1. SPENDING BEHAVIOUR FOR
CHRISTMAS SHOPPING IN THE UKRAINE
November 2011
a representative survey among
the banked population 15+ in the urban Ukraine

2. 2Survey design
Method telephone interviews
Sample
n=300 interviews
representative for the banked population 15+ in urban areas (100.000 inhabitants or more)
Timing Fieldwork was conducted from 3rd to 11th
November 2011.
Contact
Research Director
Ansgar Löhner
Tel: 0043/ 732 77 22 55 - 208
mob.: 0043/ 676 9164650
loehner@imas.at
Project Executive
Astrid Heinrich
Tel: 0043/ 732 77 22 55 - 217
heinrich@imas.at

3. 3Sources for buying Christmas presents
Question 1: "Finally we want to talk briefly about shopping for Christmas presents. Where will you buy your Christmas presents this year? Are you planning to buy them –"
Base: Banked population in urban Ukraine (100.000+ inhabitants)
%
in shops and stores / online on the from mailorder will not buy any
bazaar, open markets internet companies presents this year
Total (n=300)
Men (n=129)
Women (n=171)
15-29 years (n=78)
30-59 years (n=156)
60+ years (n=66)
net household-income:
up to 2.500 UAH (n=90)
2.501-4.000 UAH (n=97)
over 4.000 UAH (n=113)
Will buy presents this year (prompted)-
96
93
98
97
96
92
93
97
96
4
5
4
8
3
3
2
4
6
0
0
1
0
1
0
0
0
1
4
5
2
1
3
8
6
2
4

4. 4Payment of Christmas presents
Question 2: "How are you going to pay for your Christmas presents? Are you planning to pay -"
Base: People who intend to buy presents this year (96%=100%)
%
with cash with debit card with credit card on invoice
Total (n=289)
Men (n=122)
Women (n=167)
15-29 years (n=77)
30-59 years (n=151)
60+ years (n=61)
net household-income:
up to 2.500 UAH (n=85)
2.501-4.000 UAH (n=95)
over 4.000 UAH (n=109)
Plan to pay for presents -
98
99
97
99
97
100
99
98
97
11
11
12
14
12
7
12
6
16
7
6
7
4
9
5
4
8
7
0
0
0
0
0
0
0
0
0

5. 5Financing of Christmas presents
Question 3: "And how are you going to finance these presents? Is that -"
Base: People who intend to buy presents this year (96%=100%)
%
with Christmas bonus with overdraft or with a by
with savings from employer credit card cash loan instalments
Total (n=289)
Men (n=122)
Women (n=167)
15-29 years (n=77)
30-59 years (n=151)
60+ years (n=61)
net household-income:
up to 2.500 UAH (n=85)
2.501-4.000 UAH (n=95)
over 4.000 UAH (n=109)
Finance these presents -
84
86
82
86
82
85
69
85
94
16
11
19
18
17
8
22
18
8
9
9
8
9
9
7
9
6
10
6
6
7
1
7
11
8
7
4
1
2
1
1
2
0
4
0
1

6. 6
Spending amount for presents this and last year,
overview
Question 4: "Would you please tell me, how much money do you plan to spend approximately on your Christmas presents?“
Question 5: "And roughly, how much money did you spend last year on your Christmas presents?"
Base: People who intend to buy presents this year, total (n=289)
Average
in
UAH
Planned amount for presents this year 686
Amount spent for presents last year 632
more than
1.000 UAH
251-500 UAH50-250 UAH 501-1.000 UAH
%
no answer
27
28
29
29
16
13
11
10
17
20

7. 7Amount to spend for presents this year in detail
Question 4: "Would you please tell me, how much money do you plan to spend approximately on your Christmas presents?“
Base: People who intend to buy presents this year (96%=100%)
Average
in
UAH
Total (n=289) 686
Men (n=122) 769
Women (n=167) 627
15-29 years (n=77) 792
30-59 years (n=151) 763
60+ years (n=61) 343
net household-income:
up to 2.500 UAH (n=85) 369
2.501-4.000 UAH (n=95) 549
over 4.000 UAH (n=109) 1.085
Planned amount for presents this year
%
50-250 UAH 251-500 UAH 501-1.000 UAH
more than
1.000 UAH
no answer
27
26
28
21
21
51
51
28
8
29
25
32
26
34
18
28
31
28
16
18
14
19
17
8
6
16
24
11
13
10
18
11
3
5
7
20
17
18
16
16
16
20
11
18
20

8. 8Amount spent for presents last year in detail
Question 5: "And roughly, how much money did you spend last year on your Christmas presents?"
Base: People who intend to buy presents this year (96%=100%)
Average
in
UAH
Total (n=289) 632
Men (n=122) 688
Women (n=167) 594
15-29 years (n=77) 681
30-59 years (n=151) 704
60+ years (n=61) 402
net household-income:
up to 2.500 UAH (n=85) 393
2.501-4.000 UAH (n=95) 587
over 4.000 UAH (n=109) 885
%
Amount spent on presents last year
50-250 UAH 251-500 UAH 501-1.000 UAH
more than
1.000 UAH
no answer
28
25
31
26
23
46
49
29
11
29
27
31
25
34
25
27
29
31
13
13
13
19
11
8
7
12
18
10
11
9
12
11
5
4
8
16
20
24
17
18
22
16
13
21
24