Our quiz type service "Smart Now" is one of the top selling Value Added Services (VAS) in Eskimi portfolio. We extended standard quiz type service onto mobile internet. In such a way we brought more value for people subscribing for "Smart Now".

1. SMART NOW
SUCCESS STORY IN NIGERIAN MARKET

2.  Smart Now was launched on March 2014 for customers of one
of Nigerian Mobile Operators.
 Customers of the second Nigerian MNO started to use service
on August 2014.
 After the first 3 month Smart Now had 100.000 subscribers.
 After the 6 month from the launch Smart Now had 300.000
subscribers.
 Forecast – 900.000 Smart Now subscribers till the end of 2014.
 Successful billing rate (percentage of paying users) – 20-25%
 Churn rate (leaving users) – 10% from all data base per month.

3. ABOUT SMART NOW
 Smart Now is a project set up to increase general
knowledge. It is also fun way to learn.
 Test questions challenge while allowing users to
memorise the information even better.
 Users receive points for each correct answer – this
way creating an engaging self-achievement factor.
 Top scores and daily-weekly-monthly winners are
presented on the mobile web.

4. HOW DOES IT WORK?
 Users have access to a mobile portal which contains
lessons on various topics: maths, history,
geography, general science, celebrities.
 Service subscribers can read different lessons of
information on the mobile portal and they receive 1-
3 test questions daily which they can answer on
mobile web.
 Each question has: picture (with a hint about the
correct answer) and 3 answer options to pick one –
correct.

5. KEY SUCCESS FACTORS
 Small service price – 15 NGN per day.
 Daily price divided per question – 5 NGN/question.
 Service promotion on mobile internet and free trial.
 Easy to access for all mobile internet users.
 Willingness to test own skills and created sense of self-achievement.
 Diversity of questions from different areas.

6. FUTURE
 Possibility to access Smart Now through multiple channels.
 Instant Air time prizes for daily-weekly-monthly winners.
 Co-branding campaign with Mobile Operators to provide more
knowledge and promote MNO services.
 More specific content types can be implemented as a part of
the service or as separate service.

7. YOUR QUESTIONS FOR:
VYTAS PAUKSTYS NAGESH MEKALA EGLE BOJARSKAITE
CEO Business development Content development
E-mail: vytas@eskimi.com nagesh@eskimi.com egle@eskimi.com
Phone: +370 633 00000 +9 199 59477700 +370 698 46614
Skype: Vytasx2 nageshkumar_hrd egleb0