1. MODELLI DI ENTRATE PER
START-UP

2. 2
Modulo M7 Monetizzare il tuo business digitale
Unità di
competenza
U7.2 Individuazione dei modelli
di monetizzazione
Risultato
dell’appren
-dimento
Lista delle possibili
entrate per il tuo modello
di business
Tipo di risorsa
Presentazione in PowerPoint
(PPT)
Tipo di
apprendi-
mento
Apprendimento auto-
diretto
Titolo della
risorsa
Modelli di entrate per Start-up
Learning
hours
1h
Contenuto
- Monetizzazione e definizione del modello di entrate
- Definizione e caratteristiche dei modelli di entrate all'avviamento

3. Cosa è un modello di
monetizzazione?
Monetizzazione: il pezzo finale di uno sguardo sistematico a
un modello di business
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4. “ Le aziende devono disporre di un modello che
generi entrate con successo.
Un modello di entrate è la
strategia di gestione dei flussi
di entrate di un'azienda e delle
risorse necessarie per ciascun
flusso di entrate.
Fonte: https://fi.co/insight/the-10-most-popular-startup-revenue-
models
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5. 5
Le entrate POSSONO o
NON POSSONO provenire
dai clienti.
Fonte: www.unsplash.com
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6. 1. Vendite dirette
2. Modello Freemium
3. Modello di entrate basato sugli annunci
4. Modello dei ricavi delle sottoscrizioni
5. Modello delle entrate della filiale
6. Modello di entrate transazionali
7. Vendite sul canale (o vendite indirette)
8. Vendite Web
9. Vendite al dettaglio
10.Prodotto gratuito, TRANNE i servizi
MODELLO DI ENTRATE PER START-UP
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7. VENDITE DIRETTE
Vendite interne: qualcuno
chiama per effettuare un ordine
o gli agenti di vendita
chiamano il potenziale cliente.
Vendite esterne: il venditore
interagisce direttamente con il
cliente
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Fonte: www.pexels.com
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8. FREEMIUM MODEL
The essence of the product is
free, but the customers must
pay for advanced functions,
features, updated versions, etc.
Example: LinkedIn
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Source: www. pixabay.com
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9. AD-BASED REVENUE MODEL
An advertising-supported
revenue model is a business
approach that emphasizes the
sale of advertising as a major
source of revenue.
Process: developing ads for a
specific website, app, or other
product, and placing them on
strategic, high-traffic channels.
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Source: www.pixabay.com
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10. SUBSCRIPTION REVENUE
MODEL
It’s a model, when a customer
must pay at regular intervals for
access to a product or service.
In this case, customers pay for a
month to month, or even year to
year.
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Source: www.pixabay.com
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11. AFFILIATE REVENUE MODEL
Revenue is based on
commissions.
Process: reselling items from
other retailers on your site. The
reward of based on new
customers to the merchant who
is selling the item.
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Source: www.pexels.com
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12. AFFILIATE REVENUE MODEL: payment methods
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 Pay Per Click (PPC) - Affiliate gets paid whenever the affiliate link is
clicked.
 Pay Per Impression (PPI) - Affiliate is paid when someone lands on
the merchant’s site.
 Pay Per Lead (PPL) - Affiliate is paid when someone clicks on
affiliate link and takes an action, e.g. completing a form to generate
a new lead.
 Pay Per Sale (PPS) - Affiliate is paid when a sale is made. Affiliate
receives a percentage of the cost of that item.
Source: zuora.com - Affiliate revenue model example: How to increase monetization through the affiliate revenue model?
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13. TRANSACTION REVENUE
MODEL
This model is based on selling
goods.
It’s a direct method to generate
the revenue, as it entails a
company providing a service or
product and customers paying
them for it.
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Source: www.pixabay.com
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14. CHANNEL SALES
Indirect sales, involving a third-
party to sell your product for you.
Third party can be represented by
resellers, affiliate partners,
distributors, value-added
providers, independent retailers -
- basically, anyone who doesn’t
work directly for your
organization.
Source: A.Frost: The Ultimate Guide to Channel Sales
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Source: www.pixabay.com
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15. WEB SALES
customer pays directly for a
product or service.
BUT: customers must first come
to your company via a web search
or outbound marketing, and
conduct transactions solely over
the internet.
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Source: www.pixabay.com
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16. RETAIL SALES
Selling in a traditional
department store or retail store
and offering physical goods to
your customers.
This model is not ideal for digital
companies that offer digital
products.
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Source: www.pixabay.com
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17. FREE PRODUCT, EXCEPT
SERVICES
Products are given for free, but the
revenue is generated though
customer's payments of services
provided: educational, installation,
technical adaptations and other
additional services.
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Source: www.unsplash.com
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18. LET’S REVIEW SOME CONCEPTS
Monetization model Revenue model
Direct Sales Transactional Revenue Model
Freemium Model Free Product, EXCEPT Services
Subscription Revenue Model Channel Sales (or Indirect Sales)
Affiliate Revenue Model Ad-Based Revenue Model
Web Sales Retail Sales 18

19. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909
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