1. A Day in the Life of…
…a small design business
with
Erik Johnson

2. Days existing Projects taken on
Design first, people foremost
119
(founded 11/17/15)
8
www.purposeux.com
# of employees
2

3. We do apps

4. (except actually across the street)

8. run workshops, audit
websites, build prototypes,
define products, do payroll,
find clients, network network
network, write proposals,
follow up on leads, build
brand on social media…

9. Referred by personal
connection
Referred by friend-of-a-
friend
How we get our projects
All other channels
etc., etc.
www.purposeux.com

10. Trustm
e,
I’m
good
atthis

11. Lifecycle of a small design studio
We have no clients!
WHAT DO WE DO????
We have too many clients!
WHAT DO WE DO????

12. Learn new skills, take charge,
Bask in the
admiration of
satisfied clients

13. 9 - 10 amway too early o’clock
Daily schedule (morning)
10 - noon LUNCH

14. Daily schedule (afternoon)

15. Product definition
workshop
Whiteboarding
whiteboarding
whiteboarding
Research and competitive
analysis
An end-to-
end project
Start
End

16. An end-to-
end project Low-fidelity screens
showing interactions
High-fidelity screens
and visual polish
Interactive prototype
and user testing
Start
End

17. our process - trello

18. our process - inVision

19. our process - beer

21. James Gartrell
james@purposeux.com
@jamesgartrell
Erik Johnson
erik@purposeux.com
@ejexpress
www.purposeux.com
Thank you!