Q Magazine creates a reader profile for their publishers Bauer Media Group that includes details on the primary target audience such as their age, gender, and employment status. This profile is shared with advertising companies to inform them about the type of readers that consume Q Magazine and whether advertising with the publication could reach their target demographic.

1. Q Magazine
Reader Profile

2. THE PURPOSE…
The publishers for Q magazine, Bauer Media Group, create a reader
profile which they send off to advertising companies.
They cover their primary target audience; age, gender, employment.
This will tell the advertising company what kind of magazine Q is and
whether they want to advertise for them based on their target audience.