1. BMKT 315 e-Business Analysis & Administration Eric Kan, Kellan Alexander,
Steptember 29, 2014 Baptiste Castanet, Rich Leung, Charles Yoon
Electronic Gaming Network (E.G.N)
Business Overview
E.G.N is an app for people of all ages who play games on IOS and Android devices. Our app is a point storage
system that recognizes and records all app games. Unlike Game Center on the IOS system, we record and reward players
for the amount of time spent playing app games. Using the points earned from using our app, players are able to spend their
points purchasing apps and other in game items. In the beginning, we will reach out to many indie app developers and aim
to partner with bigger app game developers in the future.
Marketing Plan
The Worldwide video game market is growing drastically and it seems like there is no limit. Mobile games
especially are the fastest-growing segment of the market, with revenue set to double between 2013 and 2015.
Video Game Market Revenue, Worldwide - 2012-2015 (Millions of Dollars)
Segment 2012 2013 2014 2015
Video Game Console 37,400 44,288 49,375 55,049
Handheld Video Games 17,756 18,064 15,079 12,399
Mobile Games 9,280 13,208 17,146 22,009
PC Games 14,437 17,722 20,015 21,601
Total Video Game Market 78,872 93,282 101,615 111,057
The increase of mobile game market is expected to increase much more because of vast amount of cell phone users. This is
why our application has high possibility of being successfulin the market. Our marketing method is posting advertisement
and articles about our product and services through game magazines and websites’ companies: Game Revolution, Escapist,
Edge and Game Spot. These companies shall start advertising and posting articles of our application before two months
when our company launches E.G.N application. We shall also create a website and social media accounts.
Operation Plan
Initially EGN plans to operate out of a home based office with an internet connection and a phone line. After
EGN’s monthly revenue hits $40,000, we will expand into an office setting to present a professional face to our business
and meet prospective clients. As well, we will need an office to base our website design and maintenance out of, and for
our marketing team to meet with clients and discuss partnerships.
Financial Plan
EGN’s main sources of revenue in the
first year are going to be through a
marketing mechanism known as CPI
Network (Cost per install) and ads.
CPI will generate $.30-$.50 per install.
This actually works out to be a better
deal than most developers report on
advertising networks. Our second
stream of revenue is generated from
pay-per-click advertisements through
partnerships with smaller Indie
application developers.
Expected Expenses:
Year 1 Year 2
Web Development $5,000
Web Domain $10 $10
Data Base $250
Web Server $150 $300
Training-Education & $5000
PersonalDevelopment
App Development $35,000
App Developer License $100
Pay per click campaign $2000
Patent $3000
System Admin $1,500 $1,500
Shopping Adviser License $1,500
Marketing $200 $400
Total: $48,460 $2,460
Expected Revenue:
Cost per Install $25,000 $50,000
Pay-per-Click Advertisement $125 $250
Total: $25,125 $50,250
Expected Profits:
Total Revenues: $25,125 $50,250
Total Expenses: $48,460 $2,460
Profit (Loss): $(23,335) $47,790