This depends on the design chosen, a campaign could be designed to be used in many different places.
If the product / campaign / service were aimed at the family unit or children, parents or adults there are many ways in which this could be done.
Young children love learning through play and use their senses a lot when learning, games using this method should get the message across.Teens are image conscious, perhaps an education based tool which addresses this would work.
Clear labeling or an app which shows clearly the percentages of sugar and additives in food would help users make informed decisions.Posters and food demonstrations would further help the user to get the message.
A printed campaign visible in magazines, newspapers, books, leaflets which would be available to view at bus shelters, shops, public places such as doctors waiting rooms or even in the home.
Along with poster campaigns there could be a series of public art pieces / exhibitions relating to food and healthy eating. There could be time based pieces shown in places such as the big screen in Waterloo Place or in screens in shopping centers.
There could be stands at food exhibitions / shows such as the ‘BBC Good food show’ or food demos done in schools or shops.
Games, apps, blogs, videos and digital arts are a good way to get the message across to the tech savvy teens and digitally literate.Could involve things such as a game which gets kids to create a healthy meal for a virtual family, or a blog which reviews different products for their nutrient value, or perhaps an app which scans the product label and shows the user what nutrient value it has and whether it would be suitable for their diet.
How long will the campaign last?
How could I change the existing methods so as to create interest?
Is it possible to change the time when it will be used?
Is it possible to extend the length of time in which this product will be used?Extension of time for this campaign would depend on research and marketing strategies being updated regularly andfunding.
