whether if SPF 30, 45
is enough for your skin type and the current weather.
This is where connected beauty is stepping in. L’Oréal
has created the My UV Patch, designed to monitor
UV radiation exposure and advice you when to apply
more sunscreen. When you take a picture of the patch
with your smartphone, you’ll see exactly how much UV
exposure you’ve had and whether you should apply
more sunscreen or not. The patch is designed to give you
advice and recommendations depending on your skin
tone, colour and type.
Therefore, they are only meant to be worn for up to five
days, and then thrown away before starting a new one.
My UV Patch is a major first step into smart skincare and
will be soon implemented for La Roche Posay sun cream
products.
THE FIRST CONNECTED BEAUTY INCUBATOR
In addition to their efforts, in 2014 L’Oréal has created
in the heart of the Silicon Valley the first connected
beauty incubator. In this brand new building scientist,
developers and selected start-ups are working in
collaboration to develop digital and connected tools that
could be implemented in the business model of L’Oréal
to increase the shopper experience of its consumers.
One of the first projects landed by this beauty incubator
is the application for smartphone or tablet called Make
up Genius. This app is the first virtual reality tester of
make up products. The principle is very simple, thanks
to the camera of the mobile or tablet your face appears
on the screen, and then you can select all the products
available in L’Oréal Paris portfolio and try them virtually
directly on your face! You can play with all the shades
of lipsticks, eyeshadows or mascaras and change your
look on a simple screen touch. Once you’ve found
the perfect makeup, you can share it on all your social
networks and directly buy the selected products on the
e-commerce website of L’Oréal Paris. While L’Oréal might
be the first pioneer on this connected area the other
players are quickly adapting and we will always be more
and more impressed and convince by the technological
advancements that will hit the beauty business.
Make up Genius
TECHINGROCERY REPORT • 11
13. 12 •TECHINGROCERY REPORT
10. DIRECT TO CONSUMER (DTC)
Nowadays the online world has become a space in
which brands can directly engage and sell to consumers
eliminating the need for physical stores or online
retailers. The shoppers are keen to discover those new
options and more brands or software’s that sell directly
to consumer are emerging – creating simplicity and
efficiency in marketing and supply chain.
PROPOSING INSTANT GRATIFICATION TO THE
SHOPPER
Shoppers expects more and more everything and every
products to be easy to purchase, repurchase and be
delivered to them directly and efficiently with only a
few clicks or even with a fixed plan that automatically
deliver the goods. Progressive logistics and e-commerce
platforms such as the mobile are training the shopper
that he can get everything fast (even in the same day)
with only a few efforts. The Direct to consumer approach
eliminate some supply chain steps and offer this instant
gratification to the shopper.
BRINGING THE STORE TO THE SHOPPER ENVIRON-
MENT
Shoppers do not need any more to leave the comfort of
their home to shop for goods. Advances in technology,
e-commerce and simulators, perhaps soon in virtual
reality are pushing the shoppers to rely more and more
ononlinepurchasinganddirecttoconsumer.Thisdoesn’t
mean the retail is dead this is still playing an important
role as web rooming (browsing online and then purchase
ins tore) but now the trend is more into showrooming
(browsing in store and buying directly online).
OFFERING ADVANTAGES TO THE BRANDS
With a direct-to-consumer model, brands can control
the rebates on their product and avoid the issues with
discounting.
It’s also possible to create a complete online
communication to tell a brand story — like instead
of being crowded on the shelfs with a multitude of
competitors. Brands can also carry more inventory online
than they ever could in stores, and can offer special
services to customers. Another advantage is the ability to
hold on to customer information for marketing purposes
or get sales data directly in real time
THE CONCRETE EXAMPLE OF AMAZON DASH
Amazon dash is illustrating the direct to consumer trend
more than every other software or brands. In fact the
shoppers purchase a product-specific Amazon Dash
Button and use the Amazon app to connect Dash to WiFi
and set the product to be reordered with the button.
When consumers run out of that product, pressing
Amazon Dash automatically purchases and ships the
product to their HOME. It procure a feeling of instant
gratification, the store is transferred directly in the
shopper home and this is an advantage for the brand
concerned as the re-purchase and loyalty is locked.
Dollar Shave Club
14. DISRUPTIVE VISION IN
GROCERY
• The 10 recommendations in the
Techingrocery Ebook - Grocery 4.0
represents the collective work of the
above group of people and do not engage
individually each single member nor
the the institutions they represent. This
team members reserve the right to take
position on these 10 recommandations
and the observations bound to it.
TECHINGROCERY EBOOK AUTHORS
JEREMY CHALEIL
ESSEC - Ms MIA
Passionated about
technology and grocery
retail
ETIENNE SILVESTRE
UNILEVER - Global
Customer Development
Passionated about
technology and FMCG
MICHEL GALERON
UNILEVER - Global
Customer Marketing
Assistant
Passionated about
Personal Care business
and technology
FABIO AGUTI
UNILEVER - Finance
Business Partner
Passionated about
disruptive technologies
and FMCG
TECHINGROCERY REPORT • 13
CONTACTS
E-MAIL - contact@techingrocery.com
GUEST POST - etienne.silvestre@techingrocery.com
ADVERTISING - jeremy.chaleil@techingrocery.com
