Personal Information
Organization / Workplace
Louisville, Kentucky Area United States
Occupation
Senior Digital Strategist at MedTouch
Industry
Advertising / Marketing / PR
About
As an experienced business strategist, I help organizations create remarkable digital experiences that drive customer loyalty and company revenues.
While at NC State University, I helped innovative discovery chemistry software firm Synthematix grow and eventually be acquired. After college, I joined the marketing team at financial services company Payment Processing, Inc which received 20 million in private equity funding. Later, I honed my marketing tactics at healthcare technology startup RadarFind until they were acquired in 2009. Next, I was hired as the primary marketing producer at Pruvop, a digital products and marketing firm located in Durham, NC.
In mid 2012 I moved to Louisvil...
Tags
customer experience
branding
psychology
personalization
branded experiences
experience strategy
customer service
cx
online reviews
reputation management
customer acquisition
user acquisition
digital strategy
marketing
start ups
growth hacking
rebranding
brand strategy
brand marketing
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