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At the r
Retail, e
shared t
points w
This arti
Where
Though
on and
regular
here to
game.
The key
maximiz
interact
and cata
formats,
delivery
Indian b
online r
capital i
Setting
retailers
retailers
This wo
adopted
long run
emerge
“Ide
recently con
eCommerce
their perspe
were identifie
cle summari
e lies the f
online retail
the winners
internet con
stay. But, gr
y to modern
ze customer
with custom
alogs, call ce
,which com
points, will
For offline r
brick and mo
retail. Not to
nvestments
up and ope
s. But, for a
s need to up
ould require
d are visible
n like the Tat
in the long r
The price w
formats nee
ntifying C
cluded eTail
and Mobile”
ective on “Id
ed: Omni-Ch
izes the seco
future of t
l has shaken
s are yet to
nnectivity an
rowth and m
retail is om
convenienc
mers throug
enters, socia
bine multip
be the way f
retailers it is
rtar retailers
o mention, t
from private
erating onlin
truly seam
pgrade and in
additional
in tradition
ta’s, Birla’s,
run. So, thes
war launched
ed to be offe
Pane
Channel of
ing India Ex
” (http://mu
entifying Ch
annel is the
ond point. (th
the retail
up the brick
emerge. W
d a long tra
market share
mni-channel r
e, outreach
h countless
al media, m
ple channels
forward. Her
cheaper to e
s are bearing
the huge co
e equity inve
e extension
less omni-ch
ntegrate the
investment.
al business
Future Grou
e measures
d by online
ered by onlin
l Discussio
f Sales – O
po 2016 – “
umbai16.etai
hannel of Sal
big ticket to
he session is
war – in o
k and mortar
ith large pa
dition of tou
e will determ
retail, a clev
and loyalty.
channels – w
obile device
of marketi
re’s why:
expand the o
g the brunt o
sts of the la
stors are als
s of their b
hannel shop
eir stores and
At the m
housesthat
p, Shoppers
need a long
e retailers m
ne retailers
on On
Online, Of
“India’s Flags
ilingindiaexp
les – Online
a larger con
not verbatim
offline or
r retail indus
rts of the co
uch-and-feel
mine where,
ver marriage
. Retailers u
websites, ph
es, television
ing, interact
online way t
of the curren
arge stores e
o hard to co
rand will be
ping experie
d delivery ch
moment, sign
are capable
Stop, Arvind
gestation pe
might not be
ffline or Bo
ship Confere
po.com), lead
, Offline or
nsumer base
m here).
online ret
try in India o
ountry still b
buying, offl
who, and h
e of online a
nder this fo
hysical store
ns, home ser
tion with cu
than by setti
nt shift of cu
eating renta
me by.
e more cost
ence for the
hannels with
ns of omni-
of sustainin
d Ltd. etc. Tr
eriod.
e sustainabl
oth?"
ence & Exhib
ding thought
Both?”. Two
and Future
tail?
of late, the w
beyond the
ine retailers
ow many sta
and offline s
rmat should
es, kiosks, dir
rvices etc.Ne
ustomers, sa
ing up more
ustomer purc
als. At the m
effective fo
eir customer
h the online
channel reta
ng themselve
rue benefits
e in future,
bition on
t leaders
o distinct
of Retail.
war is still
reach of
s are also
ay in the
tores, to
d be able
rect mail
ew retail
ales and
stores
chases to
moment,
or offline
rs, brand
services.
ail being
es in the
will only
so new
India is s
There in
value ba
Online s
worlds m
purchas
online c
Online s
custome
store. S
and logi
in the ru
On the
logistics
Conclus
Never h
wide va
physical
pleasura
the reta
A new w
with om
retail em
If you a
space fo
eTailing
the eco
offering
and ana
Panelist
Digital
MD, Ne
CEO, OR
still bound b
n store assist
ased pricing a
shopping wil
merge. It wi
ing decision
hoice.
successes lik
ers will have
So, buying is
stics for reta
unning and g
other hand
.
ion
ave custome
riety, detaile
store like pe
able multi-ev
il landscape
wave of oppo
mni-channel r
merge in the
are interes
or more art
g India Prof
osystem of r
g a common
alysis on the
t’s:JayantKo
Transforma
ext In Advis
RRA; Hrishik
by customer
tance, friend
are still big a
l gain an edg
ill be a big c
before walk
ke Snapdeal
e the choice
s online and
ailers who w
give them th
d the e-retai
ers been so
ed informati
ersonalized s
vent outing.
with many f
ortunities in
retail. There
Indian lands
sted to hea
ticlesvery s
file: eTailing
retail indust
n stage to s
e Indian onl
ochar, MD,
ation, Godr
ory Partner
kesh Pore, V
friendly, rela
dly return po
attractions fo
ge after the
comfort for
king into a st
have alrea
to book a p
fulfillment i
want to go om
e much-nee
iler will cut
demanding.
ion, custome
service, touc
This is causi
firsts thrown
all the retai
is still a lon
scape. Till the
ar the who
oon.
g India is a k
try (online &
such retaile
line market
Go Fish R
rej & Boyce
rs; Venkata
VP, Metro S
ationship dr
olicy, close p
or consumer
huge discou
a consumer
tore and see
dy rolled ou
product onlin
is offline. Sn
mni-channel
ded edge in
down the
They want t
er feedback
ch and trial o
ng a major d
up in omni-
il segments i
g way to go
en no one w
le talk plea
knowledge
& offline) in
ers &etailer
t. (http://ww
Retail Consu
e; PavanPee
ramana Ra
Shoes
iven stores a
proximity, go
s.
nts are over
r to be able
e for themse
ut such plan
ne and get d
napdeal will
with them.
the highly c
cost of carr
the convenie
and tips. Th
of products, a
disruption in
-channel reta
is coming ar
before the
wins or loses.
ase see the
platform th
n India to en
rs, eTailing
ww.etailing
ulting; Shan
echara, Fou
o Nott, CEO
and mom an
ood social m
r and done w
to compare
lves the phy
ns in omni-c
delivery from
provide logi
This will kee
ompetitive m
rying invent
ences of digi
hey also wa
and the shop
n the retail sc
ail.
ound in the
clear structu
Only the cus
e full video
hat provides
ngage in a
India aims
indiaexpo.c
nu Singh, H
under, Excel
O, Viniculum
nd pop shop
edia networ
with, when th
e prices and
ysical validati
channel reta
m the neighb
stics and tec
ep the small
market envir
ory, wareho
ital shopping
nt the posit
pping experie
cene and wi
next couple
ures of omni
stomer is kin
o here. Wa
s an opport
lively disco
to provide
com)
Head eCom
llor; Rajiv P
m Group; Vij
services.
rking and
hese two
d make a
ion of an
ail. Their
bourhood
chnology
retailers
ronment.
ouse and
g,such as
ives of a
ence as a
ll change
of years
i-channel
ng!
atch this
tunity to
ourse. By
insights
mmerce&
Prakash,
ijay Jain,

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Panel Discussion On “Identifying Channel of Sales – Online, Offline or Both?"

  • 1. At the r Retail, e shared t points w This arti Where Though on and regular here to game. The key maximiz interact and cata formats, delivery Indian b online r capital i Setting retailers retailers This wo adopted long run emerge “Ide recently con eCommerce their perspe were identifie cle summari e lies the f online retail the winners internet con stay. But, gr y to modern ze customer with custom alogs, call ce ,which com points, will For offline r brick and mo retail. Not to nvestments up and ope s. But, for a s need to up ould require d are visible n like the Tat in the long r The price w formats nee ntifying C cluded eTail and Mobile” ective on “Id ed: Omni-Ch izes the seco future of t l has shaken s are yet to nnectivity an rowth and m retail is om convenienc mers throug enters, socia bine multip be the way f retailers it is rtar retailers o mention, t from private erating onlin truly seam pgrade and in additional in tradition ta’s, Birla’s, run. So, thes war launched ed to be offe Pane Channel of ing India Ex ” (http://mu entifying Ch annel is the ond point. (th the retail up the brick emerge. W d a long tra market share mni-channel r e, outreach h countless al media, m ple channels forward. Her cheaper to e s are bearing the huge co e equity inve e extension less omni-ch ntegrate the investment. al business Future Grou e measures d by online ered by onlin l Discussio f Sales – O po 2016 – “ umbai16.etai hannel of Sal big ticket to he session is war – in o k and mortar ith large pa dition of tou e will determ retail, a clev and loyalty. channels – w obile device of marketi re’s why: expand the o g the brunt o sts of the la stors are als s of their b hannel shop eir stores and At the m housesthat p, Shoppers need a long e retailers m ne retailers on On Online, Of “India’s Flags ilingindiaexp les – Online a larger con not verbatim offline or r retail indus rts of the co uch-and-feel mine where, ver marriage . Retailers u websites, ph es, television ing, interact online way t of the curren arge stores e o hard to co rand will be ping experie d delivery ch moment, sign are capable Stop, Arvind gestation pe might not be ffline or Bo ship Confere po.com), lead , Offline or nsumer base m here). online ret try in India o ountry still b buying, offl who, and h e of online a nder this fo hysical store ns, home ser tion with cu than by setti nt shift of cu eating renta me by. e more cost ence for the hannels with ns of omni- of sustainin d Ltd. etc. Tr eriod. e sustainabl oth?" ence & Exhib ding thought Both?”. Two and Future tail? of late, the w beyond the ine retailers ow many sta and offline s rmat should es, kiosks, dir rvices etc.Ne ustomers, sa ing up more ustomer purc als. At the m effective fo eir customer h the online channel reta ng themselve rue benefits e in future, bition on t leaders o distinct of Retail. war is still reach of s are also ay in the tores, to d be able rect mail ew retail ales and stores chases to moment, or offline rs, brand services. ail being es in the will only so new
  • 2. India is s There in value ba Online s worlds m purchas online c Online s custome store. S and logi in the ru On the logistics Conclus Never h wide va physical pleasura the reta A new w with om retail em If you a space fo eTailing the eco offering and ana Panelist Digital MD, Ne CEO, OR still bound b n store assist ased pricing a shopping wil merge. It wi ing decision hoice. successes lik ers will have So, buying is stics for reta unning and g other hand . ion ave custome riety, detaile store like pe able multi-ev il landscape wave of oppo mni-channel r merge in the are interes or more art g India Prof osystem of r g a common alysis on the t’s:JayantKo Transforma ext In Advis RRA; Hrishik by customer tance, friend are still big a l gain an edg ill be a big c before walk ke Snapdeal e the choice s online and ailers who w give them th d the e-retai ers been so ed informati ersonalized s vent outing. with many f ortunities in retail. There Indian lands sted to hea ticlesvery s file: eTailing retail indust n stage to s e Indian onl ochar, MD, ation, Godr ory Partner kesh Pore, V friendly, rela dly return po attractions fo ge after the comfort for king into a st have alrea to book a p fulfillment i want to go om e much-nee iler will cut demanding. ion, custome service, touc This is causi firsts thrown all the retai is still a lon scape. Till the ar the who oon. g India is a k try (online & such retaile line market Go Fish R rej & Boyce rs; Venkata VP, Metro S ationship dr olicy, close p or consumer huge discou a consumer tore and see dy rolled ou product onlin is offline. Sn mni-channel ded edge in down the They want t er feedback ch and trial o ng a major d up in omni- il segments i g way to go en no one w le talk plea knowledge & offline) in ers &etailer t. (http://ww Retail Consu e; PavanPee ramana Ra Shoes iven stores a proximity, go s. nts are over r to be able e for themse ut such plan ne and get d napdeal will with them. the highly c cost of carr the convenie and tips. Th of products, a disruption in -channel reta is coming ar before the wins or loses. ase see the platform th n India to en rs, eTailing ww.etailing ulting; Shan echara, Fou o Nott, CEO and mom an ood social m r and done w to compare lves the phy ns in omni-c delivery from provide logi This will kee ompetitive m rying invent ences of digi hey also wa and the shop n the retail sc ail. ound in the clear structu Only the cus e full video hat provides ngage in a India aims indiaexpo.c nu Singh, H under, Excel O, Viniculum nd pop shop edia networ with, when th e prices and ysical validati channel reta m the neighb stics and tec ep the small market envir ory, wareho ital shopping nt the posit pping experie cene and wi next couple ures of omni stomer is kin o here. Wa s an opport lively disco to provide com) Head eCom llor; Rajiv P m Group; Vij services. rking and hese two d make a ion of an ail. Their bourhood chnology retailers ronment. ouse and g,such as ives of a ence as a ll change of years i-channel ng! atch this tunity to ourse. By insights mmerce& Prakash, ijay Jain,