Presentation for vans

2. Vans is an American company that manufactures shoes based in
California USA.
They produce gear originally made for skaters but are now very
common for usual people to wear and also make gear for other
sports like Bmx-ing, Surf and skiing
WHAT IS IT
One of vans unique selling points is that it does
many collaborations with other brands/
companies and artists they even do
collaborations with Charites to raise awareness
. They make limited shoes making a high
demand for them
Some collaborations include
Star wars , Supreme , Disney and Odd Future
Vans also has its own customizer where it allows people to
chose which shoes they want to customise and pick
patterns, colours, materials and stitching . This makes their
products more personal with the consumers and makes
them feel like they have some control

3. HISTORY• Vans began on the 16th of March 1966 in Anaheim California. founder
Paul van Doren had three partners and due to those four people Vans
opened its first store. Shoes were quickly made, people ordered in the
morning and was ready by the afternoon. Vans became widely known by
skateboards due to its functionality to remain on top of boards resulting in
sales going up in the 1970s, 1995 Vans were the shoe of choice for the
skateboarding culture.
• One of its main designs that pumped Vans popularity was the Vans slip-Ons,
these shoes were all the cool kids wore and it was a rage in southern
California and sales began international. Van made other designs for
different sports such as baseball, basketball and even skydiving. Even
though vans was selling really well they started to run out of resources and
right after they went bankrupt.
• During the 1970s the company continued to grow, Skateboarders who liked
Vans’ rugged make-up and sticky sole were seen wearing Vans all over
Southern California in the early 1970s. In 1975 the Vans “95” known today as
the “Era” was designed by professional skateboarder Tony Alva and
skateboarding figure Stacy Peralta which boosted their sales.
• 2000s, Steve Van Doren and the son of Paul Van Doren, remain with the
company, as does his sister Cheryl and his daughter Kristy. In 2000 and 2001,
Forbes

4. Vans were originally created for skateboarders,
however vans are now extremely popular as they have
a wide variety to suit everyone's taste .
They come in different styles, colours and patterns, they
are also popular as they are extremely comfortable.
I have personally come across many adults both men
and woman wearing vans whilst travelling to and from
work. I have also witnessed children and toddlers
playing and running around with them on their feet. The
shoes are common with teens as they are very trendy
and this is the age people usually start getting into
skateboarding.
From what I have stated it is easy to see that the target
audience is 13-30.Vans aren’t very expensive so they
are affordable for people upper, middle, lower and
working class to purchase.
TARGET AUDIENCE

5. PAST ADSVans Parade
https://www.youtube.com/watch?v=ACNnzM040J8&feature=youtu.be
Parameter
https://www.youtube.com/watch?v=esgsrK6ua0I
Star Wars
https://youtu.be/omjMG1JU21s?t=39s
Vans previous adverts usually all have one common
element which it its skating roots, they almost always
feature someone skating in them or a group of young
people wearing the footwear and having fun. They
always emphasise on were they started as in the star
wars advert the theme is the 1966 bowl skating craze
which vans was very popular with.
Vans also promotes their shoes in forms of short
documentary's or mini series on a certain person /
skater and their experience in the skating world and
what vans is to them inspiring people to wear the shoes

6. COMPETITORSVans is a well known brand that majors in a lot of different areas when it
comes to clothing. This also means that there are a lot of other companies
that are doing the same this as the vans company. 2 companies that are
currently the vans companies biggest competitors are converse and Nike SB
which are two also very big and well known companies.
Converse - Converse are an American shoe company that consist of
sportswear and lifestyle brand footwear. Converse has been around ever
since 1908 and in 2003 the company was purchased for $305 million as a
subsidiary by Nike Inc. One of there most known and legendary models of
converse are the Chuck Taylor which was well known by a lot of the youth.
Knowing that there model of sneakers was very well known they remade the
model and made the Chuck Taylor II.
Nike SB-Nike skateboarding, also known as Nike SB, is the a line under Nike
Inc that supplies shoes, clothing and equipment for skateboarding. In 1997
Nike Inc decided to reach out to there skateboarding community and made
its own line for skate shoes but because of there competitors at that time like
DC, Globe, Vans etc. they was not able to fully lift the company off of the
ground. Later on in 2002 Nike SB released the Nike SB Dunk Low model which
had a padded tongue and collars and a similar sole to the major
skateboarding trainers and that one model was the model that launched off
Nike SB’s career and has now made them one of the best skateboarding
trainer companies along with vans, converse, DC etc.