1. Emediate
Ad Serving Solutions
Presentation, November 2009
”A flexible and user-friendly
ad serving solution that
optimizes the profit of your
online advertising space.”
Grow the profit of your online advertising space!
2. About us
Established: 2001 in Copenhagen, Denmark
Employees: 19
Customers: + 130
Volume: + 35 billion ad impressions / monthly
Headquarter: Copenhagen, Denmark
Sales/support: Stockholm, Sweden
Oslo, Norway
Helsinki, Finland
London, UK
Milano, Italy
Paderborn, Germany
Amsterdam, Benelux
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3. Customer Focused
We consider our customers as our
partners; we listen, evaluate, educate
and customize to build long-lasting
partnerships
We know our customers’ needs and
help our customers to deliver, drive
and optimize their revenue
We have a Scandinavian background –
with a strong focus in the rest of
Europe
References are available from
customers who serve millions of
impressions every day using Emediate
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4. Accurate and Quick Delivery
We understand the importance of speed,
accuracy and delivery
We follow the IAB standards and conform
to the Yahoo SLA and Google Content
Network with whom we are certified as an
approved 3rd party vendor
We are members of the IAB Europe, FDIM
(DK), Sveriges Annoncörer (SE) and INMA
(NO)
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5. Flexible and Robust System
We deliver a system which is
robust, scalable and has a fast ad
server engine
We offer multiple, exact targeting
options and a very reliable
forecasting and delivery algorithm
We can tailor the system to our
customers needs
We have a very fast development
cycle so we can quickly fulfil our
customers’ specific needs
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6. System & Support
System versions: Support languages:
English English
German German
Swedish Swedish
Finnish Finnish
Spanish Spanish
Norwegian
Danish
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8. Customer Testimonials, DK
”EmediateAd has made our daily work a lot easier, ”Emediate is a fine banner administration system
and Emediate is always ready if we need extra help. that gives a good overview of the business,
Emediate’s unique way to manage campaigns with ongoing campaigns and available inventory. It also
better availability and forecasting functions has given offers insight into the specific customer’s campaign
us the ability to sell more of our inventory. With the in terms of performance and delivery of
extensive targeting options, we have managed to impressions in time.”
raise the average CPM price on our campaigns.”
Anders Ovesen, Head of Sales.
Julie Memborg, Ad Manager.
”We only have good experiences using Emediate.
It’s a pleasure to work with a system, which is both
logically and systematically built up. When something
is suddenly not working, we can be sure that it’s one
of us who have made a mistake and not the system.”
Anne Mette Bugge, Customer Service Manager.
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10. Customer Testimonials, SE
"Emediate has succeded in making a system
”We have used EmediateAd since 2003. Emediate’s with a lot of technical functionalities but which is
ad serving solution is very flexible, user-friendly and user-friendly at the same time. What we
their customer support is superb and efficient.” appreciate, besides layout and technique, is the
fast, Swedish speaking support. A competitive
Pierre Siri, MD. price is, of course, also important.”
Erik Wännman, Business Developer, Online.
”EmediateAd is a complete and advanced system
for companies that highly appreciate effecient and
exact ad management. The email support has a
fine response time and as a customer you feel well
treated. We also find it very positive that Emediate
develops the system based on the customers’
needs.”
Simon Ericsson, Business Developer.
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12. Customer Testimonials, NO
”Egmont has used EmediateAd since April 2006. ”We have used Emediate since 2006 and are really
EmediateAd is user-friendly, logically built-up, flexible happy with it. At Emediate and Koncepthuset we
and effecient to work in. The local follow-up and meet professional and service oriented people who
guidance is fast and thorough. The Emediate team at take our challenges seriously. The system matches
Konsepthuset are competent and service oriented.” our demands and we’ve had the opportunity to tailor
the solution to our needs.”
Elin Børter, Interactive Trafficker.
Bente Marita Hov, Traffic Manager.
”EmediateAd is a very simple and user-friendly ”The cooperation with Emediate fully meets our
system to work with. At the same time they are expectations. We have considerable experience with
efficient, professional and service oriented in their other systems and are satisfied with the performance
way of treating customers.” of EmediateAd. EmediateAd delivers in a fast,
effective and elegant manner.”
Bjørn Roisum, Channel responsible.
Fredrik Green, Director of Sales.
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15. Customer Testimonials, DE/A/CH
DE/A/C
"Emediate wird uns [...] unterstützen und mit seiner
Ad Serving-Technologie zur Auslieferung unserer „Was uns bei Emediate von Anfang an überzeugt hat,
ist einerseits die ausgereifte Technik, die uns mit
Kampagnen innerhalb des eigenen Netzwerkes
zahlreichen Features ein sehr gute
verhelfen. Besonders die technischen Features, die Leistungsverhältnis liefert, andererseits der Service
Usability und das Preis-/ Leistungsverhältnis waren des kompetenten Teams.“
für uns entscheidend."
Gerhard Gottwald, Managing Manager.
Christian Steiner, Medienberater National.
„Mit Emediate können wir auf eine professionelle
Technik zugreifen, die uns entscheidend bei dem
geplanten Ausbau der Vermarktung unserer
Website helfen wird. Die AdServing Lösung ist
leicht bedienbar, benutzerfreundlich und sehr
effizient.“
Gabriele Braun, Geschäftsführung.
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16. Key Factors for Succesful Ad Serving
Open Adstream Helios IQ Adform Dart Emediate
The system is easy to understand 3,4 4,2 4 4,8 5,6
The system is logically built up/ easy to navigate in 3 3,8 4,2 4,8 5,6
The system’s interface gives a good overview 3,8 3,3 4 4 5,6
The system continuously updates data 3,4 3,1 4,9 4,8 5,2
It is easy to put up a campaign in the system 2,2 3,8 4,7 4,8 6
It is easy to make changes in an existing campaign 3,4 3,6 4,4 6 6
How satisfied are you with the support? 2,4 3,3 4,3 4,8 5,6
How satisfied are you with the support availability? 2,8 3,1 4,6 5 5,6
How satisfied are you with the waiting time? 2,7 3,3 4,2 5 5,8
How satisfied are you with the response time? 3 3,1 3,8 4,4 5,2
How satisfied are you with the technical competences? 2,5 3,9 4,6 6 5,8
How satisfied are you with the staff’s language abilities? 3,9 3,9 5,2 5,6 5,8
What is your general impression of the system? 1,9 4,1 4,8 5,4 4,7
Source: INMA, the Norwegian trade association for interactive media. The purpose
was to test the user-friendliness of ad serving systems in relation to the most
common ad management tasks. March 2009.
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17. EmediateAd - The Most Important Features
Ad management Sales
Precise Multiple Specific
Flexible User
Campaign formats: Video, forecasting
Management
Management mobile etc.
Control- and Professionel Detailed
Optimization Inventory reporting
tools Management
Ad operation
User-friendly Local Customer
interface Service
Local versions
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18. Optimized Workflow
Inventory
1 Management 2 Availability Check 3 Booking
Intuitive interface
Easy overview Sales favourite
Campaign booking
Flexible reporting Fast access templates
Multiple alert settings Hourly updates Easy targeting
Data import/export Reliable overview Date and event
Seasonal forecasting manager
API exchange
4 Delivery 5 Reporting
Automated and
Customised reporting
manual optimization
Email report settings
High server uptime
Graphical overview
Multiple alert settings
API exchange
Multiple ad formats
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19. The Ad Server Value Chain
Ad
management
Sales Ad operation
Tech
integration
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21. In Sales... Targeting is King!
Behavioral URL Frequency Time and day
Targeting* Targeting Capping Targeting
CPM Profile Bandwidth Creative
Targeting Targeting Targeting Targeting
Geographical Browser Negative
Categories
Targeting* Targeting Targeting
Operating Name Pair
Key/Search-
System Value IP Targeting*
word Targeting
Targeting Targeting
* We also work with various partners:
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22. Behavioral Targeting
What How Benefit
BT enables the publisher to The advertiser can reach
When a user visit the site,
• Target ads based on the the adserver checks what users that have shown
categories the user has Behavioral Targeting interest in a specific category
categories and sites the user and be sure that the
visited
has visited in the past and relevance of the ad will be
• Expand the inventory for will deliver the ad higher than a ’blindly’ placed
the most interesting ad accordingly. ad.
placements
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Sport Sport Sport
News News
Cars Cars
Financial Financial
Weather Weather
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24. Workshops
We make sure that users get the most out of the system
New releases up to twice a year
Basic training module
Advanced training module
Sales training module
Executive workshops
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25. Why Emediate?
First, it’s about trust!
Stability
We maintain long-lasting customer relationships
Service, flexibility and technical competence
Fast, local and competent support
Customization
Individual solutions (customer view vs. market view)
Innovation
Option to develop and influence the system together
References
Get an independent opinion from our customers
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26. Other Benefits
3rd party ad serving available in EmediateAd
For external marketing campaigns
Click tracking products included
Documentation of listings
Post click tracking included
Documentation of transaction
Post impression tracking included
View through documentation
Updated robot & spider blocking
Exact targeting
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27. More Than Just an Ad Server…
Have to have an ad server?!
Or… have to have Emediate help me grow my online business!
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28. We look forward to a successful cooperation!
Otto Neubert Kristian Nielsen
Managing Director Customer Service Director
Tel: +45 7020 9195 Tel: +45 7020 9195
Mob: +45 2020 0055 Mob: +45 3011 2541
otto@emediate.dk kristian@emediate.dk
www.emediate.biz www.emediate.biz
Grow the profit of your online advertising space!
