1. not just another retail concept...
when you want more from your business
jaafe.com
561.362.7015

2. JAAFE, LLC
BUSINESS SUMMARY
Ø JAAFE specializes in crea ng retail complete “turn-key”
concept stores that are easy to start, easy to run and
profitable
Ø Combined over 100 years of experience running companies
from start-up’s to mul -billion dollar public/Wallstreet
companies
Ø From these experiences have come a knowledge base that has
iden fied key-concepts that most start-up businesses don’t
possess
Ø Most start-up businesses falter with-in the first 90 days
causing cash flow issues, increasing the likelihood of failure
within the first 12 months – Buildouts, Lease nego a ons,
marke ng
Ø JAAFE vastly increases the success rate by u lizing experience
and focusing on proven businesses concepts
EXECUTIVE TEAM
Thomas Souza
Ø Founder of Personalized Experts
Ø Founder of Heels n’ More
Ø Gerson Lehrman Consul ng Group (GLC)
Ø President, public company Claires
Ø CEO, public company Rag Shop
Ø Vice President, public company Sports Authority
Eric Nelson
Ø Founding Partner, The SCA Group, LLC
Ø CFO, public company, DubLi
Ø CFO, public company West Marine
Ø Partner, private equity group - Sun Capital Partners
Ø 20+ years distressed company specialist
Ø Cer fied
Ø Troubled Company Turnaround Professional
Ø Mergers and Acquisi ons Advisor
Ø Public Board of directors
Ø Financial and Valua on modeler
SHOE CONCEPT – Heels n’ More
Ø Target stores in ethnic demographic where the store
is easily assessable to customer and cheaper rents
(Similar to Family Dollar Stores).
Ø Same merchandise that appears in na onal mall
stores but at much be er price. We buy cancelled
orders, short runs, overstocks, special buys, end-runs
and exclusive styles.
Ø JAAFE has buying connec ons built up over decades –
result: priority purchasing and special buys
JEWELRY CONCEPT – JAAFE Jewelry & Accessories
Ø JAAFE has extensive knowledge in this industry and
key connec ons world-wide
Ø The JAAFE jewelry store targets an underserved
market niche ripe with growing demographics
Ø High margins, low costs, low-tech, small footprint
Ø Mix of fashion jewelry, accessories, hats, bags
Other store concepts available
OVERVIEW
Headquarters: Boca Raton, FL
Contact: Eric Nelson eric@jaafe.com 561-665-1507
Date: January 07, 2016
www.jaafe.com
www.facebook.com/HeelsNMore
PROJECTED FINANCIALS AND ROI *
OFFERING
INVESTMENT THESIS
JAAFE provides investors with the following:
Ø Site selec on (with investor)
Ø Nego ate leases, contracts, terms, etc.
Ø Build-out store and install inventory fixtures
Ø Buy and place inventory
Ø Hire staff (assist with investor)
Ø Back office systems and “point-of-sale” registers and
so ware
Ø Result is a “Turn-Key” retail store
Ø Promo on – Marke ng, Facebook, Grand-Opening, etc.
Targe ng the EB-5, L1 & E2 (partner with investor’s counsel)
Ø Allows foreign investors opportunity to gain access to an
American work Visa
Ø Also works for any investor that wants a store without
the hassle of running day-to-day
On-Going Opera ons – JAAFE will partner with investor and:
Ø Manage business
Merchandise fulfilment
Accoun ng
Administra on
Management of store
Marke ng
Ø Fee for management
Inventory Buying - approx. 6% (at cost) of inventory
purchases. Administra on, Accoun ng, Managing the
business - 5% sales (at retail)
Ø Share in the Success
Excess net cash (a er working capital) to be split 51%
investor, 49% JAAFE (reviewed quarterly)
* Example only See Safe Harbor (a ached)
Projected * at Maturity (Estimate 2 - 3 years)
Shoe Store Jewelry Store
Sales 1,800,000 775,000
Gross Margin 909,000 488,250
SG&A 600,000 225,000
EBITDA 309,000 263,250
Taxes 61,800 52,650
Net Income 247,200 210,600
Investor 51% 126,072 107,406
jaffe 49% 121,128 103,194
Capital Outlay 425,000 360,000
Return on
Investment 30% 30%

3. not just another idea, a concept...

4. jaafe, LLC
DISCLAIMER - Safe Harbor Statement
I acknowledge, read and understand the safe harbor statement and
understand the risk factors that go with opening a small business.
Sign Date
This presentation contains forward-looking statements that involve
risk and uncertainties. Such forward-looking statements generally
can be identified by the use of forward-looking terminology such
as “may,” “will,” “would.” “expect,” “intend,” “could.” “estimate,”
“should,” “anticipate,” or “believe”.
jaafe believes that the expectations reflected in such forward-
looking statements are accurate. However, neither jaafe nor any
of its affiliates can give assurances that these expectations will
occur.
The actual future performance could differ materially from such
statements. Some of the factors could cause or contribute to
such differences are described in the Private Placement
Memorandum of the Partnership under the section “Risk Factors”
and elsewhere in this presentation.
You should not unduly rely on these forward-looking statements,
which speak only as of the date of this presentation.
Except as required by law, none of jaafe or its affiliates are
obligated to publicly release any revisions to the forward-looking
statements to reflect the events or circumstances occurring after
the date of the original documents designed by jaafe in 2015,
and/or to reflect the occurrence of unanticipated events.
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