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Visual Merchandiser Portfolio | Erin Ortasic-Hayes
- 2. Table of Contents Haute Mama Window, Summer 2011 About Me 3 Doc’s Wine, Spirits, & More 4-13 The Curb Market, LLC 14-20 Whole Foods Market, Poplar Ave 21-27
- 3. About Me I grew up in a clothing retail environment, and began experimenting with merchandising at a young age. By my teen years, I was solely responsible for our store windows and mannequins, along with photos for social media. I worked for Whole Foods for two years in the Prepared Foods Department, where I gained experience with creating appealing food displays. I aided in opening a locally- sourced market, where I worked from March 2016 to November 2017 as Social Media Manager, then Assistant Store Manager. I was responsible for many aspects of the store, including keeping inventory, setting up the product database, social media posts, photography, displays, and signage. I am currently a sales associate at the largest wine and spirits shop in Memphis, where I have become responsible for all displays, merchandising, and most creative signage.
- 4. DOC’S WINE, SPIRITS & MORE Feb 2018 - Present
- 5. Doc’s Summer 2018 Rosé Wine Display I was instructed by the general manager to create a shoppable rosé wine display close to the registers. There is no merchandising budget, so using what materials I had available, I filled a vase with leftover corks from wine classes, crafted paper roses and vines, and tiered the bottles to create a more interesting look.
- 6. Doc’s Summer 2018 Rosé Wine Display This display has since featured two different vineyards that were previously slow-moving, and has resulted in the store selling out weekly (6+ cases of wine each time).
- 7. Doc’s Gift Baskets At Doc’s, we keep ready- made gift baskets on display to inspire customers buying gifts. They are designed to be bought as-is, or give the customer a starting point. Most recently, the baskets are accompanied by a small sheet with a price breakdown, as requested. Often, the baskets have a theme, such as locally-made products, or ingredients for cocktails like a Manhattan.
- 8. Doc’s Gift Baskets L to R 1. Basket featuring a bottle autographed by the winemaker at one of our wine classes. 2. Kentucky Derby Old Fashioned basket, featuring the event’s official bourbon sponsor. 3. Locally-sourced basket. 4. Manhattan store entrance display with pricing. 5. Manhattan featuring Old Forester.
- 9. Doc’s Big Bourbon Expansion In celebration of the store being the first wine and spirits shop in Memphis to have a private label bourbon, the entire bourbon section was expanded to carry everything available in Tennessee. I was to arrange all new bourbons in an appealing display for social media, and rather than taking it down after, I chose to leave it on the tasting counter, as it became a very large talking point to promote the expansion.
- 11. Doc’s Father’s Day Table My main instructions were to include a Johnny Walker 4pc gift set that had been on the shelves for months and not sold. I chose to go with a warm comfort theme, featuring products such as local coffee, bourbon, scotch, gift bags made from dress shirt sleeves, local bbq sauce, and craft caramels. The gift set sold within the week, and the display was replenished many times.
- 12. Fourth of July Window
- 13. Doc’s Fourth of July Window I featured products with the appropriate color theme, as well as some with fitting wording, like Liberty School wine, American Anthem vodka, local Riverbank Red beer, and Charleston Bloody Mary Mix. Above, I hung streamers, bows with tinsel and stars, and other decorations found in the stock room.
- 14. THE CURB MARKET Mar 2016 – Nov 2017
- 15. Curb Market I began at the business as the Admin Assistant, but quickly was made responsible for displays and social media, and eventually was promoted to Assistant Store Manager.
- 16. Curb Market (First Location) The first location featured a rustic aesthetic, with which I had a lot of fun. The market was 100% locally sourced, and sold everything from fresh produce to prepared foods and firewood. I was responsible for most visual merchandising, right down to helping arrange produce in the case.
- 18. Curb Market Social Media Due to The Curb being a grocery whose main focus was fresh, local produce, I always made it a point to have informative, visually appealing, fun social media posts and photos. Often I would take my own DSLR camera and rearrange product to get that perfect shot.
- 20. Curb Market (Second Location) At the second location, I received my promotion to ASM. The new store was outfitted with a hot bar, salad bar, and featured an expanded inventory of larger brands that were responsibly-made. Every day, in addition to my ASM duties, I photographed the bars and any demos that were happening, and posted them to social media.
- 21. WHOLE FOODS MARKET POPLAR AVE Jan 2014 – Mar 2016
- 22. Whole Foods Prepared Foods Dept. During my time at WFM, I became one of the go- to Prepared Foods Dept. employees for creating hunger-inducing visuals. I worked in all areas of the department, including the chef’s case, pizza, charcuterie, the sandwich station, salad and hot bar and the bbq shack. I even was able to prepare and arrange catering order trays.
- 24. HAUTE MAMA MATERNITY Jan 2002 – Jun 2013
- 25. Haute Mama Clothing Retail I grew up in a clothing retail environment, and at some point in my early teens, I took over the displays. Merchandising included the front window, mannequins, register counter, and other areas.
- 26. Haute Mama Clothing Retail The Summer 2011 window. 1. A wardrobe featuring miscellaneous popular products. 2. Two mannequins featuring a summer dress and a pajama set with a matching baby gown. 3. A shoppable rack arranged so that the end doubles as a display. 4. Behind, a display wall, then a rod that I hung featuring summer scarves arranged appealingly.