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1 of 1
Persona: Benita
Goal:To live a congenial lifestyle and reduce time she spends on shopping to concentrate more on her studies
ACTION
Do a market
survey of the best
boutiques around
Arriving at a
conclusion and
choosing a
boutique
Shopping Checkout
Receiving
cosignment
TASK LIST
Tasks
A.Reasearh local
boutiques
B.Find the best
ones
C.
Tasks
A.Choosing one
with best offer
B.Approaching the
merchant
C.
Tasks
A.viewing various
available wears
B.Add to cart
C.Input waybill
destination details
Tasks
A.Initiating payment
B.Payment
confirmation
C.
Tasks
A.Receiving the
wears
B.Confirming the
wears as theactual
ones selected
C.
FEELING
ADJECTIVE
Optimistic
Nervous
Relieved
Satisfied
Overwhelmed
Confused
Indifferent Satisfied
Glad
IMPROVEMENT
OPPORTUNITIES
Better search
engine
optimization (SEO)
Better SEO
Inviting User
Interface
Detailed
description of
wears
Credible process
No deceptive
patterns
No deceptive
patterns

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Journey map.pptx

  • 1. Persona: Benita Goal:To live a congenial lifestyle and reduce time she spends on shopping to concentrate more on her studies ACTION Do a market survey of the best boutiques around Arriving at a conclusion and choosing a boutique Shopping Checkout Receiving cosignment TASK LIST Tasks A.Reasearh local boutiques B.Find the best ones C. Tasks A.Choosing one with best offer B.Approaching the merchant C. Tasks A.viewing various available wears B.Add to cart C.Input waybill destination details Tasks A.Initiating payment B.Payment confirmation C. Tasks A.Receiving the wears B.Confirming the wears as theactual ones selected C. FEELING ADJECTIVE Optimistic Nervous Relieved Satisfied Overwhelmed Confused Indifferent Satisfied Glad IMPROVEMENT OPPORTUNITIES Better search engine optimization (SEO) Better SEO Inviting User Interface Detailed description of wears Credible process No deceptive patterns No deceptive patterns