The document outlines the e-marketing milestones of Richard Petty Driving Experience over the past 3 years. Key events include redesigning and relaunching the DrivePetty.com website in January with an optimized sales funnel and checkout process, being chosen as the first YouTube Marketing Ambassador in February for creative and efficient marketing on YouTube, and launching a monthly customer newsletter in April. Analytics were fully synced across marketing channels to evaluate successes over the years.

1. E-MARKETING@RICHARDPETTYDRIVINGEXPERIENCE
JANUARY
MARCH APRIL APRIL
JANUARYJANUARY
FEBRUARY
AUGUST AUGUST MAY
FEBRUARY
MARCH
Re-designedandRe-launched
DrivePetty.comwithanoptimized
salesfunnelandcheckoutprocess.
IncludedSEO bestpractices.
Inthepast3yearsofRichardPettyDrivingExperienceʼshistorythecompanyhasseenitsgreatest
evolutionintermsofdigital/e-mail/e-commercemarketing.Fromthetacticstoincreasevisitstothe
optimizationsinthewebsiteexperience,ourideasandresearchhaveyieldedpositiveresultsyear-
over-year.Fullysynchingourmarketingchannelswithouranalyticswasthefirststeptoevaluatingour
successesandthebelowinfographicshowcasessomeofthee-marketingmilestonesfromthepast3years.
RPDEischosentobethefirst
YouTubeMarketingAmbassador
basedoncreative&efficient
marketingviaYouTube.com.
CollaboratedwithE-mailService
ProvidertoRe-design&Mobile
OptimizeE-mailTemplate.
LaunchedinauguralMonthly
CustomerNewsletter.
CreatedWeeklyDashboardsforCMO
toreportgains/lossesinVisits&
RevenuebrokenoutbyTrafficSources
&KeywordsalongwithProductSales
Designed,Planned,andLaunched
inauguralYouTubeChannelwhich
todatehasreportedover
500,000videoviews.
201220112010