The final plan book for our knacktive client. https://www.nwmissouri.edu/knacktive/

1. FARMERS
MUTUAL
INSURANCE
COMPANY
OF
NODAWAY
COUNTY.
welcome to your future.

2. CONTENTS
1 Contents
3 Meet the Team
5 Background on Synergy
7 4 Main Goals
9 History
11 How We Can Help
13 Goals and Objectives
15 Research
17 Research Data
19 Research Data
21 Strengths and Weaknesses
23 Opportunities and Threats
25 Drumroll
27 Rebranding
29 Rebranding Explanation
31 Rebranding Breakdown
33 Transition to Rebrand
35 Personas
37 Tier System
39 Tactics: Tier One
41 Direct Marketing
43 Social Media
45 Facebook
47 Twitter
49 Instagram
51 YouTube
53 How to Manage Social Media
55 Social Media Log-In Information
57 Website
59 Tactics: Tier Two
61 Tactics: Tier Two
63 Tactics: Tier Three
65 Story Element
67 Budgeting
69 Timeline
71 Visual Implementations
73 Conclusion
75 Appendix
1 2

3. 3 4
MEET THE TEAM
an innovative firm that upholds its key values of trust, reliability, and customer care amongst all clients.Synergy
Mace Lilienthal
Graphic Designer
Emma Wiseman
Art Director
Valentine Osakwe
Digital Manager
Ellie Drees
Project Manager
Connor Reardon
Multi-Platform Content Creator
Zoe Brink
Marketing Strategist
Gabby Saul
Public Relations Manager
Madison Owen
Media Manager

4. 5 6
BACKGROUND ON SYNERGY
1. At the start of the year we were just a team of eight
without a name. While establishing our group name
we wanted to incorporate the values of our
team along with the values of Farmers Mutual Insurance
Company of Nodaway County. After multiple
deliberations we stumbled across a team name
we could all stand behind: Synergy
2. We are devoted to helping Farmers Mutual Insur-
ance Company of Nodaway County achieve the goals
you currently have, as well as future goals along the
way. Throughout this process Farmers Mutual Insurance
Company of Nodaway County and Synergy will stand
side by side through this journey together!
Hello and thank you for allowing us to be a part of this
project. We are Synergy! Synergy means something
greater than its components. For us that means that we
are all greater together than we are apart. We have all
come together and united to be so much more than we
could be on our own. We are stronger together.

5. 4 MAIN GOALS
Throughout the duration of this project, we centered our focus
on helping Farmers Mutual Insurance Company of Nodaway
County achieve the four goals expressed to us at the
client meeting.
These goals became our main focus as we began researching,
diving into the history of your company, and creating survey
questions to gather outside data.
1. Ensure your company remains
viable for the next 125 years
2. Position the company to be
able to write insurance
policies for the upcoming
generation
3. Make sure the company is a
strong competitor in the
insurance market
4. Keep loyal customers, but
also become attractive to the
younger generation
7 8
1. 2. 3. 4.

6. 9 10
HISTORY
On May 12, 1891, a mutual insurance company was
started in Burlington Junction before moving to
Maryville in 2005, where the agency has remained.
Farmers Mutual Insurance Company of Nodaway
County is one of 80 mutuals in Missouri and is the
fourth largest in the state. For the past 129 years
Farmers Mutual has served Missouri with 14 agents
across the state. Farmers Mutual provides insurance
on all types of dwellings, residential housing, rentals,
personal liability, and farming operations. Farmers
Mutual has been around for many generations and
has every intent to be around for many
more to come.
Farme s Mutual Insurance
Company of Nodaway County
est. 1891
rFarmers Mutual Insurance
Company of Nodaway County

7. 11 12
Synergy is excited to introduce you to
your future. While obtaining knowledge
from the past is essential, the future
can be full of innovation and
amazing opportunities. After
analyzing the industry, we feel
confident that this new journey will
lead your company to sustained
success in all your future endeavors.
Along this exciting new journey there
will be many changes, but there is one
thing that will remain the same: your
company’s commitment to serving
your community.
HOW WE
CAN HELP

8. MISSION STATEMENT
Identify and connect
with a younger/urban
sustainable target
market within Missouri.
STRATEGY STATEMENT
Redirect brand identity
and grow current clientele
by 65% in Millennial (ages
23-28), and Generation Z
(ages 18-23)
policyholders in Missouri in
order to increase lifetime
value of customers.
This 65% is calculated if
you use all the tiers over
the next three years.
If you decide to only do
the first tier it will be
approximately 35%.
13 14
GOALS & OBJECTIVES
OBJECTIVES
Increase number
of policyholders
aged 18-28 by
15% in the next
three years.
Increase brand
awareness in
Missouri by 30%
over the next
two years.
TARGET MARKET
Generation Z
residents in
Missouri seeking
insurance coverage.
Millennial residents
in Missouri seeking
insurance coverage.

9. 15 16
RESEARCH
Synergy values the trustworthiness and credibility of our
work when working side by side. Along this journey, on
top of secondary research, we conducted two surveys to
extract the most relevant data for our mission.
We created a survey tailored to our campus to try and
derive information from students who we believe is your
specific target market. The data helped personalize
tactics to the tendencies of potential new clients. The
other survey conducted was distributed to the
community consisting of family, friends, and strangers.

10. Q: Do you currently have property insurance such as
renters or home owners?
Community
79 answered
Campus
124 answered
Yes
No
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes
No
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
17 18
82.26%
86.08%
13.92%
17.74%
Q: What is your preferred form of communication for a
new service?
Community
77 answered
Campus
125 answered
Phone call
Email
Text message
Web
In person
Other (please specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Phone call
Email
Text message
Web
In person
Other (please specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
(1 said Paper, 2 said Snapchat, 3 said TV or Radio, 4 said Mail )
8%
6.49%
29.60%
46.75%
49.60%
28.57%
4%
3.90%
8.80%
9.09%
0%

11. 19 20
Q: Which of the following industries does
this logo make you think of the most?
Community
79 answered
Campus
123 answered
Q: Which color scheme matches
property insurance?
Community
79 answered
Campus
124 answered
Bank/Financial
Senior Living
Property Insurance
Rehabilitation
Agricultural/Enviornmanetal
Education
Travel
Life Insurance
Other (please specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
13.92%
65.82%
59.35%
19.51%
2.53%
10.57%
0%
(1 said ancestry.com, 2 said healthcare, 1 said research scien, and 1 said marijuana)
0%
15.19%
3.25%
30.08%
0%
4.07%
15.19%
5.69%
65.82%
16.46%
10.57%
41.46%
1.27%
8.94%
1.27%
2.44%
Bank/Financial
Senior Living
Property Insurance
Rehabilitation
Agricultural/Enviornmanetal
Education
Travel
Life Insurance
Other (please specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
A
B
C
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
A
B
C
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
A
B
C

12. STRENGTHS
• Knowledge of the industry
• Company history/ Local connection
• Autonomous company
58% of 82 respondents
would choose a local
insurance agency over
a national one.
-Taken from our Northwest campus survey
WEAKNESSES
• Lack of strong brand presence and awareness
• Current allocation of the advertising budget
does not match trends of desired target market
• Website usability
41% of 123 respondents
thought the current logo
was for an agricultural or
environmental company.
-Taken from our Northwest campus survey
21 22

13. OPPORTUNITIES
• Potential to obtain young adult customers
and convert them into life-long customers
• Stable market
• Use of social media to connect with
target market
78% of 82 respondents stated
that having property
insurance in the future is
important or
critically important.
-Taken from our Northwest campus survey
THREATS
• Target market’s knowledge of insurance
• Social behavior and spending habits
of target market
• Staying up to date with large corporations
52% of 119 respondents stated
that they somewhat agree, agree, or
strongly agree that they prefer to
spend money on material goods, as
opposed to investing in the future.
-Taken from our Northwest campus survey
23 24

14. Welcome to the future of
Farmers Mutual Insurance Company of Nodaway County...
25 26

15. 27 28
Standing strong for you.
Pillar
Mutual

16. Standing strong for you.
Pillar
Mutual
Pillar Mutual is a mutual insurance company
with more than 120 years of experience. Rooted
in our long-standing history, Pillar Mutual
stands for the belief that, much like a pillar,
we will help our customers stand strong
no matter what the circumstances may be.
Philosophy
Color Palette
D3E7F7 2E4A67 929DA6 FFE5A4 FFF8E9
REBRANDING
Coming to us you emphasized
three main issues with your brand.
1. The company name was
misunderstood, as many people
assumed that the company only
insured farmers.
2. A new company logo had
recently been adapted, however
you were not attached to it as
you admitted you were willing
to change it.
3. The overall goal for your
company and your company’s
brand was to reach out and
target a younger audience.
Through researching these issues,
and evaluating your current
branding situation, we have
solved all of your three main
issues by rebranding your
company as Pillar Mutual:
1. A shorter, more effective name
that references pillars, a source of
strength and stability over time.
2. A new company logo that
relates directly to the new
company name and has
imagery that clearly
connects with insurance.
3. A new look and feel that will
connect with a younger
audience and will help spark
more interest in your
company overall.
29 30

17. 31 32
Why this logo?
Only 4% of 123
respondents said the
current logo reminded
them of property
insurance.
Out of a small control
group, 90% of 10
respondents said that the
new logo reminded them
of property insurance.
Pillar
Mutual
Why this name?
According to a study
by Forbes, people tend
to have a harder time
remembering long
company names, and
are less likely to
recommend them
to others.
A memorable name is a
memorable company.
“Standing strong for you.”
BREAKING IT DOWN
Why this color palette?
59% of 123 respondents said
that a color scheme with
neutrals and mostly blues
matched property
insurance the most.
Based on basic color theory,
blue is often associated with
dependability and trust, and
yellow is often associated
with clarity and warmth.
Why this slogan?
According to Xeim
Marketing, the most
enduring brand slogans
are often short, catchy
and easy to remember.
A successful slogan
communicates the
essence of the brand.
D3E7F7 2E4A67 929DA6 FFE5A4 FFF8E9

18. 33 34
TRANSITION TO REBRAND
1. The first stage of the transition will be two to three months
of sending out a newsletter as well as the usual notices with
the standard logo along with the new logo with “Soon to
be Pillar Mutual,” along with a banner on the website
to warn people about the upcoming transition.
2. The next two to three months it will switch places where the
new logo and name is the primary logo, along with the old
name and logo with “Formerly known as,” and a banner on
the website declaring the new name. The old website will be
gone and link directly to the Pillar Mutual website.
3. By the next couple months the transition should be at the
end and it will on be Pillar mutual on all branded elements. By
this point, the Pillar Mutual website should be used more than
the old website, however the direct link to the Pillar Mutual
website from the old website should still be in place.
1.
2.
3. Standing strong for you.
Pillar
Mutual
FORMERLY KNOWN AS
Pillar
Mutual
SOON TO BE Pillar
Mutual

19. 35 36
PERSONAS

20. Implementing new tactics is a journey, not just simply a
one-step process. Therefore, we will show you a tiered
system that provides levels, or tiers that should be
implemented incrementally over a predetermined
period of time. This tiered system is used so that the
process is not overwhelming or rushed.
1. TIER ONE: This is the first tier that you should immediately
implement. This tier contains the most basic and
necessary tactics. We highly recommend that you
implement all of the tactics presented in this tier.
2. TIER TWO: This is the second tier that should be
implemented about six months from now, or after all
of tier one has been implemented.
3. TIER THREE: This is the last tier that should be
implemented one or two years from now. This tier should
only be implemented when the first two are completed.
TIER SYSTEM
TIER ONE
TIER TWO
TIER THREE
IMPLEMENT NOW
IMPLEMENT ONE OR
TWO YEARS FROM NOW
37 38

21. This is the first tier you should be implementing
first and has the most immediately important
tactics. This tier is expected to be
implemented in the first couple months of
rebranding. The expectation is to get the ball
rolling with crucial tactics and lay the ground
work for future tiers to be implemented
in the future.
The main tactics for tier one are:
• Direct marketing
• SEO/Social media
• Updating the website
39 40
TACTICS
TIER ONE
Direct Marketing
• An effective and relatively simple way to directly reach
future and current policyholders.
SEO/Social media
• SEO, or Search Engine Optimization, is useful to track
how well your website is doing, and use keywords to get
more traffic to your site.
• Social media is the gateway to the younger generation.
Having social media platforms is crucial to build brand
awareness especially among a tech-savy crowd.
Updates to the website
• Basic usability updates to the website will boost traffic
to the site, brand awareness, and business in general.

22. • In Maryville, connect with Shirley’s Realty LTD to help
effectively reach college students
• 95% of Shirley’s Realty clientele are college students
renting properties
• Shirley’s Realty contracts require its customers
to have insurance
• When students sign a lease, they can also have the
option to get renters insurance through Pillar Mutual
• Turns into a one-stop shop
• Have pamphlets, business cards, etc. in store
to hand out
• In other towns, connect to local realty businesses
DIRECT
MARKETING
41 42

23. SOCIAL MEDIA
43 44
• Social media platforms should be implemented in tiers
• Use a social media management tool, such as Buffer, to help
schedule social media posts in advance
-This allows Pillar Mutual to plan posts out in
advance and have manual posting
-https://buffer.com/
-The subscription that would best suit Pillar Mutual
would be the Pro version
-Pro
-$15 a month
-8 social accounts
-100 scheduled posts a month
-1 user
• Use social media to highlight community involvement
-Example : sponsoring scholarships
• Social media giveaways
-Example: First 5 people to like and subscribe...
• Social media contests. These contests will act as
marketing in itself.
-Example: Photo, video, and hashtag contests
46% of 120 respondents stated that
they expect a property insurance
company to have a Facebook
presence.
42% of 124 respondents stated that
they use Twitter multiple times
a day.
66% of 124 respondents stated that
they use Instagram multiple
times a day.

24. FACEBOOK
45 46
• Out of all social media platforms, Facebook is the most
necessary and crucial
• Posts should be the most professional on this site
• Post company updates, share photos, and link company
blog posts.
-Blog posts usually cover topics that users tend to find
interesting and share to their personal page
-This will also drive traffic back to company website
Contest:
-Have people like the post and then encourage
people to post a picture of their family in
front of their property and label it
“Standing strong for you.”
-The first five contestants receive a
giveaway of your choice

25. 42 43
TWITTER
• Content on this platform can be a little more lighthearted, but
should always represent company values
• Post company updates, share photos, and link company blog
posts
-Blog posts usually cover topics that users tend to find
interesting and will lead to retweets, likes, and follows
-This will also drive traffic back to the company website
• Can also use Twitter to cross post other company content,
such as Agent Spotlights
-Would be best not to embed from YouTube because users
are less likely to click a link to watch a video as opposed to
an auto-play video embedded in the tweet
Contest:
-Twitter hashtags are a big way for social
media users to engage in content that
catches the audience’s eye.
-An incentive could be a gift card given
out to the first five people to post and
use the hashtag #standingstrongforyou
47 48

26. INSTAGRAM
49 50
• Instagram is a photo-focused social media platform;
however, short videos may be posted as well
• This platform should be used to connect with current
and prospective policy holders
• Agent Spotlights can be posted on Instagram TV, a feature
of Instagram that allows users to upload longer videos
• Post updates, advice and tips, make your brand interesting
to spread awareness.
Contest:
-A common contest is to have
people like the posted content and
follow the Pillar Mutual account
within the first hour of a post
-The contestants who participate will
be put into a raffle to win a
giveaway of your choice

27. YOUTUBE
51 52
• YouTube is a video-focused social media platform
• Policy holder testimonials
-Highlight current policyholders’ stories
• Agent Spotlight
-Description about agent, location, how long they’ve
been with the company, etc.
-Embed in the website, which will drive traffic
• Show involvement in the community
-43% of U.S. adults do not trust insurance companies
-Promote trust and reliability
-Volunteering, giving back to the community, corporate
social responsibility
Contest:
-To increase flow to your channel.
-The first five people to like the
video and subscribe get a discount
of your choice on one month worth
of payments!

28. HOW TO
MANAGE
SOCIAL MEDIA
53 54
Social Media requires constant updating, planning,
scheduling, and post creations. This means that to fully
implement all these social media platforms, a position
will need to be created. The impact of social media on
your business will be well worth hiring someone to keep
up with your social media.
Two Options for Social Media Management:
INTERN
• An intern could be hired from Northwest Missouri State
University and work for college credit with minimal pay.
• Pros: Lower cost option with a new intern each year or
semester providing fresh ideas.
• Cons: Would require interviewing and hiring process each
year or semester, no long-term position, and re-training
each year.
-OR-
FULL-TIME EMPLOYEE
• The full time employee would be there for the long haul
and be very familiar with Pillar Mutual over time.
• Pros: Would allow for a one-time hire, no re-training each
year.
• Cons: An extra salary and benefits to fund, and the
employee will have to make sure to keep up with
trends over time.

29. SOCIAL MEDIA LOG-IN
INFORMATION Gmail:
Email- pillarmutual@gmail.com
Password- Maryville1891
Birthday- February 17, 1998
Instagram:
Username- @pillarmutual
Password- Maryville1891
Email- pillarmutual@gmail.com
Birthday- February 17, 1998
Twitter:
Username- @pillarmutual
Password- Maryville1891
Email- pillarmutual@gmail.com
Birthday- February 17, 1998
To give you a head start, we have created three of your
social media accounts for you so that all you have to
do is log-in and start posting content. To the right is the
log-in information for a Pillar Mutual Gmail, Instagram,
and Twitter accounts.
55 56

30. • The pillarmutual.com URL has been purchased for a year.
• Website redesign
-Redesign website to make it more user friendly
Examples:
-The ‘Types of Insurance’ pages are either not
descriptive enough or too text heavy, where
users will feel overwhelmed
-‘Our Staff’ page needs to have photos so that
prospective clients can put a face to the name;
this promotes trust
-Add a ‘Meet our Agents’ page
• Implement rebranding on site
• Create a blog
-Will be maintained by student intern
Example topics:
-Do I Need [Liability/Renters/Etc.] Insurance?
-Five Insurance Policies Everyone Should Have
-The Ins and Outs of Insurance
-The Millennial’s Guide to
[Renters, etc.] Insurance
-If You’re in These Professions, You Need
Liability Insurance
WEBSITE
57 58

31. TACTICS
TIER TWO
59 60
This tier is expected to be implemented between
six months to a year after you have utilized tier one
tactics. The expectations are that by this point the
company has become an established brand and
can now maximize the benefits of the
tactics below:
The main tactics for tier one are:
• Sponsorships
• Newspaper
• Trade shows/conferences
• Sales promotions
Sponsorships
• As you already do, Pillar Mutual will continue to offer
scholarships to local high school students headed
to college
-Promote this on website as well as social
media platforms
• One major sponsorship Pillar Mutual could
do is sponsoring Missouri Hope
-It is an event where people are preparing
for a disaster
-It would be beneficial for them to sponsor Missouri
Hope because insurance companies are looking for
people who are aware of the risk of disaster
-This would help Pillar Mutual reach the consumers
it is targeting
Newspaper
• Local print to reach the town
• The Northwest Missourian to reach college

32. 61 62
Trade shows/conferences
• Currently, you do not attend any conferences or trade
shows. By not doing so, you are missing out on educational
experiences and networking opportunities. This could be
an area for growth.
• A reasonably priced conference that Pillar Mutual could
attend would be the annual Small Agency Conference put
on by the Missouri Association of Insurance Agents.
-https://www.moagent.org/Events/Pages/SmallAgency/default.aspx
-Held in late March
-This conference costs $135 for members or
$270 for non-members.
-This conference offers training and networking events
for insurance companies, which would be an
opportunity for Pillar Mutual to learn how to modernize
its approach and market towards a
younger generation
• Missouri Association of Insurance Agents also puts on a
conference in late July called Missouri Agents Connection.
-This conference is more geared towards networking
rather than educational sessions
-It is July 22 - July 24 this year
-This conference costs $250 for a member and
$500 for a non-member
Sales promotions
• Continue first-time home owner discount
-Percentage off based on the dwelling amount
Ranging from 5% all the way up to 15%.
-Pillar Mutual could extend this promotion to include
first-time renters as well
-By doing so, they can attract young customers
who will hopefully translate to
life-long customers
• Multi-policy discount
-Specific discount if customer has more than one
policy with the same agent
• Offer a free Ring doorbell when opening a new
homeowner policy.
-This is a trending smart home product that could
draw attention from Generation Z and Millennials

33. TACTICS
TIER THREE
63 64
This tier should be implemented only when you
have already implemented the other tiers.
This “top tier” is made up of extra tactics that
can be used when the other lower tactics
have been used successfully.
The main tactics for tier one are:
• Radio
• Outdoor
• Sports program sponsorships
Radio
• Local radio stations to attract people in the surrounding
area
• KZLX to reach the college students in Maryville, MO
Outdoor Advertisements
• Billboards are used to gain new and potential clients as
well as spread the brand
• Billboard revenue breakdown
-Small business billboards can generate
up to $300 a month
Sports Program Sponsorships
• Teaming up with surrounding school sports programs
can generate brand awareness for Pillar Mutual
-The goal here is the place ads in sports
programs schools hand out
• Revenue breakdown for long term
-Small program advertising/stadium advertising
-Over time, long-term sports sponsorship can
increase brand strength up to 40%-60% in
overall sales

34. 65 66
STORY ELEMENT
You might be asking how all these tactics work together in a
real life scenario. Let’s take a look:
A college student, let’s call him Brian, is signing his first lease
ever. He is nervous but excited. Finally on his own and not in a
dorm room, Brian is anxious to be living with his roommates in
a place to themselves. In order to achieve that he knows that
he has to get insurance.
All Brian knows at this point is that his parents pay it but in
order to be really independent he needs his own. While going
to sign the lease he is asking the contractor about ways to
get renters insurance.
They hand him a Pillar Mutual card or pamphlet. It directs him
to the website and it is easy to follow so he decides to sign up
for more information. He follows their Facebook page to keep
up to date on changes. But that’s not all he gets.
meet Brian
He sees agents laughing and having fun at work. He
reads and watches real people’s stories of disasters
and how Pillar Mutual handled things quickly, easily,
and with grace.
It is that connection that brings Brian back when he
needs more insurance. When he and his girlfriend
decide to take the next step and get married and get
a house, it is that connection that convinces him to
help his kids step up their insurance with Pillar Mutual.
Brian’s trust in his insurance company gives him the
confidence to know that they will always be there for
him and his family.

35. CURRENTLY
67 68
36%
8%
8%
4%
4%
5%
35%
BUDGETING
SE
We
Sp
Sa
Ou
Ra
Dir
Sp
Ne
Tra
Newspaper/Local Print Media: 36%
Radio: 35%
Phone Directory: 8%
Website: 8%
Monitor: 5%
Sales Promotions: 4%
Outdoor: 4%
PROPOSED
SEO/Social Media: 30%
Website: 30%
Sponsorships: 10%
Sales Promotions: 10%
Outdoor: 5%
Radio/Streaming: 5%
Direct Marketing: 4%
Sports Program Sponsorships: 2%
Newspaper/Local Print Media: 2%
Trade Shows/Conferences: 2%
30%
2%5%
5%
2%
2%
30%
10%
10%
4%

36. 69 70
REBRANDING TRANSITION STEP
TIMELINE
New logo
adobted
and website
redesigned
2019
Knacktive
Begins
jan. 2020
Knacktive
ends and
winner is
chosen
may 2020
TIER ONE has
been fully
implemented
aug. 2020
TIER TWO has
been fully
implemented
feb. 2021
TIER THREE
has been fully
implemented
feb. 2022
Step 1 of
Rebrand:
“Soon to be
Pillar Mutual”
july 2020
Step 2 of
Rebrand:
“Formerly
know as
Farmers
Mutual”
sept. 2020
Step 3 of
Rebrand:
“Pillar
Mutual”
dec. 2020
TACTIC TIERS HIGHLIGHTED
TIER ONE
TIER TWO
TIER THREE

37. VISUAL IMPLEMENTATIONS
71 72
Identity Branding Set
(Letterhead, Envelope, Business Cards, and Erasers)
Branded Stickers & Pins

38. Farmers Mutual Insurance Company of Nodaway County,
We hope you’ve enjoyed our presentation, and we thank you
for your time and the opportunity you have given us to work on
a plan for you. We all have worked tirelessly to give you ideas
that will be doable, focused, and most importantly, effective.
We encourage you to contact us with questions, concerns, or
just to talk about any part of our presentation.
Again, thank you, and we wish you the best with
whatever direction you plan to go toward in the future.
Yours Truly,
Synergy
73 74
CONCLUSION
QUESTIONS?
CONCERNS?
WE HAVE ANSWERS.
Contact: Ellie Drees
Phone: 515-473-4415
Email: elizabethdrees22@gmail.com

39. 75 76
Sources:
Newtek - Your Business Solutions Company. “4 Signs Of A
Great Company Name.” Forbes, Forbes Magazine, 4 Nov. 2013,
www.forbes.com/sites/thesba/2013/11/04/4-signs-of-a-
great-company-name/#5e37462d5437.
Gilliland, Nikki. “What Makes an Effective Brand Slogan?” Econ-
sultancy, 31 Aug. 2018, econsultancy.com/what-makes-an-ef-
fective-brand-slogan/.
Suplemental Submissions:
-Campus Survey
-Community Survey
APPENDIX
THANKS AGAIN,
WE WISH YOU AND
YOUR COMPANY
ALL THE BEST.

40. Standing strong for you.
Pillar
Mutual